Oklahoma State Cowboys football Audience in United States

Oklahoma State Cowboys football has an estimated audience of 721,199 people in United States. 41.3% are female, 58.7% are male, average age 36.7. Top regions: Oklahoma, Texas, Florida. Top brand affinities: Baker Mayfield, Nebraska Cornhuskers football, Oregon Ducks football, Autism Awareness, Diabetes mellitus awareness.

The average Oklahoma State Cowboys football fan in United States is 36.7 years old, more male, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, Florida. Top brand affinities include Baker Mayfield, Nebraska Cornhuskers football, Oregon Ducks football, with strongest over-indexing on Baker Mayfield (34.34× the country average). Demographically, the Oklahoma State Cowboys football audience skews more male with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Oklahoma State Cowboys football fans

Demographic split for Oklahoma State Cowboys football audience in United States
MetricValue
Female41.3%
Male58.7%
Average age36.7
Estimated audience size721,199

Audience persona

The typical Oklahoma State Cowboys football fan in United States is more male, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Baker Mayfield.

Top regions in United States

Top regions ranked by reach for Oklahoma State Cowboys football in United States
RegionReachAffinity
Oklahoma222,75427.81×
Texas57,8730.93×
Florida15,7980.32×
California13,6500.17×
Arkansas13,5062.27×
Kansas12,3292.17×
Missouri8,8530.76×
Ohio8,7960.4×
Georgia8,5410.38×
Colorado7,7600.68×
Illinois7,4150.31×
Tennessee7,2050.5×
Alabama6,6680.66×
North Carolina6,5470.3×
Arizona6,2020.42×
Pennsylvania6,1050.25×
Utah5,7900.9×
New York5,6570.14×
Louisiana5,4600.59×
Michigan5,1890.28×
Virginia4,8710.28×
Iowa4,7740.8×
South Carolina4,2970.4×
Indiana3,6890.28×
Mississippi3,6860.62×
Nebraska3,5650.99×
New Jersey3,2210.18×
Kentucky3,1140.34×
Maryland2,8320.23×
Washington2,4630.17×
Massachusetts2,4100.17×
Nevada2,3580.34×
West Virginia2,2420.67×
Wisconsin2,0860.19×
Minnesota2,0730.2×
New Mexico1,8230.5×
South Dakota1,5490.93×
Oregon1,5370.19×
Idaho1,2440.34×
Connecticut1,2320.17×
Montana8190.41×
Hawaii7300.24×
North Dakota5510.37×
Delaware5410.27×
Washington, District of Columbia5000.23×
Wyoming4870.46×
New Hampshire4350.15×
Maine4150.16×
Rhode Island3630.16×
Alaska3430.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oklahoma State Cowboys football audience
BrandAffinityCategory
Baker Mayfield34.34×Sports
Nebraska Cornhuskers football29.37×Sports
Oregon Ducks football33.98×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Tennessee Volunteers football14.11×Sports
Ohio State Buckeyes football16.89×Sports
Singer-songwriter5.51×Music & Radio
Texas Longhorns football17.74×Sports
Auburn Tigers football14.87×Sports
Income tax13.19×Business & Career
Planet Fitness4.14×Sports
Oklahoma City Thunder5.77×Sports
Wisconsin Badgers football16.57×Sports
Miami Hurricanes football13.66×Sports
Diaper bag5.77×Kids & Family
Livemusic4.46×Music & Radio
Schlotzsky's13.55×Food & Beverages
Florida State Seminoles football8.03×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oklahoma State Cowboys football audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.46
Family OrientationCONSERVATISM1.79
Price SensitivityPREMIUM1.32
Career OrientationPOWER1.09
Social Media UsageJOY1.08
DIY MentalityTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Oklahoma State Cowboys football
CountryShare
United States65.2%
Japan9.0%
India3.2%

See Oklahoma State Cowboys football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Oklahoma State Cowboys football have in United States?

Oklahoma State Cowboys football has an estimated audience of 721,199 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of Oklahoma State Cowboys football fans?

41.3% of Oklahoma State Cowboys football fans are female, 58.7% are male, with an average age of 36.7 years.

Which brands do Oklahoma State Cowboys football fans like most?

Oklahoma State Cowboys football fans show strongest brand affinity for Baker Mayfield (34.34×), Nebraska Cornhuskers football (29.37×), and Oregon Ducks football (33.98×) over the country average.

Where do Oklahoma State Cowboys football fans live in United States?

Oklahoma State Cowboys football fans in United States are most concentrated in Oklahoma (reach 222,754), Texas (reach 57,873), and Florida (reach 15,798). These three regions account for the largest share of the active audience.

What other brands do Oklahoma State Cowboys football fans also like?

Beyond Oklahoma State Cowboys football itself, the audience over-indexes on Nebraska Cornhuskers football (29.37×), Oregon Ducks football (33.98×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma State Cowboys football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.