Rascasse Audience Intelligence

Oklahoma State Cowboys football Audience in United States

A data profile of the people who buy, follow and care about Oklahoma State Cowboys football in United States — modelled from more than twelve digital signal sources. Oklahoma State Cowboys football has an estimated audience of 721,199 people in United States.

#470among American football in United States#448among Team in United States#2762in Sports

The average Oklahoma State Cowboys football fan in United States is 36.7 years old, more male, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, Texas, Florida.

Top brand affinities include Nebraska Cornhuskers football, Baker Mayfield, Oregon Ducks football, with strongest over-indexing on Nebraska Cornhuskers football (46.95× the country average).

Demographically, the Oklahoma State Cowboys football audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oklahoma State Cowboys football fan in United States is more male, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska Cornhuskers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oklahoma State Cowboys football profile in United States.

Audience size
721K
in United States
Gender
41.3%♀
58.7% male
Age
36.7
average years
Country rank
#29350
Team in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oklahoma State Cowboys football fans

41.3% are female, 58.7% are male, average age 36.7.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Oklahoma State Cowboys football audience in United States
MetricValue
Female41.3%
Male58.7%
Average age36.7
Estimated audience size721,199
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Oklahoma State Cowboys football audience in United States
Age bracketShare%
16-1934%
20-2915%
30-3913%
40-4918%
50+21%
Fig. 04

Worldwide distribution

65.2%

of the worldwide Oklahoma State Cowboys football audience comes from United States.

Worldwide audience distribution share by country for Oklahoma State Cowboys football
CountryShare
United States65.2%
Japan9.0%
India3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oklahoma State Cowboys football audience in United States is strongest.

Fig. 05

Top regions by affinity

Oklahoma State Cowboys football fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K28.44×
02Kansas~10K2.26×
03Arkansas~10K2.06×
04Nebraska~4K1.08×
05Texas~60K0.92×
06Iowa~5K0.88×
07South Dakota~1K0.86×
08Utah~5K0.77×
09Missouri~9K0.74×
10Alabama~7K0.66×
11Mississippi~4K0.65×
12West Virginia~2K0.63×
13Colorado~7K0.62×
14Louisiana~5K0.58×
15Wyoming<1K0.55×
16New Mexico~2K0.52×
17Tennessee~7K0.51×
18Montana<1K0.45×
19North Dakota<1K0.45×
20Oregon~4K0.44×
21Arizona~6K0.41×
22South Carolina~4K0.39×
23Ohio~9K0.38×
24Idaho~1K0.38×
25Alaska<1K0.37×
26Georgia~8K0.35×
27Nevada~2K0.35×
28Kentucky~3K0.34×
29Delaware<1K0.33×
30Florida~20K0.31×
31Hawaii<1K0.30×
32Washington, District of Columbia<1K0.30×
33Illinois~7K0.29×
34Indiana~4K0.29×
35North Carolina~6K0.28×
36Rhode Island<1K0.28×
37Virginia~5K0.27×
38Michigan~5K0.26×
39Maine<1K0.26×
40New Hampshire<1K0.25×
41Pennsylvania~6K0.24×
42Maryland~3K0.23×
43Wisconsin~2K0.22×
44Minnesota~2K0.22×
45Washington~3K0.20×
46Connecticut~1K0.20×
47Massachusetts~3K0.18×
48New Jersey~3K0.17×
49California~10K0.16×
50New York~6K0.14×
Fig. 06

Affinity by region

Affinity by region — Oklahoma State Cowboys football, United States
0.14×1.00×28.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oklahoma State Cowboys football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oklahoma State Cowboys football audience
#·InterestCategoryAffinity×
01Nebraska Cornhuskers footballSports46.95×
02Baker MayfieldSports40.21×
03Oregon Ducks footballSports33.12×
04Arkansas Razorbacks footballSports23.27×
05Oklahoma Sooners footballSports20.73×
06Miami Hurricanes footballSports20.34×
07Iowa Hawkeyes footballSports16.24×
08Florida State Seminoles footballSports15.76×
09Ohio State Buckeyes footballSports15.66×
10Auburn Tigers footballSports14.99×
11Florida Gators footballSports14.85×
12Wisconsin Badgers footballSports14.37×
13Tennessee Volunteers footballSports12.27×
14Texas Longhorns footballSports12.27×
15Clemson Tigers footballSports9.57×
16LSU Tigers footballSports8.43×
17Family carCars & Mobility7.89×
18Weather forecastingHome & Garden7.21×
19Aaron RodgersSports4.82×
20FedExBusiness & Career4.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oklahoma State Cowboys football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oklahoma State Cowboys football audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.58×
PatriotismCONSERVATISM2.25×
Price SensitivityPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oklahoma State Cowboys football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
MindfulnessBALANCE0.75×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oklahoma State Cowboys football have in United States?

Oklahoma State Cowboys football has an estimated audience of 721,199 people in United States, concentrated in Oklahoma and Texas.

02

What is the gender split and age of Oklahoma State Cowboys football fans?

41.3% of Oklahoma State Cowboys football fans are female, 58.7% are male, with an average age of 36.7 years.

03

Which brands do Oklahoma State Cowboys football fans like most?

Oklahoma State Cowboys football fans show strongest brand affinity for Nebraska Cornhuskers football (46.95×), Baker Mayfield (40.21×), and Oregon Ducks football (33.12×) over the country average.

04

Where do Oklahoma State Cowboys football fans live in United States?

Oklahoma State Cowboys football fans in United States are most concentrated in Oklahoma (reach ~200K), Texas (reach ~60K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Oklahoma State Cowboys football fans also like?

Beyond Oklahoma State Cowboys football itself, the audience over-indexes on Baker Mayfield (40.21×), Oregon Ducks football (33.12×), Florida State Seminoles football (15.76×), and Miami Hurricanes football (20.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Oklahoma State Cowboys football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma State Cowboys football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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