Rascasse Audience Intelligence

Astrological sign Audience in Germany

A data profile of the people who buy, follow and care about Astrological sign in Germany — modelled from more than twelve digital signal sources. Astrological sign has an estimated audience of 607,918 people in Germany.

#4198among Topic in Germany#293in Health

The average Astrological sign fan in Germany is 35.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Horoscope, Crystal healing, Millie Bobby Brown, with strongest over-indexing on Horoscope (20.88× the country average).

Demographically, the Astrological sign audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Astrological sign fan in Germany is more female, around 35.0 years old, with strong Mindfulness tendencies and a notable affinity for Horoscope.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Astrological sign profile in Germany.

Audience size
608K
in Germany
Gender
82.8%♀
17.2% male
Age
35.0
average years
Country rank
#9992
Topic in Germany
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Astrological sign fans

82.8% are female, 17.2% are male, average age 35.0.

Fig. 02

Gender split

82.8%
Female
17.2%
Male
Demographic split for Astrological sign audience in Germany
MetricValue
Female82.8%
Male17.2%
Average age35.0
Estimated audience size607,918
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Astrological sign audience in Germany
Age bracketShare%
16-1932%
20-2918%
30-3918%
40-4920%
50+11%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Astrological sign audience comes from Germany.

Worldwide audience distribution share by country for Astrological sign
CountryShare
United States30.8%
Japan4.9%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Astrological sign audience in Germany is strongest.

Fig. 05

Top regions by affinity

Astrological sign fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K2.13×
02Hessen~70K1.58×
03Rheinland-Pfalz~40K1.37×
04Bremen~7K1.26×
05Bayern~100K1.15×
06Hamburg~10K1.08×
07Sachsen-Anhalt~20K0.99×
08Baden-Württemberg~80K0.91×
09Saarland~7K0.87×
10Niedersachsen~50K0.83×
11Thüringen~10K0.81×
12Nordrhein-Westfalen~100K0.79×
13Brandenburg~10K0.79×
14Mecklenburg-Vorpommern~9K0.79×
15Sachsen~20K0.77×
16Schleswig-Holstein~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Astrological sign, Germany
0.70×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Astrological sign audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Astrological sign audience
#·InterestCategoryAffinity×
01Nose piercingFashion & Accessoires25.97×
02MargaritaFood & Beverages22.41×
03HoroscopeHealth20.88×
04Crystal healingHealth14.03×
05ClairvoyancePolitics & Society12.46×
06General practitionerHealth8.09×
07TarotHealth7.85×
08Millie Bobby BrownMovies & TV5.82×
09Dua LipaMusic & Radio5.75×
10Lip glossBeauty & Wellness5.24×
11Harry StylesMusic & Radio4.95×
12Charlotte TilburyBeauty & Wellness4.46×
13Taylor SwiftMusic & Radio3.70×
14SupermanMovies & TV2.82×
15Self-awarenessHealth2.57×
16RedditInternet & Social Media2.07×
17Harry PotterMovies & TV1.83×
18Do it yourself (DIY)Home & Garden1.67×
19TikTokInternet & Social Media1.56×
20TagesschauMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Astrological sign audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Astrological sign audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.31×
SpiritualityBALANCE1.57×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Astrological sign audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Sports ActivityPOWER0.96×
Need for SecurityCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Astrological sign have in Germany?

Astrological sign has an estimated audience of 607,918 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Astrological sign fans?

82.8% of Astrological sign fans are female, 17.2% are male, with an average age of 35.0 years.

03

Which brands do Astrological sign fans like most?

Astrological sign fans show strongest brand affinity for Horoscope (20.88×), Crystal healing (14.03×), and Millie Bobby Brown (5.82×) over the country average.

04

Where do Astrological sign fans live in Germany?

Astrological sign fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Astrological sign fans also like?

Beyond Astrological sign itself, the audience over-indexes on Crystal healing (14.03×), Millie Bobby Brown (5.82×), Harry Potter (1.83×), and Lip gloss (5.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Astrological sign audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Astrological sign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →