Rascasse Audience Intelligence

Oklahoma Sooners men's basketball Audience in United States

A data profile of the people who buy, follow and care about Oklahoma Sooners men's basketball in United States — modelled from more than twelve digital signal sources. Oklahoma Sooners men's basketball has an estimated audience of 675,717 people in United States.

#406among Basketball in United States#478among Team in United States#2912in Sports

The average Oklahoma Sooners men's basketball fan in United States is 36.6 years old, more male, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, Texas, Florida.

Top brand affinities include Arkansas Razorbacks men's basketball, NBA League Pass, Gonzaga Bulldogs men's basketball, with strongest over-indexing on Arkansas Razorbacks men's basketball (57.21× the country average).

Demographically, the Oklahoma Sooners men's basketball audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oklahoma Sooners men's basketball fan in United States is more male, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Arkansas Razorbacks men's basketball.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oklahoma Sooners men's basketball profile in United States.

Audience size
676K
in United States
Gender
38.7%♀
61.3% male
Age
36.6
average years
Country rank
#30550
Team in United States
Fig. 01

Search interest · 12-month trend

+163%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oklahoma Sooners men's basketball fans

38.7% are female, 61.3% are male, average age 36.6.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Oklahoma Sooners men's basketball audience in United States
MetricValue
Female38.7%
Male61.3%
Average age36.6
Estimated audience size675,717
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Oklahoma Sooners men's basketball audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3916%
40-4917%
50+19%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Oklahoma Sooners men's basketball audience comes from United States.

Worldwide audience distribution share by country for Oklahoma Sooners men's basketball
CountryShare
United States92.6%
United Kingdom2.0%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oklahoma Sooners men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Oklahoma Sooners men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K30.50×
02Arkansas~10K2.40×
03Kansas~9K2.20×
04Kentucky~10K1.52×
05Missouri~8K0.95×
06Nebraska~2K0.80×
07Texas~30K0.78×
08Vermont<1K0.74×
09South Dakota<1K0.72×
10Alaska<1K0.68×
11Iowa~3K0.67×
12Tennessee~7K0.65×
13Mississippi~3K0.65×
14New Hampshire~1K0.63×
15North Dakota<1K0.63×
16New Mexico~2K0.62×
17Rhode Island<1K0.62×
18Maine~1K0.61×
19Montana<1K0.60×
20Delaware<1K0.59×
21Alabama~4K0.56×
22Louisiana~4K0.55×
23West Virginia~1K0.55×
24Hawaii~1K0.52×
25Idaho~1K0.50×
26Washington, District of Columbia<1K0.49×
27Indiana~4K0.47×
28Colorado~4K0.47×
29Nevada~2K0.45×
30Illinois~7K0.44×
31Arizona~4K0.41×
32Connecticut~2K0.40×
33Utah~2K0.38×
34South Carolina~3K0.35×
35Oregon~2K0.34×
36Georgia~5K0.33×
37Ohio~5K0.33×
38Michigan~4K0.33×
39Wisconsin~2K0.33×
40North Carolina~5K0.31×
41Minnesota~2K0.31×
42Florida~10K0.30×
43Massachusetts~3K0.29×
44Maryland~3K0.29×
45Virginia~3K0.28×
46Washington~3K0.27×
47New Jersey~3K0.25×
48Pennsylvania~4K0.23×
49New York~6K0.20×
50California~9K0.16×
Fig. 06

Affinity by region

Affinity by region — Oklahoma Sooners men's basketball, United States
0.16×1.00×30.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oklahoma Sooners men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oklahoma Sooners men's basketball audience
#·InterestCategoryAffinity×
01Arkansas Razorbacks men's basketballSports57.21×
02Alabama Crimson Tide men's basketballSports54.46×
03NBA League PassSports39.72×
04Gonzaga Bulldogs men's basketballSports37.99×
05Kansas State Wildcats men's basketballSports33.63×
06Virginia Cavaliers men's basketballSports32.58×
07NBA draftSports31.81×
08Iowa Hawkeyes men's basketballSports29.12×
09Kansas Jayhawks men's basketballSports28.51×
10Florida Gators men's basketballSports28.24×
11Maryland Terrapins men's basketballSports25.59×
12Wisconsin Badgers men's basketballSports23.98×
13Erin AndrewsSports23.62×
14Brook LopezSports20.00×
15NBA Summer LeagueSports15.11×
16Oklahoma Sooners footballSports13.14×
17Duke Blue Devils men's basketballSports7.27×
18Oklahoma City ThunderSports5.71×
19FedExBusiness & Career4.05×
20Pizza HutFood & Beverages3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oklahoma Sooners men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oklahoma Sooners men's basketball audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.92×
PatriotismCONSERVATISM1.79×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oklahoma Sooners men's basketball audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
CreativityOPEN0.68×
Luxury OrientationPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oklahoma Sooners men's basketball have in United States?

Oklahoma Sooners men's basketball has an estimated audience of 675,717 people in United States, concentrated in Oklahoma and Texas.

02

What is the gender split and age of Oklahoma Sooners men's basketball fans?

38.7% of Oklahoma Sooners men's basketball fans are female, 61.3% are male, with an average age of 36.6 years.

03

Which brands do Oklahoma Sooners men's basketball fans like most?

Oklahoma Sooners men's basketball fans show strongest brand affinity for Arkansas Razorbacks men's basketball (57.21×), NBA League Pass (39.72×), and Gonzaga Bulldogs men's basketball (37.99×) over the country average.

04

Where do Oklahoma Sooners men's basketball fans live in United States?

Oklahoma Sooners men's basketball fans in United States are most concentrated in Oklahoma (reach ~200K), Texas (reach ~30K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Oklahoma Sooners men's basketball fans also like?

Beyond Oklahoma Sooners men's basketball itself, the audience over-indexes on NBA League Pass (39.72×), Gonzaga Bulldogs men's basketball (37.99×), Virginia Cavaliers men's basketball (32.58×), and NBA draft (31.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Oklahoma Sooners men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma Sooners men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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