Rascasse Audience Intelligence

Decorative concrete Audience in United States

A data profile of the people who buy, follow and care about Decorative concrete in United States — modelled from more than twelve digital signal sources. Decorative concrete has an estimated audience of 1,607,238 people in United States.

#7045among Topic in United States#905in Home & Garden

The average Decorative concrete fan in United States is 44.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Stamped concrete, Mortgage loans, Concrete mixer, with strongest over-indexing on Stamped concrete (37.45× the country average).

Demographically, the Decorative concrete audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Decorative concrete fan in United States is more male, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Stamped concrete.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Decorative concrete profile in United States.

Audience size
1.6M
in United States
Gender
38.5%♀
61.5% male
Age
44.2
average years
Country rank
#16846
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Decorative concrete fans

38.5% are female, 61.5% are male, average age 44.2.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Decorative concrete audience in United States
MetricValue
Female38.5%
Male61.5%
Average age44.2
Estimated audience size1,607,238
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Decorative concrete audience in United States
Age bracketShare%
16-199%
20-2915%
30-3922%
40-4925%
50+29%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Decorative concrete audience comes from United States.

Worldwide audience distribution share by country for Decorative concrete
CountryShare
United States33.6%
Poland7.9%
Romania6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Decorative concrete audience in United States is strongest.

Fig. 05

Top regions by affinity

Decorative concrete fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~40K1.58×
02Kansas~20K1.53×
03Florida~200K1.46×
04Missouri~40K1.43×
05Texas~200K1.37×
06Ohio~70K1.37×
07Oregon~20K1.35×
08Indiana~40K1.33×
09Utah~20K1.28×
10Tennessee~40K1.23×
11Nevada~20K1.23×
12Georgia~60K1.21×
13Alabama~30K1.19×
14Kentucky~20K1.19×
15Iowa~20K1.18×
16Michigan~50K1.12×
17Arkansas~10K1.11×
18Louisiana~20K1.08×
19Maine~6K1.08×
20Oklahoma~20K1.02×
21South Dakota~4K1.02×
22South Carolina~20K1.01×
23Vermont~3K1.01×
24Washington~30K1.00×
25North Dakota~3K1.00×
26Nebraska~8K0.99×
27Montana~4K0.99×
28Alaska~3K0.99×
29Idaho~8K0.98×
30Wisconsin~20K0.97×
31West Virginia~7K0.96×
32California~200K0.95×
33Delaware~4K0.93×
34Mississippi~10K0.91×
35New Hampshire~6K0.91×
36Hawaii~6K0.90×
37Rhode Island~5K0.90×
38Illinois~50K0.89×
39New Mexico~7K0.88×
40North Carolina~40K0.86×
41Washington, District of Columbia~4K0.86×
42Pennsylvania~40K0.83×
43Minnesota~20K0.81×
44Arizona~30K0.79×
45Connecticut~10K0.79×
46New Jersey~30K0.77×
47Virginia~30K0.75×
48Maryland~20K0.73×
49New York~60K0.67×
50Massachusetts~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Decorative concrete, United States
0.65×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Decorative concrete audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Decorative concrete audience
#·InterestCategoryAffinity×
01Stamped concreteHome & Garden37.45×
02Concrete mixerHome & Garden33.59×
03Single-family detached homeHome & Garden7.15×
04BuickCars & Mobility6.63×
05Home automationTechnology & Electronics6.53×
06Weather forecastingHome & Garden5.09×
07Renewable energyBusiness & Career4.90×
08Sustainable energyHome & Garden4.84×
09Solar energyHome & Garden4.74×
10Mortgage loansBusiness & Career4.70×
11First class travelTravel & Leisure4.43×
12FedExBusiness & Career3.92×
13Vehicle insuranceCars & Mobility3.10×
14Discount storesShopping2.84×
15RenovationHome & Garden2.60×
16Shopping mallsShopping2.51×
17FurnitureHome & Garden2.36×
18PinterestInternet & Social Media2.22×
19AirbnbTravel & Leisure2.18×
20BarbecueFood & Beverages2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Decorative concrete audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Decorative concrete audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.62×
Convenience OrientationPREMIUM2.53×
DIY MentalityTHRILL1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Decorative concrete audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
MindfulnessBALANCE0.79×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Decorative concrete have in United States?

Decorative concrete has an estimated audience of 1,607,238 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Decorative concrete fans?

38.5% of Decorative concrete fans are female, 61.5% are male, with an average age of 44.2 years.

03

Which brands do Decorative concrete fans like most?

Decorative concrete fans show strongest brand affinity for Stamped concrete (37.45×), Mortgage loans (4.7×), and Concrete mixer (33.59×) over the country average.

04

Where do Decorative concrete fans live in United States?

Decorative concrete fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Decorative concrete fans also like?

Beyond Decorative concrete itself, the audience over-indexes on Mortgage loans (4.7×), Concrete mixer (33.59×), Solar energy (4.74×), and Home automation (6.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Decorative concrete audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Decorative concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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