Astrological sign Audience in Germany
Astrological sign has an estimated audience of 607,918 people in Germany. 82.8% are female, 17.2% are male, average age 35.0. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Rossmann, Unique Gifts, Combat sport, Commercial mortgage, Bank account.
The average Astrological sign fan in Germany is 35.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Rossmann, Unique Gifts, Combat sport, with strongest over-indexing on Rossmann (1.98× the country average). Demographically, the Astrological sign audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Astrological sign fans
| Metric | Value |
|---|---|
| Female | 82.8% |
| Male | 17.2% |
| Average age | 35.0 |
| Estimated audience size | 607,918 |
Audience persona
The typical Astrological sign fan in Germany is more female, around 35.0 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 115,418 | 1.18× |
| Nordrhein-Westfalen | 103,690 | 0.78× |
| Hessen | 76,617 | 1.65× |
| Baden-Württemberg | 72,344 | 0.87× |
| Berlin | 60,990 | 2.24× |
| Niedersachsen | 48,792 | 0.83× |
| Rheinland-Pfalz | 44,067 | 1.45× |
| Sachsen | 20,025 | 0.67× |
| Sachsen-Anhalt | 15,857 | 1.01× |
| Hamburg | 14,948 | 1.09× |
| Brandenburg | 11,997 | 0.64× |
| Thüringen | 9,441 | 0.61× |
| Schleswig-Holstein | 8,927 | 0.41× |
| Bremen | 7,960 | 1.53× |
| Mecklenburg-Vorpommern | 4,933 | 0.43× |
| Saarland | 4,621 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.98× | Shopping |
| Unique Gifts | 2.42× | Shopping |
| Combat sport | 1.66× | Sports |
| Commercial mortgage | 1.95× | Business & Career |
| Bank account | 1.83× | Business & Career |
| Mie goreng | 2.86× | Food & Beverages |
| Samanyolu Haber | 2.11× | Movies & TV |
| Cachorro | 1.64× | Pets & Animals |
| Paul Dano | 2.14× | Movies & TV |
| Gov.uk | 2.54× | Politics & Society |
| South Asian cuisine | 2.99× | Food & Beverages |
| World Extreme Cagefighting | 3.52× | Sports |
| Gewandhaus | 7.22× | Arts & Culture |
| Viator | 2.45× | Travel & Leisure |
| Fatteh | 4.08× | Food & Beverages |
| Rancidification | 5.66× | Business & Career |
| Catania | 3.23× | Travel & Leisure |
| Boogie-woogie (dance) | 2.57× | Music & Radio |
| Leprechaun | 2.93× | Literature |
| Japanese domestic market | 1.65× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.92 |
| Sustainability | BALANCE | 1.6 |
| Pet Ownership | JOY | 1.52 |
| Indulgence | JOY | 1.5 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Japan | 4.9% |
| Brazil | 3.6% |
See Astrological sign audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Astrological sign have in Germany?
Astrological sign has an estimated audience of 607,918 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Astrological sign fans?
82.8% of Astrological sign fans are female, 17.2% are male, with an average age of 35.0 years.
Which brands do Astrological sign fans like most?
Astrological sign fans show strongest brand affinity for Rossmann (1.98×), Unique Gifts (2.42×), and Combat sport (1.66×) over the country average.
Where do Astrological sign fans live in Germany?
Astrological sign fans in Germany are most concentrated in Bayern (reach 115,418), Nordrhein-Westfalen (reach 103,690), and Hessen (reach 76,617). These three regions account for the largest share of the active audience.
What other brands do Astrological sign fans also like?
Beyond Astrological sign itself, the audience over-indexes on Unique Gifts (2.42×), Combat sport (1.66×), Commercial mortgage (1.95×), and Bank account (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Astrological sign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.