Astrological sign Audience in United States

Astrological sign has an estimated audience of 11,130,781 people in United States. 73.9% are female, 26.1% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Dollar General, Real property, Dollar Tree, Powerball, Singer-songwriter.

The average Astrological sign fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dollar General, Real property, Dollar Tree, with strongest over-indexing on Dollar General (1.82× the country average). Demographically, the Astrological sign audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Astrological sign fans

Demographic split for Astrological sign audience in United States
MetricValue
Female73.9%
Male26.1%
Average age33.6
Estimated audience size11,130,781

Audience persona

The typical Astrological sign fan in United States is more female, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Astrological sign in United States
RegionReachAffinity
California953,7090.78×
Texas824,1150.86×
Florida721,1460.96×
New York581,8270.94×
Ohio413,6151.21×
Pennsylvania411,5781.1×
Illinois394,8961.06×
Georgia359,4361.05×
Michigan359,4111.23×
North Carolina351,4391.05×
New Jersey267,2000.94×
Arizona264,6531.16×
Tennessee247,3631.11×
Virginia234,5080.86×
Indiana233,6261.15×
Missouri208,4001.16×
Washington205,2730.92×
Colorado184,7571.05×
South Carolina179,7241.07×
Maryland179,6630.94×
Massachusetts176,9630.81×
Wisconsin174,9541.04×
Alabama174,2561.12×
Kentucky159,5151.14×
Louisiana152,8421.06×
Minnesota144,6560.91×
Oklahoma144,0561.17×
Oregon127,7251×
Arkansas116,8611.27×
Nevada116,6781.08×
Mississippi102,1891.11×
Connecticut100,4000.9×
Utah88,0960.88×
Iowa87,7830.96×
Kansas82,1610.94×
New Mexico67,6101.21×
West Virginia59,2171.14×
Idaho56,8901.02×
Nebraska51,2270.92×
New Hampshire45,5551.04×
Hawaii42,0070.88×
Maine39,4390.99×
Montana33,0031.07×
Rhode Island29,6220.84×
Delaware26,8520.87×
Washington, District of Columbia21,4250.64×
Alaska21,1720.89×
South Dakota20,4710.8×
Wyoming17,9641.09×
Vermont17,1070.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Astrological sign audience
BrandAffinityCategory
Dollar General1.82×Shopping
Real property2.12×Home & Garden
Dollar Tree1.59×Shopping
Powerball1.65×Games
Singer-songwriter1.55×Music & Radio
Livemusic2.03×Music & Radio
Skin care1.66×Beauty & Wellness
Tarot3.33×Health
J. C. Penney1.81×Shopping
Streetwear1.84×Fashion & Accessoires
Wedding dress2.44×Fashion & Accessoires
Taylor Swift1.56×Music & Radio
Eyelash extensions2.34×Beauty & Wellness
Lace wig1.89×Beauty & Wellness
Art exhibition2.28×Arts & Culture
Self-awareness1.98×Health
Five Below1.77×Shopping
Lingerie1.74×Fashion & Accessoires
Hair care1.52×Beauty & Wellness
Contemporary art1.78×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Astrological sign audience
TraitClusterScore
MindfulnessBALANCE2.6
ExtroversionTHRILL1.46
LGBTQ+ IdentityOPEN1.05
SustainabilityBALANCE1.04
Urban LifestyleOPEN1.03
Early Adopter MentalityPOWER0.99

Worldwide distribution

Worldwide audience distribution share by country for Astrological sign
CountryShare
United States30.8%
Japan4.9%
Brazil3.6%

See Astrological sign audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Astrological sign have in United States?

Astrological sign has an estimated audience of 11,130,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Astrological sign fans?

73.9% of Astrological sign fans are female, 26.1% are male, with an average age of 33.6 years.

Which brands do Astrological sign fans like most?

Astrological sign fans show strongest brand affinity for Dollar General (1.82×), Real property (2.12×), and Dollar Tree (1.59×) over the country average.

Where do Astrological sign fans live in United States?

Astrological sign fans in United States are most concentrated in California (reach 953,709), Texas (reach 824,115), and Florida (reach 721,146). These three regions account for the largest share of the active audience.

What other brands do Astrological sign fans also like?

Beyond Astrological sign itself, the audience over-indexes on Real property (2.12×), Dollar Tree (1.59×), Powerball (1.65×), and Singer-songwriter (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Astrological sign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.