Missouri Tigers Audience in United States

Missouri Tigers logo

Missouri Tigers has an estimated audience of 569,115 people in United States. 41.1% are female, 58.9% are male, average age 39.3. Top regions: Missouri, Texas, Florida. Top brand affinities: Grace Slick, Goop, Quiche, Governor of Michigan, Grinch.

The average Missouri Tigers fan in United States is 39.3 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, Florida. Top brand affinities include Grace Slick, Goop, Quiche, with strongest over-indexing on Grace Slick (25.55× the country average). Demographically, the Missouri Tigers audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Missouri Tigers fans

Demographic split for Missouri Tigers audience in United States
MetricValue
Female41.1%
Male58.9%
Average age39.3
Estimated audience size569,115

Audience persona

The typical Missouri Tigers fan in United States is more male, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Grace Slick.

Top regions in United States

Top regions ranked by reach for Missouri Tigers in United States
RegionReachAffinity
Missouri190,47620.76×
Texas26,4950.54×
Florida19,0940.5×
Illinois18,1220.96×
California16,7860.27×
Kansas14,6803.27×
Georgia12,0310.69×
Oklahoma10,5921.68×
New York9,3580.29×
Tennessee8,9560.78×
Arkansas8,7661.87×
North Carolina8,4290.49×
Ohio8,2710.47×
Colorado7,2610.81×
Alabama7,1140.89×
Iowa6,8571.46×
Pennsylvania5,7640.3×
South Carolina5,6990.67×
Kentucky5,6620.79×
Virginia5,4220.39×
Michigan4,7800.32×
Indiana4,5490.44×
Louisiana4,4840.61×
Nebraska4,2941.5×
Arizona4,0760.35×
Mississippi3,7280.79×
Wisconsin3,6810.43×
Washington3,4150.3×
New Jersey3,1950.22×
Minnesota3,1510.39×
Massachusetts2,9020.26×
Nevada2,8380.52×
Maryland2,2200.23×
Oregon2,1160.32×
Connecticut1,4290.25×
Utah1,2510.25×
Montana9760.62×
Maine8920.44×
Rhode Island8640.48×
Hawaii7980.33×
Idaho7690.27×
West Virginia7600.29×
New Mexico7550.26×
South Dakota7460.57×
Washington, District of Columbia6710.39×
North Dakota6050.52×
New Hampshire5670.25×
Alaska5060.42×
Wyoming4390.52×
Delaware3870.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Missouri Tigers audience
BrandAffinityCategory
Grace Slick25.55×Music & Radio
Goop13.63×Internet & Social Media
Quiche26.28×Food & Beverages
Governor of Michigan13.93×Politics & Society
Grinch6.33×Movies & TV
Wok10.25×Food & Beverages
headspace13.55×Health
Vocal harmony6.49×Music & Radio
John Stuart Mill25×Politics & Society
Cherish (group)13.53×Music & Radio
Alaska2.1×Travel & Leisure
Mathcore9.48×Music & Radio
Google Home7.28×Technology & Electronics
Guitarist (magazine)12.12×Music & Radio
Hibachi8.17×Food & Beverages
Hipster9.92×Politics & Society
Minnesota1.72×Travel & Leisure
Nebraska2.67×Travel & Leisure
UK garage5.25×Music & Radio
Fairy godmother7.12×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Missouri Tigers audience
TraitClusterScore
Community OrientationOPEN1.16
TraditionCONSERVATISM1.08
Risk AppetiteTHRILL1.03
Convenience OrientationPREMIUM1.03
ExtroversionTHRILL1.01
Career OrientationPOWER1

Worldwide distribution

Worldwide audience distribution share by country for Missouri Tigers
CountryShare
United States89.1%
Japan3.2%
China0.9%

See Missouri Tigers audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Missouri Tigers have in United States?

Missouri Tigers has an estimated audience of 569,115 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of Missouri Tigers fans?

41.1% of Missouri Tigers fans are female, 58.9% are male, with an average age of 39.3 years.

Which brands do Missouri Tigers fans like most?

Missouri Tigers fans show strongest brand affinity for Grace Slick (25.55×), Goop (13.63×), and Quiche (26.28×) over the country average.

Where do Missouri Tigers fans live in United States?

Missouri Tigers fans in United States are most concentrated in Missouri (reach 190,476), Texas (reach 26,495), and Florida (reach 19,094). These three regions account for the largest share of the active audience.

What other brands do Missouri Tigers fans also like?

Beyond Missouri Tigers itself, the audience over-indexes on Goop (13.63×), Quiche (26.28×), Governor of Michigan (13.93×), and Grinch (6.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Missouri Tigers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.