Tennessee Volunteers basketball Audience in United States
Tennessee Volunteers basketball has an estimated audience of 547,599 people in United States. 44.2% are female, 55.8% are male, average age 37.0. Top brand affinities: Tennessee Volunteers football, NBA League Pass, Arkansas Razorbacks men's basketball, PSV Eindhoven, NBA draft.
Top brand affinities include Tennessee Volunteers football, NBA League Pass, Arkansas Razorbacks men's basketball, with strongest over-indexing on Tennessee Volunteers football (38.17× the country average). Demographically, the Tennessee Volunteers basketball audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Tradition, DIY Mentality.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Tennessee Volunteers basketball fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 37.0 |
| Estimated audience size | 547,599 |
Audience persona
The typical Tennessee Volunteers basketball fan in United States is more male, around 37.0 years old, with strong Tradition tendencies and a notable affinity for Tennessee Volunteers football.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tennessee Volunteers football | 38.17× | Sports |
| NBA League Pass | 34.07× | Sports |
| Arkansas Razorbacks men's basketball | 26.28× | Sports |
| PSV Eindhoven | 52.59× | Sports |
| NBA draft | 28.79× | Sports |
| Nashville Predators | 26.81× | Sports |
| Gonzaga Bulldogs men's basketball | 22.04× | Sports |
| Alabama Crimson Tide men's basketball | 39.29× | Sports |
| Virginia Cavaliers men's basketball | 19.4× | Sports |
| Planet Fitness | 3.57× | Sports |
| NBA Summer League | 16.42× | Sports |
| College basketball | 4.4× | Sports |
| Florida Gators men's basketball | 24.9× | Sports |
| Diaper bag | 5.13× | Kids & Family |
| Duke Blue Devils men's basketball | 7.27× | Sports |
| Florida Panthers | 9.11× | Sports |
| NBA playoffs | 3.64× | Sports |
| NBA Finals | 3.38× | Sports |
| Wisconsin Badgers men's basketball | 14.25× | Sports |
| Atlanta Braves | 4.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.14 |
| Patriotism | CONSERVATISM | 1.13 |
| Community Orientation | OPEN | 1.11 |
| Sports Activity | POWER | 1.08 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.8% |
| China | 1.1% |
| Philippines | 0.8% |
See Tennessee Volunteers basketball audiences in other countries
- Tennessee Volunteers basketball — Germany
- Tennessee Volunteers basketball — United Kingdom
- Tennessee Volunteers basketball — France
- Tennessee Volunteers basketball — Italy
- Tennessee Volunteers basketball — Spain
- Tennessee Volunteers basketball — Brazil
- Tennessee Volunteers basketball — Japan
- Tennessee Volunteers basketball — South Korea
- Tennessee Volunteers basketball — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tennessee Volunteers basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.