Missouri Tigers Audience in United States
A data profile of the people who buy, follow and care about Missouri Tigers in United States — modelled from more than twelve digital signal sources. Missouri Tigers has an estimated audience of 568,930 people in United States.
The average Missouri Tigers fan in United States is 39.3 years old, more male, and lives primarily in Missouri.
The audience is concentrated in Missouri, Texas, Florida.
Top brand affinities include Arkansas Razorbacks men's basketball, Gonzaga Bulldogs men's basketball, Virginia Cavaliers men's basketball, with strongest over-indexing on Arkansas Razorbacks men's basketball (68.34× the country average).
Demographically, the Missouri Tigers audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Missouri Tigers fan in United States is more male, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Arkansas Razorbacks men's basketball.
At a glance
The key figures that characterise the Missouri Tigers profile in United States.
Search interest · 12-month trend
Demographics of Missouri Tigers fans
41.1% are female, 58.9% are male, average age 39.3.
Gender split
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 39.3 |
| Estimated audience size | 568,930 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Missouri Tigers audience comes from United States.
| Country | Share |
|---|---|
| United States | 89.1% |
| Japan | 3.2% |
| China | 0.9% |
Geography
Where the Missouri Tigers audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Missouri | ~200K | 20.69× | |
| 02 | Kansas | ~20K | 3.40× | |
| 03 | Arkansas | ~8K | 1.61× | |
| 04 | Oklahoma | ~10K | 1.52× | |
| 05 | Nebraska | ~4K | 1.30× | |
| 06 | Iowa | ~6K | 1.28× | |
| 07 | Alabama | ~8K | 0.96× | |
| 08 | Mississippi | ~4K | 0.94× | |
| 09 | Illinois | ~20K | 0.89× | |
| 10 | Tennessee | ~10K | 0.89× | |
| 11 | Alaska | ~1K | 0.88× | |
| 12 | Vermont | <1K | 0.88× | |
| 13 | South Dakota | ~1K | 0.87× | |
| 14 | North Dakota | ~1K | 0.87× | |
| 15 | Montana | ~1K | 0.86× | |
| 16 | Kentucky | ~6K | 0.83× | |
| 17 | Delaware | ~1K | 0.83× | |
| 18 | New Hampshire | ~2K | 0.81× | |
| 19 | Rhode Island | ~1K | 0.81× | |
| 20 | Maine | ~2K | 0.80× | |
| 21 | West Virginia | ~2K | 0.79× | |
| 22 | Hawaii | ~2K | 0.78× | |
| 23 | Idaho | ~2K | 0.77× | |
| 24 | Colorado | ~7K | 0.76× | |
| 25 | New Mexico | ~2K | 0.75× | |
| 26 | Washington, District of Columbia | ~1K | 0.75× | |
| 27 | South Carolina | ~6K | 0.73× | |
| 28 | Louisiana | ~5K | 0.73× | |
| 29 | Georgia | ~10K | 0.71× | |
| 30 | Nevada | ~4K | 0.68× | |
| 31 | Utah | ~3K | 0.65× | |
| 32 | Connecticut | ~4K | 0.64× | |
| 33 | Wisconsin | ~5K | 0.60× | |
| 34 | Oregon | ~4K | 0.60× | |
| 35 | Indiana | ~6K | 0.59× | |
| 36 | North Carolina | ~10K | 0.57× | |
| 37 | Minnesota | ~5K | 0.57× | |
| 38 | Texas | ~30K | 0.56× | |
| 39 | Ohio | ~10K | 0.55× | |
| 40 | Arizona | ~6K | 0.53× | |
| 41 | Maryland | ~5K | 0.53× | |
| 42 | Florida | ~20K | 0.52× | |
| 43 | Virginia | ~7K | 0.51× | |
| 44 | Washington | ~6K | 0.50× | |
| 45 | Pennsylvania | ~9K | 0.49× | |
| 46 | Massachusetts | ~6K | 0.49× | |
| 47 | Michigan | ~7K | 0.48× | |
| 48 | New Jersey | ~7K | 0.46× | |
| 49 | New York | ~10K | 0.37× | |
| 50 | California | ~20K | 0.31× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Missouri Tigers audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arkansas Razorbacks men's basketball | Sports | 68.34× | ||
| 02 | Alabama Crimson Tide men's basketball | Sports | 63.13× | ||
| 03 | Gonzaga Bulldogs men's basketball | Sports | 35.02× | ||
| 04 | Iowa Hawkeyes men's basketball | Sports | 33.29× | ||
| 05 | Virginia Cavaliers men's basketball | Sports | 32.08× | ||
| 06 | st louis blues | Sports | 29.33× | ||
| 07 | NBA League Pass | Sports | 26.60× | ||
| 08 | Kansas Jayhawks men's basketball | Sports | 25.31× | ||
| 09 | NBA draft | Sports | 24.05× | ||
| 10 | Wisconsin Badgers men's basketball | Sports | 21.70× | ||
| 11 | Josh Gad | Movies & TV | 14.65× | ||
| 12 | St. Louis Cardinals | Sports | 9.92× | ||
| 13 | Tennessee Volunteers football | Sports | 7.29× | ||
| 14 | Arizona Cardinals | Sports | 6.42× | ||
| 15 | Kate Spade | Fashion & Accessoires | 6.35× | ||
| 16 | Fox Sports | Movies & TV | 6.07× | ||
| 17 | FedEx | Business & Career | 4.95× | ||
| 18 | Masters Tournament | Sports | 4.05× | ||
| 19 | Mortgage loans | Business & Career | 3.17× | ||
| 20 | Subway | Food & Beverages | 2.66× |
Personality of the Missouri Tigers audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.13× | |
| Patriotism | CONSERVATISM | 1.70× | |
| Family Orientation | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.72× | |
| Luxury Orientation | PREMIUM | 0.74× |
Frequently asked questions
How many fans does Missouri Tigers have in United States?
Missouri Tigers has an estimated audience of 568,930 people in United States, concentrated in Missouri and Texas.
What is the gender split and age of Missouri Tigers fans?
41.1% of Missouri Tigers fans are female, 58.9% are male, with an average age of 39.3 years.
Which brands do Missouri Tigers fans like most?
Missouri Tigers fans show strongest brand affinity for Arkansas Razorbacks men's basketball (68.34×), Gonzaga Bulldogs men's basketball (35.02×), and Virginia Cavaliers men's basketball (32.08×) over the country average.
Where do Missouri Tigers fans live in United States?
Missouri Tigers fans in United States are most concentrated in Missouri (reach ~200K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
What other brands do Missouri Tigers fans also like?
Beyond Missouri Tigers itself, the audience over-indexes on Gonzaga Bulldogs men's basketball (35.02×), Virginia Cavaliers men's basketball (32.08×), NBA League Pass (26.6×), and Alabama Crimson Tide men's basketball (63.13×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Missouri Tigers audiences in other countries
How to read this data
Audience size is the estimated number of people in United States who actively search for Missouri Tigers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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