Northern Illinois Huskies football Audience in United States
Northern Illinois Huskies football has an estimated audience of 586,347 people in United States. 49.3% are female, 50.7% are male, average age 42.0. Top regions: Illinois, Texas, Ohio. Top brand affinities: German hip hop, Catch Me If You Can, Oregon Ducks football, Tennessee Volunteers football, Nebraska Cornhuskers football.
The average Northern Illinois Huskies football fan in United States is 42.0 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, Ohio. Top brand affinities include German hip hop, Catch Me If You Can, Oregon Ducks football, with strongest over-indexing on German hip hop (750× the country average). Demographically, the Northern Illinois Huskies football audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Northern Illinois Huskies football fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 42.0 |
| Estimated audience size | 586,347 |
Audience persona
The typical Northern Illinois Huskies football fan in United States is balanced, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for German hip hop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 52,374 | 2.68× |
| Texas | 36,467 | 0.72× |
| Ohio | 36,104 | 2× |
| Florida | 34,464 | 0.87× |
| Indiana | 28,087 | 2.62× |
| California | 27,058 | 0.42× |
| Pennsylvania | 22,552 | 1.14× |
| Michigan | 21,754 | 1.42× |
| North Carolina | 20,234 | 1.15× |
| Georgia | 19,900 | 1.1× |
| New York | 18,160 | 0.55× |
| Tennessee | 17,439 | 1.48× |
| Virginia | 12,147 | 0.85× |
| Alabama | 12,027 | 1.47× |
| South Carolina | 10,840 | 1.23× |
| Louisiana | 10,575 | 1.4× |
| New Jersey | 9,980 | 0.67× |
| Wisconsin | 9,537 | 1.08× |
| Iowa | 8,890 | 1.84× |
| Arizona | 8,561 | 0.72× |
| Kentucky | 8,540 | 1.16× |
| Missouri | 8,227 | 0.87× |
| Mississippi | 8,082 | 1.67× |
| Maryland | 7,609 | 0.75× |
| Massachusetts | 7,169 | 0.62× |
| Colorado | 7,121 | 0.77× |
| Nebraska | 6,447 | 2.19× |
| Minnesota | 5,625 | 0.67× |
| Washington | 5,205 | 0.44× |
| Nevada | 5,066 | 0.89× |
| Oklahoma | 5,051 | 0.78× |
| Arkansas | 4,552 | 0.94× |
| Connecticut | 4,188 | 0.71× |
| Kansas | 4,115 | 0.89× |
| Utah | 3,219 | 0.61× |
| Oregon | 3,195 | 0.48× |
| West Virginia | 3,002 | 1.1× |
| Idaho | 2,361 | 0.8× |
| Hawaii | 1,934 | 0.77× |
| South Dakota | 1,630 | 1.2× |
| Delaware | 1,487 | 0.92× |
| New Mexico | 1,487 | 0.51× |
| Montana | 1,408 | 0.87× |
| Rhode Island | 1,383 | 0.74× |
| New Hampshire | 1,284 | 0.56× |
| Washington, District of Columbia | 1,200 | 0.68× |
| North Dakota | 1,173 | 0.97× |
| Maine | 1,156 | 0.55× |
| Wyoming | 533 | 0.61× |
| Alaska | 512 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| German hip hop | 750× | Music & Radio |
| Catch Me If You Can | 118.83× | Movies & TV |
| Oregon Ducks football | 41.32× | Sports |
| Tennessee Volunteers football | 26.38× | Sports |
| Nebraska Cornhuskers football | 29.37× | Sports |
| Auburn Tigers football | 22.73× | Sports |
| Capital One | 7.57× | Business & Career |
| Indeed.com | 7.34× | Business & Career |
| Google Maps | 6.02× | Internet & Social Media |
| Wisconsin Badgers football | 25.71× | Sports |
| MSN | 5.57× | News |
| Sidney Crosby | 25.12× | Sports |
| Aaron Rodgers | 8.56× | Sports |
| Ohio State Buckeyes football | 15.86× | Sports |
| Chicago Cubs | 8.66× | Sports |
| Wayne Gretzky | 23.14× | Sports |
| Enterprise Rent-A-Car | 7.1× | Cars & Mobility |
| Arkansas Razorbacks football | 27.35× | Sports |
| Circle K | 7.7× | Shopping |
| Luxury Bags | 23.16× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.61 |
| Patriotism | CONSERVATISM | 2.02 |
| Community Orientation | OPEN | 1.62 |
| Risk Appetite | THRILL | 1.23 |
| Travelling | THRILL | 1.17 |
| Career Orientation | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.3% |
| United Kingdom | 1.5% |
| Canada | 1.0% |
See Northern Illinois Huskies football audiences in other countries
- Northern Illinois Huskies football — Germany
- Northern Illinois Huskies football — United Kingdom
- Northern Illinois Huskies football — France
- Northern Illinois Huskies football — Italy
- Northern Illinois Huskies football — Spain
- Northern Illinois Huskies football — Brazil
- Northern Illinois Huskies football — Japan
- Northern Illinois Huskies football — South Korea
- Northern Illinois Huskies football — India
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Northern Illinois Huskies football have in United States?
Northern Illinois Huskies football has an estimated audience of 586,347 people in United States, concentrated in Illinois and Texas.
What is the gender split and age of Northern Illinois Huskies football fans?
49.3% of Northern Illinois Huskies football fans are female, 50.7% are male, with an average age of 42.0 years.
Which brands do Northern Illinois Huskies football fans like most?
Northern Illinois Huskies football fans show strongest brand affinity for German hip hop (750×), Catch Me If You Can (118.83×), and Oregon Ducks football (41.32×) over the country average.
Where do Northern Illinois Huskies football fans live in United States?
Northern Illinois Huskies football fans in United States are most concentrated in Illinois (reach 52,374), Texas (reach 36,467), and Ohio (reach 36,104). These three regions account for the largest share of the active audience.
What other brands do Northern Illinois Huskies football fans also like?
Beyond Northern Illinois Huskies football itself, the audience over-indexes on Catch Me If You Can (118.83×), Oregon Ducks football (41.32×), Tennessee Volunteers football (26.38×), and Nebraska Cornhuskers football (29.37×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Northern Illinois Huskies football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.