Columbus, Ohio Audience in United States

Columbus, Ohio logo

Columbus, Ohio has an estimated audience of 9,998,072 people in United States. 57.5% are female, 42.5% are male, average age 43.7. Top regions: Ohio, California, Texas. Top brand affinities: Goop, Vocal harmony, Governor of Michigan, Sinaloa, Wok.

The average Columbus, Ohio fan in United States is 43.7 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Goop, Vocal harmony, Governor of Michigan, with strongest over-indexing on Goop (13.2× the country average). Demographically, the Columbus, Ohio audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Columbus, Ohio fans

Demographic split for Columbus, Ohio audience in United States
MetricValue
Female57.5%
Male42.5%
Average age43.7
Estimated audience size9,998,072

Audience persona

The typical Columbus, Ohio fan in United States is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Columbus, Ohio in United States
RegionReachAffinity
Ohio2,208,1937.17×
California700,2940.64×
Texas661,9810.77×
Florida588,7220.87×
New York511,7160.92×
Georgia499,1061.62×
Indiana424,3002.32×
Illinois329,5610.99×
Pennsylvania316,7170.94×
Michigan273,6641.05×
New Jersey260,1521.02×
North Carolina245,3780.82×
Virginia202,9470.83×
Wisconsin200,3511.33×
Alabama197,3171.41×
Tennessee180,1170.9×
Mississippi165,5882.01×
Massachusetts156,2380.79×
Kentucky155,0181.24×
Arizona131,2750.64×
Washington125,8790.63×
Nebraska123,1762.46×
Missouri121,2000.75×
Minnesota120,2810.84×
Maryland117,9040.69×
South Carolina112,8320.75×
Colorado97,6930.62×
West Virginia76,0331.63×
Louisiana67,5960.52×
Kansas64,0080.81×
Oklahoma63,3990.57×
Connecticut63,1830.63×
Oregon60,4070.53×
Iowa59,5850.72×
Utah52,6430.59×
Arkansas50,1720.61×
Nevada48,8750.51×
Montana37,8891.37×
New Mexico36,7000.73×
Washington, District of Columbia28,2330.94×
Idaho24,0950.48×
New Hampshire22,0340.56×
Hawaii19,2110.45×
Rhode Island19,1130.6×
Maine17,9110.5×
Delaware16,0140.58×
South Dakota13,0020.56×
North Dakota11,4700.56×
Vermont9,9170.56×
Alaska9,7830.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Columbus, Ohio audience
BrandAffinityCategory
Goop13.2×Internet & Social Media
Vocal harmony8.95×Music & Radio
Governor of Michigan14.33×Politics & Society
Sinaloa6.39×Travel & Leisure
Wok11.32×Food & Beverages
headspace15.56×Health
Google Home9.78×Technology & Electronics
Grinch6×Movies & TV
Grace Slick12.87×Music & Radio
Cherish (group)15.21×Music & Radio
Hibachi9.66×Food & Beverages
El Paso County, Colorado15.16×Travel & Leisure
Fairy godmother8.27×Literature
Kikar HaShabbat17.73×News
Israel2.19×Travel & Leisure
No Escape (1994 film)11.47×Movies & TV
Guitarist (magazine)11.49×Music & Radio
TV Fanatic10.51×Movies & TV
Product design1.88×Business & Career
Hipster8.89×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Columbus, Ohio audience
TraitClusterScore
PatriotismCONSERVATISM1.61
Family OrientationCONSERVATISM1.42
ExtroversionTHRILL1.4
Early Adopter MentalityPOWER1.38
Community OrientationOPEN1.36
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Columbus, Ohio
CountryShare
United States84.2%
Brazil2.4%
Italy2.1%

See Columbus, Ohio audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Columbus, Ohio have in United States?

Columbus, Ohio has an estimated audience of 9,998,072 people in United States, concentrated in Ohio and California.

What is the gender split and age of Columbus, Ohio fans?

57.5% of Columbus, Ohio fans are female, 42.5% are male, with an average age of 43.7 years.

Which brands do Columbus, Ohio fans like most?

Columbus, Ohio fans show strongest brand affinity for Goop (13.2×), Vocal harmony (8.95×), and Governor of Michigan (14.33×) over the country average.

Where do Columbus, Ohio fans live in United States?

Columbus, Ohio fans in United States are most concentrated in Ohio (reach 2,208,193), California (reach 700,294), and Texas (reach 661,981). These three regions account for the largest share of the active audience.

What other brands do Columbus, Ohio fans also like?

Beyond Columbus, Ohio itself, the audience over-indexes on Vocal harmony (8.95×), Governor of Michigan (14.33×), Sinaloa (6.39×), and Wok (11.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbus, Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.