Rascasse Audience Intelligence

Astrological sign Audience in United States

A data profile of the people who buy, follow and care about Astrological sign in United States — modelled from more than twelve digital signal sources. Astrological sign has an estimated audience of 11,130,781 people in United States.

#2096among Topic in United States#135in Health

The average Astrological sign fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Skin care, Tarot, with strongest over-indexing on Britney Spears (2.12× the country average).

Demographically, the Astrological sign audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Astrological sign fan in United States is more female, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Britney Spears.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Astrological sign profile in United States.

Audience size
11.1M
in United States
Gender
73.9%♀
26.1% male
Age
33.6
average years
Country rank
#3222
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Astrological sign fans

73.9% are female, 26.1% are male, average age 33.6.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Astrological sign audience in United States
MetricValue
Female73.9%
Male26.1%
Average age33.6
Estimated audience size11,130,781
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Astrological sign audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3917%
40-4916%
50+10%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Astrological sign audience comes from United States.

Worldwide audience distribution share by country for Astrological sign
CountryShare
United States30.8%
Japan4.9%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Astrological sign audience in United States is strongest.

Fig. 05

Top regions by affinity

Astrological sign fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~100K1.23×
02New Mexico~70K1.23×
03Michigan~300K1.18×
04West Virginia~60K1.18×
05Montana~40K1.16×
06Ohio~400K1.14×
07Arizona~300K1.14×
08Oklahoma~100K1.14×
09Missouri~200K1.12×
10Kentucky~200K1.11×
11Mississippi~100K1.10×
12Indiana~200K1.09×
13Alabama~200K1.08×
14Colorado~200K1.07×
15Idaho~60K1.07×
16New Hampshire~50K1.07×
17Tennessee~200K1.06×
18Oregon~100K1.06×
19Pennsylvania~400K1.05×
20Nevada~100K1.05×
21Maine~40K1.05×
22Wisconsin~200K1.04×
23Louisiana~100K1.03×
24South Carolina~200K1.02×
25Alaska~20K1.01×
26Illinois~400K1.00×
27North Carolina~300K0.99×
28Georgia~300K0.98×
29Vermont~20K0.98×
30Iowa~90K0.97×
31Washington~200K0.96×
32Utah~100K0.96×
33Kansas~80K0.96×
34Nebraska~50K0.96×
35Hawaii~50K0.95×
36Minnesota~100K0.94×
37Maryland~200K0.92×
38South Dakota~20K0.92×
39Florida~700K0.91×
40Connecticut~100K0.90×
41New Jersey~300K0.89×
42Delaware~30K0.89×
43New York~500K0.88×
44Rhode Island~30K0.88×
45North Dakota~20K0.85×
46Virginia~200K0.84×
47Texas~800K0.82×
48Massachusetts~200K0.81×
49California~1M0.79×
50Washington, District of Columbia~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Astrological sign, United States
0.69×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Astrological sign audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Astrological sign audience
#·InterestCategoryAffinity×
01TarotHealth3.55×
02Eyelash extensionsBeauty & Wellness2.36×
03Britney SpearsMusic & Radio2.12×
04Art exhibitionArts & Culture2.05×
05MindfulnessHealth1.99×
06True crimeMovies & TV1.98×
07Natural skin careBeauty & Wellness1.93×
08Internet celebrityInternet & Social Media1.92×
09Alternative medicineBusiness & Career1.72×
10Skin careBeauty & Wellness1.68×
11Real propertyHome & Garden1.68×
12Subscription business modelShopping1.66×
13GeneticsKids & Family1.61×
14Fine artBusiness & Career1.60×
15Taylor SwiftMusic & Radio1.56×
16StreetwearFashion & Accessoires1.56×
17MuseumArts & Culture1.56×
18TicketmasterTravel & Leisure1.53×
19Hair careBeauty & Wellness1.52×
20Self-loveHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Astrological sign audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Astrological sign audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.92×
ExtroversionTHRILL1.82×
SpiritualityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Astrological sign audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.87×
Pet OwnershipJOY0.90×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Astrological sign have in United States?

Astrological sign has an estimated audience of 11,130,781 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Astrological sign fans?

73.9% of Astrological sign fans are female, 26.1% are male, with an average age of 33.6 years.

03

Which brands do Astrological sign fans like most?

Astrological sign fans show strongest brand affinity for Britney Spears (2.12×), Skin care (1.68×), and Tarot (3.55×) over the country average.

04

Where do Astrological sign fans live in United States?

Astrological sign fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Astrological sign fans also like?

Beyond Astrological sign itself, the audience over-indexes on Skin care (1.68×), Tarot (3.55×), Taylor Swift (1.56×), and Eyelash extensions (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Astrological sign audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Astrological sign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →