Rascasse Audience Intelligence

Columbus, Ohio Audience in United States

A data profile of the people who buy, follow and care about Columbus, Ohio in United States — modelled from more than twelve digital signal sources. Columbus, Ohio has an estimated audience of 9,998,072 people in United States.

#57among City in United States#222among POI in United States#316in Travel & Leisure

The average Columbus, Ohio fan in United States is 43.7 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Dropbox (service), FedEx, Subway, with strongest over-indexing on Dropbox (service) (5.81× the country average).

Demographically, the Columbus, Ohio audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Columbus, Ohio fan in United States is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Dropbox (service).

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Columbus, Ohio profile in United States.

Audience size
10M
in United States
Gender
57.5%♀
42.5% male
Age
43.7
average years
Country rank
#3573
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Columbus, Ohio fans

57.5% are female, 42.5% are male, average age 43.7.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Columbus, Ohio audience in United States
MetricValue
Female57.5%
Male42.5%
Average age43.7
Estimated audience size9,998,072
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Columbus, Ohio audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3918%
40-4924%
50+31%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Columbus, Ohio audience comes from United States.

Worldwide audience distribution share by country for Columbus, Ohio
CountryShare
United States84.2%
Brazil2.4%
Italy2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Columbus, Ohio audience in United States is strongest.

Fig. 05

Top regions by affinity

Columbus, Ohio fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~2M7.02×
02Indiana~400K2.33×
03Nebraska~100K2.29×
04West Virginia~100K2.25×
05Mississippi~200K1.92×
06Kentucky~200K1.76×
07Georgia~400K1.44×
08Alabama~200K1.30×
09Montana~40K1.29×
10Michigan~300K1.28×
11Wisconsin~200K1.22×
12Pennsylvania~400K1.09×
13Illinois~300K1.04×
14Washington, District of Columbia~30K0.98×
15Tennessee~200K0.95×
16New Jersey~200K0.93×
17New York~500K0.86×
18Virginia~200K0.85×
19Missouri~100K0.84×
20Florida~600K0.83×
21Kansas~60K0.82×
22Minnesota~100K0.81×
23North Carolina~200K0.80×
24Iowa~60K0.78×
25Massachusetts~200K0.77×
26South Carolina~100K0.74×
27New Mexico~40K0.74×
28Maryland~100K0.73×
29Arkansas~60K0.73×
30Texas~600K0.72×
31South Dakota~20K0.70×
32North Dakota~10K0.69×
33Vermont~10K0.69×
34Delaware~20K0.65×
35Rhode Island~20K0.64×
36Arizona~100K0.63×
37Colorado~100K0.63×
38Connecticut~60K0.63×
39Washington~100K0.62×
40New Hampshire~20K0.62×
41Oklahoma~70K0.61×
42Utah~50K0.61×
43Maine~20K0.60×
44California~700K0.59×
45Alaska~10K0.59×
46Louisiana~70K0.56×
47Idaho~30K0.56×
48Oregon~60K0.54×
49Nevada~50K0.54×
50Hawaii~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Columbus, Ohio, United States
0.49×1.00×7.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Columbus, Ohio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Columbus, Ohio audience
#·InterestCategoryAffinity×
01Dropbox (service)Technology & Electronics5.81×
02Ohio State UniversityBusiness & Career4.46×
03Cleveland GuardiansSports3.15×
04Weather forecastingHome & Garden2.78×
05Virtual realityTechnology & Electronics2.73×
06FedExBusiness & Career2.70×
07Renewable energyBusiness & Career2.49×
08Solar energyHome & Garden2.36×
09Real propertyHome & Garden2.26×
10Masters TournamentSports2.26×
11InnovationBusiness & Career2.06×
12SubwayFood & Beverages1.92×
13Pizza HutFood & Beverages1.75×
14RedditInternet & Social Media1.68×
15Mortgage loansBusiness & Career1.68×
16MSNNews1.59×
17McDonald'sFood & Beverages1.58×
18WeatherHome & Garden1.58×
19Hobby LobbyHome & Garden1.57×
20Burger KingFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Columbus, Ohio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Columbus, Ohio audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.12×
Family OrientationCONSERVATISM1.72×
Community OrientationOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Columbus, Ohio audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Luxury OrientationPREMIUM0.80×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Columbus, Ohio have in United States?

Columbus, Ohio has an estimated audience of 9,998,072 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Columbus, Ohio fans?

57.5% of Columbus, Ohio fans are female, 42.5% are male, with an average age of 43.7 years.

03

Which brands do Columbus, Ohio fans like most?

Columbus, Ohio fans show strongest brand affinity for Dropbox (service) (5.81×), FedEx (2.7×), and Subway (1.92×) over the country average.

04

Where do Columbus, Ohio fans live in United States?

Columbus, Ohio fans in United States are most concentrated in Ohio (reach ~2M), California (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Columbus, Ohio fans also like?

Beyond Columbus, Ohio itself, the audience over-indexes on FedEx (2.7×), Subway (1.92×), Ohio State University (4.46×), and Pizza Hut (1.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Columbus, Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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