Rascasse Audience Intelligence

Northern Illinois Huskies football Audience in United States

A data profile of the people who buy, follow and care about Northern Illinois Huskies football in United States — modelled from more than twelve digital signal sources. Northern Illinois Huskies football has an estimated audience of 585,053 people in United States.

#527among American football in United States#521among Team in United States#3191in Sports

The average Northern Illinois Huskies football fan in United States is 42.0 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, Florida, Ohio.

Top brand affinities include Nebraska Cornhuskers football, Oregon Ducks football, Tennessee Volunteers football, with strongest over-indexing on Nebraska Cornhuskers football (54.41× the country average).

Demographically, the Northern Illinois Huskies football audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northern Illinois Huskies football fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Nebraska Cornhuskers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northern Illinois Huskies football profile in United States.

Audience size
585K
in United States
Gender
49.3%♀
50.7% male
Age
42.0
average years
Country rank
#33325
Team in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northern Illinois Huskies football fans

49.3% are female, 50.7% are male, average age 42.0.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Northern Illinois Huskies football audience in United States
MetricValue
Female49.3%
Male50.7%
Average age42.0
Estimated audience size585,053
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Northern Illinois Huskies football audience in United States
Age bracketShare%
16-1922%
20-2911%
30-3913%
40-4924%
50+30%
Fig. 04

Worldwide distribution

94.2%

of the worldwide Northern Illinois Huskies football audience comes from United States.

Worldwide audience distribution share by country for Northern Illinois Huskies football
CountryShare
United States94.2%
United Kingdom1.5%
Canada1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northern Illinois Huskies football audience in United States is strongest.

Fig. 05

Top regions by affinity

Northern Illinois Huskies football fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~100K5.44×
02Mississippi~20K3.17×
03Indiana~20K2.28×
04Nebraska~6K2.03×
05Iowa~9K1.92×
06Ohio~30K1.78×
07Alabama~10K1.47×
08Wisconsin~10K1.41×
09Tennessee~20K1.38×
10Louisiana~10K1.35×
11Michigan~20K1.27×
12West Virginia~3K1.23×
13South Carolina~10K1.14×
14South Dakota~2K1.14×
15Kentucky~8K1.08×
16North Dakota~1K1.07×
17Pennsylvania~20K1.00×
18Georgia~20K1.00×
19North Carolina~20K1.00×
20Delaware~2K0.96×
21Nevada~5K0.95×
22Arkansas~4K0.91×
23Missouri~8K0.89×
24Kansas~4K0.86×
25Hawaii~2K0.86×
26Maryland~9K0.85×
27Montana~1K0.85×
28Florida~30K0.82×
29Virginia~10K0.79×
30Idaho~2K0.77×
31Rhode Island~1K0.76×
32Washington, District of Columbia~1K0.74×
33Arizona~9K0.73×
34Oklahoma~5K0.73×
35Colorado~7K0.71×
36Minnesota~6K0.67×
37Connecticut~4K0.67×
38Alaska<1K0.66×
39Vermont<1K0.65×
40Texas~30K0.63×
41New Hampshire~1K0.62×
42New Jersey~9K0.61×
43Maine~1K0.61×
44Massachusetts~7K0.59×
45Utah~3K0.59×
46New Mexico~2K0.59×
47New York~20K0.50×
48Oregon~3K0.48×
49Washington~5K0.44×
50California~30K0.39×
Fig. 06

Affinity by region

Affinity by region — Northern Illinois Huskies football, United States
0.39×1.00×5.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northern Illinois Huskies football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northern Illinois Huskies football audience
#·InterestCategoryAffinity×
01German hip hopMusic & Radio142.57×
02Arkansas Razorbacks footballSports58.43×
03Nebraska Cornhuskers footballSports54.41×
04Oregon Ducks footballSports51.57×
05Iowa Hawkeyes footballSports46.75×
06Washington Huskies footballSports43.98×
07Catch Me If You CanMovies & TV31.65×
08Tennessee Volunteers footballSports29.35×
09Auburn Tigers footballSports29.35×
10Wisconsin Badgers footballSports28.56×
11Miami Hurricanes footballSports25.85×
12Penn State Nittany Lions footballSports24.23×
13Florida State Seminoles footballSports22.93×
14Notre Dame Fighting Irish footballSports22.00×
15Oklahoma Sooners footballSports20.64×
16Ohio State Buckeyes footballSports18.83×
17Chicago BlackhawksSports17.40×
18Clemson Tigers footballSports16.25×
19Florida Gators footballSports15.28×
20LSU Tigers footballSports12.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northern Illinois Huskies football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northern Illinois Huskies football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.33×
Convenience OrientationPREMIUM2.05×
Community OrientationOPEN1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northern Illinois Huskies football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
MindfulnessBALANCE0.75×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northern Illinois Huskies football have in United States?

Northern Illinois Huskies football has an estimated audience of 585,053 people in United States, concentrated in Illinois and Florida.

02

What is the gender split and age of Northern Illinois Huskies football fans?

49.3% of Northern Illinois Huskies football fans are female, 50.7% are male, with an average age of 42.0 years.

03

Which brands do Northern Illinois Huskies football fans like most?

Northern Illinois Huskies football fans show strongest brand affinity for Nebraska Cornhuskers football (54.41×), Oregon Ducks football (51.57×), and Tennessee Volunteers football (29.35×) over the country average.

04

Where do Northern Illinois Huskies football fans live in United States?

Northern Illinois Huskies football fans in United States are most concentrated in Illinois (reach ~100K), Florida (reach ~30K), and Ohio (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Northern Illinois Huskies football fans also like?

Beyond Northern Illinois Huskies football itself, the audience over-indexes on Oregon Ducks football (51.57×), Tennessee Volunteers football (29.35×), Auburn Tigers football (29.35×), and Arkansas Razorbacks football (58.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Northern Illinois Huskies football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Illinois Huskies football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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