Rascasse Audience Intelligence

Missouri Tigers football Audience in United States

A data profile of the people who buy, follow and care about Missouri Tigers football in United States — modelled from more than twelve digital signal sources. Missouri Tigers football has an estimated audience of 1,382,899 people in United States.

#306among American football in United States#220among Event in United States#1714in Sports

The average Missouri Tigers football fan in United States is 42.1 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, Texas, Illinois.

Top brand affinities include Auburn Tigers football, Washington Huskies football, Florida Gators football, with strongest over-indexing on Auburn Tigers football (42.03× the country average).

Demographically, the Missouri Tigers football audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Missouri Tigers football fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Auburn Tigers football.

Category: Sports · Type: Event · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Missouri Tigers football profile in United States.

Audience size
1.4M
in United States
Gender
26.3%♀
73.7% male
Age
42.1
average years
Country rank
#18855
Event in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Missouri Tigers football fans

26.3% are female, 73.7% are male, average age 42.1.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for Missouri Tigers football audience in United States
MetricValue
Female26.3%
Male73.7%
Average age42.1
Estimated audience size1,382,899
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Missouri Tigers football audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3917%
40-4921%
50+30%
Fig. 04

Worldwide distribution

87.2%

of the worldwide Missouri Tigers football audience comes from United States.

Worldwide audience distribution share by country for Missouri Tigers football
CountryShare
United States87.2%
Japan5.8%
France1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Missouri Tigers football audience in United States is strongest.

Fig. 05

Top regions by affinity

Missouri Tigers football fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~500K24.39×
02Kansas~40K3.24×
03Alabama~40K1.81×
04Arkansas~20K1.60×
05Mississippi~10K1.23×
06Iowa~10K1.23×
07Oklahoma~20K1.17×
08Nebraska~8K1.17×
09Illinois~50K1.10×
10Tennessee~30K1.04×
11South Carolina~20K0.83×
12Georgia~30K0.69×
13Louisiana~10K0.63×
14Colorado~10K0.58×
15Kentucky~9K0.52×
16Pennsylvania~20K0.48×
17Florida~40K0.47×
18Texas~50K0.46×
19South Dakota~1K0.46×
20Indiana~10K0.43×
21Wyoming<1K0.42×
22North Carolina~20K0.40×
23Nevada~5K0.39×
24Montana~2K0.39×
25Ohio~20K0.38×
26Minnesota~8K0.38×
27Washington, District of Columbia~2K0.38×
28Delaware~1K0.38×
29Hawaii~2K0.37×
30North Dakota~1K0.37×
31Alaska~1K0.36×
32Arizona~9K0.34×
33West Virginia~2K0.33×
34Virginia~10K0.32×
35Wisconsin~7K0.32×
36New Mexico~2K0.30×
37Idaho~2K0.29×
38Rhode Island~1K0.28×
39Maine~1K0.27×
40Michigan~9K0.26×
41Utah~3K0.26×
42New Hampshire~1K0.26×
43Maryland~6K0.24×
44Massachusetts~6K0.21×
45Oregon~3K0.20×
46Connecticut~3K0.20×
47New York~10K0.19×
48New Jersey~7K0.19×
49Washington~5K0.19×
50California~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Missouri Tigers football, United States
0.15×1.00×24.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Missouri Tigers football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Missouri Tigers football audience
#·InterestCategoryAffinity×
01Washington Huskies footballSports79.29×
02Oregon Ducks footballSports43.51×
03Auburn Tigers footballSports42.03×
04Florida Gators footballSports41.01×
05Florida State Seminoles footballSports32.67×
06st louis bluesSports31.05×
07Penn State Nittany Lions footballSports30.21×
08Oklahoma Sooners footballSports26.82×
09USC Trojans footballSports26.64×
10Notre Dame Fighting Irish footballSports26.31×
11Arkansas Razorbacks footballSports24.24×
12Miami Hurricanes footballSports24.17×
13Clemson Tigers footballSports22.21×
14Alabama Crimson Tide footballSports18.73×
15LSU Tigers footballSports18.05×
16Ohio State Buckeyes footballSports17.73×
17Texas Longhorns footballSports13.47×
18Tennessee Volunteers footballSports12.32×
19Georgia Bulldogs footballSports12.21×
20St. Louis CardinalsSports10.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Missouri Tigers football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Missouri Tigers football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
Convenience OrientationPREMIUM1.93×
Career OrientationPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Missouri Tigers football audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Luxury OrientationPREMIUM0.68×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Missouri Tigers football have in United States?

Missouri Tigers football has an estimated audience of 1,382,899 people in United States, concentrated in Missouri and Texas.

02

What is the gender split and age of Missouri Tigers football fans?

26.3% of Missouri Tigers football fans are female, 73.7% are male, with an average age of 42.1 years.

03

Which brands do Missouri Tigers football fans like most?

Missouri Tigers football fans show strongest brand affinity for Auburn Tigers football (42.03×), Washington Huskies football (79.29×), and Florida Gators football (41.01×) over the country average.

04

Where do Missouri Tigers football fans live in United States?

Missouri Tigers football fans in United States are most concentrated in Missouri (reach ~500K), Texas (reach ~50K), and Illinois (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Missouri Tigers football fans also like?

Beyond Missouri Tigers football itself, the audience over-indexes on Washington Huskies football (79.29×), Florida Gators football (41.01×), Florida State Seminoles football (32.67×), and Oregon Ducks football (43.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Missouri Tigers football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Missouri Tigers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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