Missouri Tigers football Audience in United States

Missouri Tigers football logo

Missouri Tigers football has an estimated audience of 1,386,219 people in United States. 26.3% are female, 73.7% are male, average age 42.1. Top regions: Missouri, Texas, Florida. Top brand affinities: Grinch, Governor of Michigan, Israel, John Stuart Mill, Vocal harmony.

The average Missouri Tigers football fan in United States is 42.1 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, Florida. Top brand affinities include Grinch, Governor of Michigan, Israel, with strongest over-indexing on Grinch (6.09× the country average). Demographically, the Missouri Tigers football audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: American football

Demographics of Missouri Tigers football fans

Demographic split for Missouri Tigers football audience in United States
MetricValue
Female26.3%
Male73.7%
Average age42.1
Estimated audience size1,386,219

Audience persona

The typical Missouri Tigers football fan in United States is more male, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Missouri Tigers football in United States
RegionReachAffinity
Missouri442,75919.81×
Texas70,5370.59×
Florida52,8020.56×
Alabama44,7142.31×
Illinois40,0260.87×
Georgia38,9590.91×
Tennessee37,1701.34×
South Carolina29,2311.4×
Kansas28,7162.63×
California27,5270.18×
Oklahoma27,1801.77×
Arkansas26,9432.36×
Ohio22,5820.53×
Iowa21,2511.86×
North Carolina18,9550.45×
Mississippi15,4751.35×
Colorado14,8340.68×
New York14,6710.19×
Louisiana14,4250.81×
Pennsylvania14,0430.3×
Michigan12,9990.36×
Virginia11,5860.34×
Indiana10,6730.42×
Arizona9,8440.35×
Kentucky9,8380.57×
Massachusetts9,1270.33×
Nebraska7,6861.11×
New Jersey7,2020.2×
Maryland6,0140.25×
Minnesota5,4680.28×
Nevada5,2730.39×
Washington5,1860.19×
Wisconsin4,9380.24×
Oregon3,2840.21×
Connecticut3,0950.22×
Utah2,7370.22×
Hawaii2,2980.39×
New Mexico2,1330.31×
West Virginia1,9210.3×
Idaho1,7860.26×
South Dakota1,6490.51×
Washington, District of Columbia1,4210.34×
New Hampshire1,4090.26×
Montana1,2820.33×
Rhode Island1,2350.28×
Delaware1,0030.26×
Maine9730.2×
Wyoming7560.37×
North Dakota7370.26×
Alaska6830.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Missouri Tigers football audience
BrandAffinityCategory
Grinch6.09×Movies & TV
Governor of Michigan11.12×Politics & Society
Israel3.15×Travel & Leisure
John Stuart Mill27.14×Politics & Society
Vocal harmony6.64×Music & Radio
Wok8.77×Food & Beverages
Goop7.15×Internet & Social Media
Alaska2.24×Travel & Leisure
Minnesota2.1×Travel & Leisure
La Jolla10.61×Travel & Leisure
Nebraska3.03×Travel & Leisure
Guitarist (magazine)9.85×Music & Radio
Historic site3.55×Arts & Culture
Google Home5.33×Technology & Electronics
Gift registry10.53×Kids & Family
Grace Slick6.94×Music & Radio
UK garage4.18×Music & Radio
Cherish (group)8.27×Music & Radio
Hipster7.28×Politics & Society
Jesse Plemons2.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Missouri Tigers football audience
TraitClusterScore
Career OrientationPOWER1.16
Community OrientationOPEN1.1
PatriotismCONSERVATISM1.06
Sports ActivityPOWER1.04
Early Adopter MentalityPOWER1.04
DIY MentalityTHRILL0.98

Worldwide distribution

Worldwide audience distribution share by country for Missouri Tigers football
CountryShare
United States87.3%
Japan5.8%
France1.4%

See Missouri Tigers football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Missouri Tigers football have in United States?

Missouri Tigers football has an estimated audience of 1,386,219 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of Missouri Tigers football fans?

26.3% of Missouri Tigers football fans are female, 73.7% are male, with an average age of 42.1 years.

Which brands do Missouri Tigers football fans like most?

Missouri Tigers football fans show strongest brand affinity for Grinch (6.09×), Governor of Michigan (11.12×), and Israel (3.15×) over the country average.

Where do Missouri Tigers football fans live in United States?

Missouri Tigers football fans in United States are most concentrated in Missouri (reach 442,759), Texas (reach 70,537), and Florida (reach 52,802). These three regions account for the largest share of the active audience.

What other brands do Missouri Tigers football fans also like?

Beyond Missouri Tigers football itself, the audience over-indexes on Governor of Michigan (11.12×), Israel (3.15×), John Stuart Mill (27.14×), and Vocal harmony (6.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Missouri Tigers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.