Astrological sign Audience in United States

Astrological sign logo

Astrological sign has an estimated audience of 11,130,781 people in United States. 73.9% are female, 26.1% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Tierra Cali, Temple Grandin, Buying a House, Certified diabetes educator.

The average Astrological sign fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Tierra Cali, Temple Grandin, with strongest over-indexing on Combat sport (1.91× the country average). Demographically, the Astrological sign audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Astrological sign fans

Demographic split for Astrological sign audience in United States
MetricValue
Female73.9%
Male26.1%
Average age33.6
Estimated audience size11,130,781

Audience persona

The typical Astrological sign fan in United States is more female, around 33.6 years old, with strong Mindfulness tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Astrological sign in United States
RegionReachAffinity
California953,7090.78×
Texas824,1150.86×
Florida721,1460.96×
New York581,8270.94×
Ohio413,6151.21×
Pennsylvania411,5781.1×
Illinois394,8961.06×
Georgia359,4361.05×
Michigan359,4111.23×
North Carolina351,4391.05×
New Jersey267,2000.94×
Arizona264,6531.16×
Tennessee247,3631.11×
Virginia234,5080.86×
Indiana233,6261.15×
Missouri208,4001.16×
Washington205,2730.92×
Colorado184,7571.05×
South Carolina179,7241.07×
Maryland179,6630.94×
Massachusetts176,9630.81×
Wisconsin174,9541.04×
Alabama174,2561.12×
Kentucky159,5151.14×
Louisiana152,8421.06×
Minnesota144,6560.91×
Oklahoma144,0561.17×
Oregon127,7251×
Arkansas116,8611.27×
Nevada116,6781.08×
Mississippi102,1891.11×
Connecticut100,4000.9×
Utah88,0960.88×
Iowa87,7830.96×
Kansas82,1610.94×
New Mexico67,6101.21×
West Virginia59,2171.14×
Idaho56,8901.02×
Nebraska51,2270.92×
New Hampshire45,5551.04×
Hawaii42,0070.88×
Maine39,4390.99×
Montana33,0031.07×
Rhode Island29,6220.84×
Delaware26,8520.87×
Washington, District of Columbia21,4250.64×
Alaska21,1720.89×
South Dakota20,4710.8×
Wyoming17,9641.09×
Vermont17,1070.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Astrological sign audience
BrandAffinityCategory
Combat sport1.91×Sports
Tierra Cali3.26×Travel & Leisure
Temple Grandin2.34×Literature
Buying a House1.85×Home & Garden
Certified diabetes educator3.26×Business & Career
Tierra caliente1.73×Travel & Leisure
Sub Zero (Official)2.02×Literature
Ural Mountains2.56×Travel & Leisure
E-box2.22×Health
Software widget2.51×Technology & Electronics
Overtone1.58×Beauty & Wellness
Hattiesburg, Mississippi1.59×Travel & Leisure
Lion of Judah2.34×
Empire Records1.64×Movies & TV
E-box1.94×Health
Bugatti Chiron1.51×Cars & Mobility
New York Harbor1.81×Travel & Leisure
Divergent series1.67×Movies & TV
Fernando Valenzuela1.54×Sports
JC Whitney2.12×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Astrological sign audience
TraitClusterScore
MindfulnessBALANCE2.6
ExtroversionTHRILL1.46
LGBTQ+ IdentityOPEN1.05
SustainabilityBALANCE1.04
Urban LifestyleOPEN1.03
Early Adopter MentalityPOWER0.99

Worldwide distribution

Worldwide audience distribution share by country for Astrological sign
CountryShare
United States30.8%
Japan4.9%
Brazil3.6%

See Astrological sign audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Astrological sign have in United States?

Astrological sign has an estimated audience of 11,130,781 people in United States, concentrated in California and Texas.

What is the gender split and age of Astrological sign fans?

73.9% of Astrological sign fans are female, 26.1% are male, with an average age of 33.6 years.

Which brands do Astrological sign fans like most?

Astrological sign fans show strongest brand affinity for Combat sport (1.91×), Tierra Cali (3.26×), and Temple Grandin (2.34×) over the country average.

Where do Astrological sign fans live in United States?

Astrological sign fans in United States are most concentrated in California (reach 953,709), Texas (reach 824,115), and Florida (reach 721,146). These three regions account for the largest share of the active audience.

What other brands do Astrological sign fans also like?

Beyond Astrological sign itself, the audience over-indexes on Tierra Cali (3.26×), Temple Grandin (2.34×), Buying a House (1.85×), and Certified diabetes educator (3.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Astrological sign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.