Novoline Audience in Germany
Novoline has an estimated audience of 672,169 people in Germany. 30.5% are female, 69.5% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Rheinland-Pfalz. Top brand affinities: Carrie (novel), Pro-Ject, Noodle (Gorillaz), Pillow, Jaguar F-Pace.
The average Novoline fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Rheinland-Pfalz. Top brand affinities include Carrie (novel), Pro-Ject, Noodle (Gorillaz), with strongest over-indexing on Carrie (novel) (20× the country average). Demographically, the Novoline audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Casino
Demographics of Novoline fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 39.1 |
| Estimated audience size | 672,169 |
Audience persona
The typical Novoline fan in Germany is more male, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Carrie (novel).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,726 | 1.09× |
| Baden-Württemberg | 82,058 | 0.89× |
| Rheinland-Pfalz | 80,834 | 2.4× |
| Bayern | 72,850 | 0.67× |
| Niedersachsen | 53,155 | 0.81× |
| Hessen | 47,899 | 0.94× |
| Sachsen | 25,679 | 0.78× |
| Berlin | 22,418 | 0.75× |
| Saarland | 19,599 | 2.37× |
| Sachsen-Anhalt | 17,511 | 1.01× |
| Schleswig-Holstein | 17,331 | 0.72× |
| Brandenburg | 15,138 | 0.73× |
| Thüringen | 13,789 | 0.81× |
| Hamburg | 12,272 | 0.81× |
| Mecklenburg-Vorpommern | 5,577 | 0.43× |
| Bremen | 4,553 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrie (novel) | 20× | Literature |
| Pro-Ject | 9.6× | Music & Radio |
| Noodle (Gorillaz) | 4.29× | Music & Radio |
| Pillow | 1.75× | Home & Garden |
| Jaguar F-Pace | 5.39× | Cars & Mobility |
| Snow White (Fables) | 1.79× | Literature |
| Video izle | 2.64× | |
| Home Delivery | 2.16× | Food & Beverages |
| Subconscious | 11.27× | Health |
| Harriet Tubman | 4.14× | Politics & Society |
| Buddy – The Buddy Holly Story | 2.9× | Music & Radio |
| Scorpio (comics) | 6.42× | Literature |
| Farinata | 7.42× | Food & Beverages |
| Experiential gifts | 3.29× | Shopping |
| Building insulation | 2.24× | Home & Garden |
| Headhunters (film) | 2.25× | Movies & TV |
| Hepsiburada | 3.31× | Shopping |
| Hidden Objects Games | 17.35× | Games |
| Hausen, Birkenfeld | 8.28× | Travel & Leisure |
| Tom Clancy's Ghost Recon (video game) | 5.83× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.24 |
| Career Orientation | POWER | 1.17 |
| Price Sensitivity | PREMIUM | 1.08 |
| Need for Security | CONSERVATISM | 1.06 |
| Risk Appetite | THRILL | 1.01 |
| Patriotism | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.2% |
| Mexico | 0.9% |
| Switzerland | 0.8% |
See Novoline audiences in other countries
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Frequently asked questions
How many fans does Novoline have in Germany?
Novoline has an estimated audience of 672,169 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Novoline fans?
30.5% of Novoline fans are female, 69.5% are male, with an average age of 39.1 years.
Which brands do Novoline fans like most?
Novoline fans show strongest brand affinity for Carrie (novel) (20×), Pro-Ject (9.6×), and Noodle (Gorillaz) (4.29×) over the country average.
Where do Novoline fans live in Germany?
Novoline fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,726), Baden-Württemberg (reach 82,058), and Rheinland-Pfalz (reach 80,834). These three regions account for the largest share of the active audience.
What other brands do Novoline fans also like?
Beyond Novoline itself, the audience over-indexes on Pro-Ject (9.6×), Noodle (Gorillaz) (4.29×), Pillow (1.75×), and Jaguar F-Pace (5.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Novoline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.