Kinder Audience in United States

Kinder logo

Kinder has an estimated audience of 851,417 people in United States. 80.0% are female, 20.0% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Clinton, Iowa, Emperor Entertainment Group, Jonathan Livingston Seagull, Ichiro Suzuki, Elsword.

The average Kinder fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Clinton, Iowa, Emperor Entertainment Group, Jonathan Livingston Seagull, with strongest over-indexing on Clinton, Iowa (585.11× the country average). Demographically, the Kinder audience skews more female with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Kinder fans

Demographic split for Kinder audience in United States
MetricValue
Female80.0%
Male20.0%
Average age31.8
Estimated audience size851,417

Audience persona

The typical Kinder fan in United States is more female, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Clinton, Iowa.

Top regions in United States

Top regions ranked by reach for Kinder in United States
RegionReachAffinity
California194,4192.08×
Texas68,2580.93×
Florida59,4921.03×
New York48,6911.02×
Pennsylvania30,8341.08×
Illinois28,2341×
Ohio27,9361.07×
North Carolina27,2751.06×
Louisiana25,5002.32×
Georgia25,4330.97×
Washington25,3431.48×
Michigan23,8861.07×
Virginia21,6401.04×
New Jersey21,0140.97×
Massachusetts17,7981.06×
Tennessee16,9500.99×
Indiana14,7500.95×
Missouri14,1681.03×
South Carolina13,3811.04×
Wisconsin13,1101.02×
Colorado13,0600.97×
Minnesota12,7211.04×
Maryland12,3900.85×
Arizona11,0810.64×
Connecticut10,8601.27×
Kentucky9,9060.93×
Oregon9,5240.98×
Alabama8,3940.71×
Oklahoma7,8420.83×
Iowa7,3861.05×
Utah7,2420.95×
Arkansas7,2001.03×
Kansas6,9841.04×
Mississippi6,6000.94×
Nevada6,4260.78×
Nebraska4,3311.01×
Idaho4,0970.96×
West Virginia3,2950.83×
New Hampshire3,0860.92×
Maine3,0260.99×
New Mexico2,9180.68×
Hawaii2,7210.74×
Rhode Island2,3990.89×
Montana2,2300.94×
Washington, District of Columbia2,1800.85×
Delaware1,9910.85×
South Dakota1,7290.88×
North Dakota1,6580.95×
Vermont1,4730.99×
Wyoming9970.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kinder audience
BrandAffinityCategory
Clinton, Iowa585.11×Travel & Leisure
Emperor Entertainment Group20×Business & Career
Jonathan Livingston Seagull35.29×Literature
Ichiro Suzuki15.5×Sports
Elsword22.94×Games
UK garage7.24×Music & Radio
Whataburger2.13×Food & Beverages
Home equity1.64×Home & Garden
Saving2.37×Business & Career
Hexbug17.63×Kids & Family
JDSU2.04×Business & Career
Kendra Scott1.94×Fashion & Accessoires
Pro-Ject2.4×Music & Radio
The California Endowment20×Politics & Society
Keeper (password manager)3.21×Technology & Electronics
Picnic3.29×Kids & Family
ABC15 Arizona13.24×Movies & TV
Home staging2.28×Home & Garden
Fairy godmother3.22×Literature
Corona (band)2.4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kinder audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Price SensitivityPREMIUM1.45
Family OrientationCONSERVATISM1.42
Convenience OrientationPREMIUM1.35
CreativityOPEN1.21
Quality AwarenessPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Kinder
CountryShare
Germany15.7%
Italy11.9%
United States11.0%

See Kinder audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Kinder have in United States?

Kinder has an estimated audience of 851,417 people in United States, concentrated in California and Texas.

What is the gender split and age of Kinder fans?

80.0% of Kinder fans are female, 20.0% are male, with an average age of 31.8 years.

Which brands do Kinder fans like most?

Kinder fans show strongest brand affinity for Clinton, Iowa (585.11×), Emperor Entertainment Group (20×), and Jonathan Livingston Seagull (35.29×) over the country average.

Where do Kinder fans live in United States?

Kinder fans in United States are most concentrated in California (reach 194,419), Texas (reach 68,258), and Florida (reach 59,492). These three regions account for the largest share of the active audience.

What other brands do Kinder fans also like?

Beyond Kinder itself, the audience over-indexes on Emperor Entertainment Group (20×), Jonathan Livingston Seagull (35.29×), Ichiro Suzuki (15.5×), and Elsword (22.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kinder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.