Northern Illinois Huskies football Audience in United States

Northern Illinois Huskies football logo

Northern Illinois Huskies football has an estimated audience of 586,347 people in United States. 49.3% are female, 50.7% are male, average age 42.0. Top regions: Illinois, Texas, Ohio. Top brand affinities: Tuscany, Israel, Goop, Keiki, Jeep Grand Cherokee (WJ).

The average Northern Illinois Huskies football fan in United States is 42.0 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, Ohio. Top brand affinities include Tuscany, Israel, Goop, with strongest over-indexing on Tuscany (14.8× the country average). Demographically, the Northern Illinois Huskies football audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Northern Illinois Huskies football fans

Demographic split for Northern Illinois Huskies football audience in United States
MetricValue
Female49.3%
Male50.7%
Average age42.0
Estimated audience size586,347

Audience persona

The typical Northern Illinois Huskies football fan in United States is balanced, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Tuscany.

Top regions in United States

Top regions ranked by reach for Northern Illinois Huskies football in United States
RegionReachAffinity
Illinois52,3742.68×
Texas36,4670.72×
Ohio36,1042×
Florida34,4640.87×
Indiana28,0872.62×
California27,0580.42×
Pennsylvania22,5521.14×
Michigan21,7541.42×
North Carolina20,2341.15×
Georgia19,9001.1×
New York18,1600.55×
Tennessee17,4391.48×
Virginia12,1470.85×
Alabama12,0271.47×
South Carolina10,8401.23×
Louisiana10,5751.4×
New Jersey9,9800.67×
Wisconsin9,5371.08×
Iowa8,8901.84×
Arizona8,5610.72×
Kentucky8,5401.16×
Missouri8,2270.87×
Mississippi8,0821.67×
Maryland7,6090.75×
Massachusetts7,1690.62×
Colorado7,1210.77×
Nebraska6,4472.19×
Minnesota5,6250.67×
Washington5,2050.44×
Nevada5,0660.89×
Oklahoma5,0510.78×
Arkansas4,5520.94×
Connecticut4,1880.71×
Kansas4,1150.89×
Utah3,2190.61×
Oregon3,1950.48×
West Virginia3,0021.1×
Idaho2,3610.8×
Hawaii1,9340.77×
South Dakota1,6301.2×
Delaware1,4870.92×
New Mexico1,4870.51×
Montana1,4080.87×
Rhode Island1,3830.74×
New Hampshire1,2840.56×
Washington, District of Columbia1,2000.68×
North Dakota1,1730.97×
Maine1,1560.55×
Wyoming5330.61×
Alaska5120.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northern Illinois Huskies football audience
BrandAffinityCategory
Tuscany14.8×Travel & Leisure
Israel3.39×Travel & Leisure
Goop7.48×Internet & Social Media
Keiki20.05×Home & Garden
Jeep Grand Cherokee (WJ)6.8×Cars & Mobility
Governor of Michigan6.85×Politics & Society
Historic site3.86×Arts & Culture
Jesse Plemons2.76×Movies & TV
Vocal harmony3.51×Music & Radio
Nebraska Cornhuskers football2.74×Sports
Mathcore5.98×Music & Radio
headspace6.94×Health
Fairy godmother5.54×Literature
Cherish (group)8.01×Music & Radio
Noodle (Gorillaz)2.53×Music & Radio
The Catherine Tate Show41.32×Movies & TV
Grinch2.7×Movies & TV
Kerang4.37×Travel & Leisure
Julio Cesar Chavez Jr.4.51×Sports
Queens College, City University of New York4.46×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northern Illinois Huskies football audience
TraitClusterScore
Luxury OrientationPREMIUM3.61
PatriotismCONSERVATISM2.02
Community OrientationOPEN1.62
Risk AppetiteTHRILL1.23
TravellingTHRILL1.17
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Northern Illinois Huskies football
CountryShare
United States94.3%
United Kingdom1.5%
Canada1.0%

See Northern Illinois Huskies football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Northern Illinois Huskies football have in United States?

Northern Illinois Huskies football has an estimated audience of 586,347 people in United States, concentrated in Illinois and Texas.

What is the gender split and age of Northern Illinois Huskies football fans?

49.3% of Northern Illinois Huskies football fans are female, 50.7% are male, with an average age of 42.0 years.

Which brands do Northern Illinois Huskies football fans like most?

Northern Illinois Huskies football fans show strongest brand affinity for Tuscany (14.8×), Israel (3.39×), and Goop (7.48×) over the country average.

Where do Northern Illinois Huskies football fans live in United States?

Northern Illinois Huskies football fans in United States are most concentrated in Illinois (reach 52,374), Texas (reach 36,467), and Ohio (reach 36,104). These three regions account for the largest share of the active audience.

What other brands do Northern Illinois Huskies football fans also like?

Beyond Northern Illinois Huskies football itself, the audience over-indexes on Israel (3.39×), Goop (7.48×), Keiki (20.05×), and Jeep Grand Cherokee (WJ) (6.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Illinois Huskies football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.