Rascasse Audience Intelligence

Tennessee Volunteers basketball Audience in United States

A data profile of the people who buy, follow and care about Tennessee Volunteers basketball in United States — modelled from more than twelve digital signal sources. Tennessee Volunteers basketball has an estimated audience of 547,611 people in United States.

#479among Basketball in United States#543among Team in United States#3344in Sports

The average Tennessee Volunteers basketball fan in United States is 37.0 years old, more male, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, California, Texas.

Top brand affinities include Tennessee Volunteers football, Arkansas Razorbacks men's basketball, NBA League Pass, with strongest over-indexing on Tennessee Volunteers football (38.68× the country average).

Demographically, the Tennessee Volunteers basketball audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tennessee Volunteers basketball fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Tennessee Volunteers football.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennessee Volunteers basketball profile in United States.

Audience size
548K
in United States
Gender
44.2%♀
55.8% male
Age
37.0
average years
Country rank
#34729
Team in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennessee Volunteers basketball fans

44.2% are female, 55.8% are male, average age 37.0.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Tennessee Volunteers basketball audience in United States
MetricValue
Female44.2%
Male55.8%
Average age37.0
Estimated audience size547,611
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Tennessee Volunteers basketball audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

94.7%

of the worldwide Tennessee Volunteers basketball audience comes from United States.

Worldwide audience distribution share by country for Tennessee Volunteers basketball
CountryShare
United States94.7%
China1.1%
Philippines0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennessee Volunteers basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Tennessee Volunteers basketball fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K17.55×
02Kentucky~10K1.89×
03Arkansas~6K1.41×
04Alabama~10K1.39×
05Virginia~20K1.15×
06South Carolina~9K1.10×
07Georgia~20K1.06×
08North Carolina~20K1.06×
09Indiana~10K1.05×
10Mississippi~5K1.04×
11Washington, District of Columbia~2K0.99×
12North Dakota~1K0.99×
13South Dakota~1K0.97×
14Alaska~1K0.97×
15Vermont<1K0.97×
16Montana~1K0.96×
17West Virginia~2K0.95×
18Hawaii~2K0.95×
19New Hampshire~2K0.95×
20Maine~2K0.95×
21Rhode Island~2K0.95×
22Delaware~1K0.95×
23Idaho~3K0.94×
24Iowa~4K0.92×
25New Mexico~3K0.92×
26Nebraska~3K0.92×
27Kansas~4K0.91×
28Nevada~5K0.89×
29Utah~4K0.89×
30Oklahoma~5K0.88×
31Ohio~10K0.87×
32Louisiana~6K0.87×
33Oregon~5K0.87×
34Connecticut~5K0.86×
35Missouri~7K0.85×
36Wisconsin~7K0.83×
37Minnesota~6K0.82×
38Maryland~7K0.80×
39Colorado~7K0.80×
40Arizona~9K0.78×
41Massachusetts~8K0.78×
42Washington~8K0.77×
43Michigan~10K0.76×
44New Jersey~10K0.74×
45Illinois~10K0.72×
46Florida~30K0.70×
47Pennsylvania~10K0.70×
48New York~20K0.60×
49Texas~30K0.58×
50California~30K0.50×
Fig. 06

Affinity by region

Affinity by region — Tennessee Volunteers basketball, United States
0.50×1.00×17.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennessee Volunteers basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennessee Volunteers basketball audience
#·InterestCategoryAffinity×
01Arkansas Razorbacks men's basketballSports56.24×
02Alabama Crimson Tide men's basketballSports50.14×
03Tennessee Volunteers footballSports38.68×
04NBA League PassSports35.67×
05Nashville PredatorsSports34.27×
06Florida Gators men's basketballSports33.49×
07Gonzaga Bulldogs men's basketballSports29.35×
08Virginia Cavaliers men's basketballSports28.85×
09Iowa Hawkeyes men's basketballSports26.38×
10NBA draftSports26.07×
11Erin AndrewsSports20.43×
12Kansas Jayhawks men's basketballSports20.05×
13Wisconsin Badgers men's basketballSports18.94×
14Ottawa SenatorsSports18.26×
15Duke Blue Devils men's basketballSports8.71×
16Weather forecastingHome & Garden6.80×
17Atlanta BravesSports6.26×
18Giannis AntetokounmpoSports6.02×
19FedExBusiness & Career5.83×
20Mortgage loansBusiness & Career3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennessee Volunteers basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tennessee Volunteers basketball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
Convenience OrientationPREMIUM1.81×
Family OrientationCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tennessee Volunteers basketball audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tennessee Volunteers basketball have in United States?

Tennessee Volunteers basketball has an estimated audience of 547,611 people in United States, concentrated in Tennessee and California.

02

What is the gender split and age of Tennessee Volunteers basketball fans?

44.2% of Tennessee Volunteers basketball fans are female, 55.8% are male, with an average age of 37.0 years.

03

Which brands do Tennessee Volunteers basketball fans like most?

Tennessee Volunteers basketball fans show strongest brand affinity for Tennessee Volunteers football (38.68×), Arkansas Razorbacks men's basketball (56.24×), and NBA League Pass (35.67×) over the country average.

04

Where do Tennessee Volunteers basketball fans live in United States?

Tennessee Volunteers basketball fans in United States are most concentrated in Tennessee (reach ~200K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tennessee Volunteers basketball fans also like?

Beyond Tennessee Volunteers basketball itself, the audience over-indexes on Arkansas Razorbacks men's basketball (56.24×), NBA League Pass (35.67×), Nashville Predators (34.27×), and Virginia Cavaliers men's basketball (28.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Tennessee Volunteers basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee Volunteers basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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