Decorative concrete Audience in United States

Demographics of Decorative concrete fans

Audience persona

The typical Decorative concrete fan in United States is more male, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Stamped concrete.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Decorative concrete audiences in other countries

• Decorative concrete — Germany
• Decorative concrete — United Kingdom
• Decorative concrete — France
• Decorative concrete — Italy
• Decorative concrete — Spain
• Decorative concrete — Brazil
• Decorative concrete — Japan
• Decorative concrete — South Korea
• Decorative concrete — India

More Home & Garden audiences in United States

• Food and drink (182,612,063)
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• Shopping and fashion (177,150,005)
• Sports and outdoors (173,827,889)
• Sports (173,190,295)

Frequently asked questions

How many fans does Decorative concrete have in United States?

Decorative concrete has an estimated audience of 1,607,238 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Decorative concrete fans?

38.5% of Decorative concrete fans are female, 61.5% are male, with an average age of 44.2 years.

Which brands do Decorative concrete fans like most?

Decorative concrete fans show strongest brand affinity for Stamped concrete (47.06×), Concrete mixer (43.91×), and Planet Fitness (3.36×) over the country average.

Where do Decorative concrete fans live in United States?

Decorative concrete fans in United States are most concentrated in Texas (reach 226,113), Florida (reach 184,192), and California (reach 164,043). These three regions account for the largest share of the active audience.

What other brands do Decorative concrete fans also like?

Beyond Decorative concrete itself, the audience over-indexes on Concrete mixer (43.91×), Planet Fitness (3.36×), Diaper bag (4.61×), and Renovation (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Decorative concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.