Decorative concrete Audience in United States

Decorative concrete logo

Decorative concrete has an estimated audience of 1,607,238 people in United States. 38.5% are female, 61.5% are male, average age 44.2. Top regions: Texas, Florida, California. Top brand affinities: Iraq–Syria border, Israel, Nebraska Cornhuskers football, Jesse Plemons, Wikia.

The average Decorative concrete fan in United States is 44.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Iraq–Syria border, Israel, Nebraska Cornhuskers football, with strongest over-indexing on Iraq–Syria border (43.91× the country average). Demographically, the Decorative concrete audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Decorative concrete fans

Demographic split for Decorative concrete audience in United States
MetricValue
Female38.5%
Male61.5%
Average age44.2
Estimated audience size1,607,238

Audience persona

The typical Decorative concrete fan in United States is more male, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Iraq–Syria border.

Top regions in United States

Top regions ranked by reach for Decorative concrete in United States
RegionReachAffinity
Texas226,1131.64×
Florida184,1921.69×
California164,0430.93×
Georgia79,7431.61×
Ohio70,8121.43×
Michigan52,0631.24×
Illinois48,8380.91×
Tennessee48,8221.51×
Indiana48,4781.65×
Missouri44,5291.72×
New York44,3040.49×
Pennsylvania38,6670.71×
North Carolina36,2470.75×
Washington35,9991.12×
Kentucky31,6541.57×
Alabama31,4531.4×
Colorado28,0091.11×
South Carolina27,6991.15×
New Jersey27,6410.68×
Arizona24,7150.75×
Nevada24,2341.56×
Utah23,9951.67×
Louisiana23,8861.15×
Kansas22,4841.78×
Wisconsin22,4560.93×
Virginia21,0970.54×
Arkansas17,7541.34×
Oregon17,3030.94×
Oklahoma16,2240.91×
Minnesota15,9690.69×
Maryland15,1130.55×
Iowa14,4671.09×
Massachusetts8,9160.28×
Mississippi8,5180.64×
Idaho7,2430.9×
Nebraska6,9830.87×
Connecticut6,5370.41×
West Virginia5,4090.72×
New Mexico4,7760.59×
Hawaii4,5330.66×
Montana4,2350.95×
New Hampshire4,2340.67×
South Dakota3,716
North Dakota2,9400.89×
Delaware2,8910.65×
Rhode Island2,7970.55×
Maine2,7960.49×
Vermont2,7510.98×
Wyoming2,6251.1×
Washington, District of Columbia2,2260.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Decorative concrete audience
BrandAffinityCategory
Iraq–Syria border43.91×Politics & Society
Israel2.26×Travel & Leisure
Nebraska Cornhuskers footballSports
Jesse Plemons2.59×Movies & TV
Wikia1.81×Internet & Social Media
Urban horticulture1.89×Home & Garden
edureka18.92×Business & Career
Glossier2.33×Beauty & Wellness
Charlamagne Tha God4.13×Movies & TV
College of the Holy Cross6.62×Business & Career
Barban4.29×Travel & Leisure
Jaws2.27×Movies & TV
N1 road (South Africa)1.7×Travel & Leisure
Jeep Wagoneer2.32×Cars & Mobility
Keith Stanfield2.64×Movies & TV
Keeper (password manager)2.28×Technology & Electronics
Holt Renfrew4.71×Shopping
Plainfield, New Jersey3.89×Travel & Leisure
Certified diabetes educator4.62×Business & Career
Software widget5.05×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Decorative concrete audience
TraitClusterScore
Design AffinityPREMIUM2.03
DIY MentalityTHRILL1.93
Quality AwarenessPREMIUM1.92
Urban LifestyleOPEN1.47
Risk AppetiteTHRILL1.4
Need for SecurityCONSERVATISM1.4

Worldwide distribution

Worldwide audience distribution share by country for Decorative concrete
CountryShare
United States33.6%
Poland7.9%
Romania6.8%

See Decorative concrete audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Decorative concrete have in United States?

Decorative concrete has an estimated audience of 1,607,238 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Decorative concrete fans?

38.5% of Decorative concrete fans are female, 61.5% are male, with an average age of 44.2 years.

Which brands do Decorative concrete fans like most?

Decorative concrete fans show strongest brand affinity for Iraq–Syria border (43.91×), Israel (2.26×), and Nebraska Cornhuskers football (3×) over the country average.

Where do Decorative concrete fans live in United States?

Decorative concrete fans in United States are most concentrated in Texas (reach 226,113), Florida (reach 184,192), and California (reach 164,043). These three regions account for the largest share of the active audience.

What other brands do Decorative concrete fans also like?

Beyond Decorative concrete itself, the audience over-indexes on Israel (2.26×), Nebraska Cornhuskers football (3×), Jesse Plemons (2.59×), and Wikia (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Decorative concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.