Oklahoma Sooners men's basketball Audience in United States

Oklahoma Sooners men's basketball logo

Oklahoma Sooners men's basketball has an estimated audience of 504,376 people in United States. 38.7% are female, 61.3% are male, average age 36.6. Top regions: Oklahoma, Texas, Kentucky. Top brand affinities: Quiche, Nebraska, Find Me Guilty, Graham Greene, Jesse Plemons.

The average Oklahoma Sooners men's basketball fan in United States is 36.6 years old, more male, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Texas, Kentucky. Top brand affinities include Quiche, Nebraska, Find Me Guilty, with strongest over-indexing on Quiche (26.28× the country average). Demographically, the Oklahoma Sooners men's basketball audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Oklahoma Sooners men's basketball fans

Demographic split for Oklahoma Sooners men's basketball audience in United States
MetricValue
Female38.7%
Male61.3%
Average age36.6
Estimated audience size504,376

Audience persona

The typical Oklahoma Sooners men's basketball fan in United States is more male, around 36.6 years old, with strong Tradition tendencies and a notable affinity for Quiche.

Top regions in United States

Top regions ranked by reach for Oklahoma Sooners men's basketball in United States
RegionReachAffinity
Oklahoma149,43526.68×
Texas33,7290.78×
Kentucky12,8172.03×
Florida12,1710.36×
Arkansas9,9902.4×
Illinois9,6500.57×
California9,5640.17×
Kansas8,8442.22×
Missouri8,0830.99×
Tennessee7,8710.78×
Georgia5,8510.38×
Ohio5,7040.37×
New York5,6790.2×
Indiana5,0040.54×
North Carolina4,9610.33×
Arizona4,9430.48×
Michigan4,8970.37×
Alabama3,9010.55×
Louisiana3,8500.59×
Colorado3,8410.48×
Virginia3,2500.26×
Pennsylvania3,1480.19×
Iowa2,9450.71×
Mississippi2,8060.68×
Massachusetts2,4040.24×
New Jersey2,3480.18×
South Carolina2,1650.29×
Nevada2,0670.42×
Maryland1,8300.21×
Wisconsin1,6450.22×
Connecticut1,5840.31×
Washington1,5780.16×
Minnesota1,5390.21×
Nebraska1,4790.58×
New Mexico1,3910.55×
Utah8960.2×
West Virginia8750.37×
Oregon8690.15×
Rhode Island7760.48×
South Dakota7080.61×
Delaware4510.32×
Idaho4460.18×
Hawaii4040.19×
Wyoming3640.49×
Washington, District of Columbia3560.23×
Montana3550.25×
Maine3110.17×
New Hampshire2880.15×
North Dakota2790.27×
Alaska2540.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oklahoma Sooners men's basketball audience
BrandAffinityCategory
Quiche26.28×Food & Beverages
Nebraska3.5×Travel & Leisure
Find Me Guilty37.91×Movies & TV
Graham Greene6.94×Literature
Jesse Plemons3.39×Movies & TV
Chili con carne7.44×Food & Beverages
Kevin Carroll21.64×Movies & TV
Nick Jr. (Australia)7.57×Kids & Family
Litter box1.74×Pets & Animals
Pro-Ject3.39×Music & Radio
Sinaloa2.69×Travel & Leisure
Chromebook4.09×Technology & Electronics
Justice1.92×Politics & Society
Nebraska Cornhuskers football2.28×Sports
Phu Thai language18.51×Politics & Society
UK garage3.24×Music & Radio
Finding Your Roots6.75×Movies & TV
Grammarly2.37×Business & Career
Noodle (Gorillaz)1.8×Music & Radio
Kate Rusby33.98×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oklahoma Sooners men's basketball audience
TraitClusterScore
TraditionCONSERVATISM1.4
Family OrientationCONSERVATISM1.4
Early Adopter MentalityPOWER1.36
Career OrientationPOWER1.14
Community OrientationOPEN1.12
SustainabilityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Oklahoma Sooners men's basketball
CountryShare
United States92.9%
China1.1%
Philippines0.9%

See Oklahoma Sooners men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Oklahoma Sooners men's basketball have in United States?

Oklahoma Sooners men's basketball has an estimated audience of 504,376 people in United States, concentrated in Oklahoma and Texas.

What is the gender split and age of Oklahoma Sooners men's basketball fans?

38.7% of Oklahoma Sooners men's basketball fans are female, 61.3% are male, with an average age of 36.6 years.

Which brands do Oklahoma Sooners men's basketball fans like most?

Oklahoma Sooners men's basketball fans show strongest brand affinity for Quiche (26.28×), Nebraska (3.5×), and Find Me Guilty (37.91×) over the country average.

Where do Oklahoma Sooners men's basketball fans live in United States?

Oklahoma Sooners men's basketball fans in United States are most concentrated in Oklahoma (reach 149,435), Texas (reach 33,729), and Kentucky (reach 12,817). These three regions account for the largest share of the active audience.

What other brands do Oklahoma Sooners men's basketball fans also like?

Beyond Oklahoma Sooners men's basketball itself, the audience over-indexes on Nebraska (3.5×), Find Me Guilty (37.91×), Graham Greene (6.94×), and Jesse Plemons (3.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma Sooners men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.