Tennessee Volunteers basketball Audience in United States
Tennessee Volunteers basketball has an estimated audience of 547,599 people in United States. 44.2% are female, 55.8% are male, average age 37.0. Top brand affinities: Minnesota, Quiche, Sinaloa, Nebraska, Gauri Khan.
Top brand affinities include Minnesota, Quiche, Sinaloa, with strongest over-indexing on Minnesota (3.62× the country average). Demographically, the Tennessee Volunteers basketball audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Tradition, DIY Mentality.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Tennessee Volunteers basketball fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 37.0 |
| Estimated audience size | 547,599 |
Audience persona
The typical Tennessee Volunteers basketball fan in United States is more male, around 37.0 years old, with strong Tradition tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 3.62× | Travel & Leisure |
| Quiche | 26.28× | Food & Beverages |
| Sinaloa | 6.59× | Travel & Leisure |
| Nebraska | 4.07× | Travel & Leisure |
| Gauri Khan | 26.81× | Movies & TV |
| Justice | 3.28× | Politics & Society |
| Find Me Guilty | 34.07× | Movies & TV |
| Jesse Plemons | 2.94× | Movies & TV |
| Pillow | 1.73× | Home & Garden |
| Sailor | 3.42× | Travel & Leisure |
| Captain America (1990 film) | 3.06× | Movies & TV |
| Chromebook | 3.68× | Technology & Electronics |
| Kerala | 4.24× | Travel & Leisure |
| Elsword | 10.02× | Games |
| Kevin Carroll | 14.7× | Movies & TV |
| Nebraska Cornhuskers football | 2.16× | Sports |
| Nick Jr. (Australia) | 5.35× | Kids & Family |
| Pro-Ject | 2.39× | Music & Radio |
| Staycation | 1.89× | Home & Garden |
| Phu Thai language | 16.42× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.14 |
| Patriotism | CONSERVATISM | 1.13 |
| Community Orientation | OPEN | 1.11 |
| Sports Activity | POWER | 1.08 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.8% |
| China | 1.1% |
| Philippines | 0.8% |
See Tennessee Volunteers basketball audiences in other countries
- Tennessee Volunteers basketball — Germany
- Tennessee Volunteers basketball — United Kingdom
- Tennessee Volunteers basketball — France
- Tennessee Volunteers basketball — Italy
- Tennessee Volunteers basketball — Spain
- Tennessee Volunteers basketball — Brazil
- Tennessee Volunteers basketball — Japan
- Tennessee Volunteers basketball — South Korea
- Tennessee Volunteers basketball — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tennessee Volunteers basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.