Decorative concrete Audience in United States

Decorative concrete has an estimated audience of 1,607,238 people in United States. 38.5% are female, 61.5% are male, average age 44.2. Top regions: Texas, Florida, California. Top brand affinities: Iraq–Syria border, Israel, Nebraska Cornhuskers football, Jesse Plemons, Wikia.
The average Decorative concrete fan in United States is 44.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Iraq–Syria border, Israel, Nebraska Cornhuskers football, with strongest over-indexing on Iraq–Syria border (43.91× the country average). Demographically, the Decorative concrete audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Decorative concrete fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 44.2 |
| Estimated audience size | 1,607,238 |
Audience persona
The typical Decorative concrete fan in United States is more male, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Iraq–Syria border.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 226,113 | 1.64× |
| Florida | 184,192 | 1.69× |
| California | 164,043 | 0.93× |
| Georgia | 79,743 | 1.61× |
| Ohio | 70,812 | 1.43× |
| Michigan | 52,063 | 1.24× |
| Illinois | 48,838 | 0.91× |
| Tennessee | 48,822 | 1.51× |
| Indiana | 48,478 | 1.65× |
| Missouri | 44,529 | 1.72× |
| New York | 44,304 | 0.49× |
| Pennsylvania | 38,667 | 0.71× |
| North Carolina | 36,247 | 0.75× |
| Washington | 35,999 | 1.12× |
| Kentucky | 31,654 | 1.57× |
| Alabama | 31,453 | 1.4× |
| Colorado | 28,009 | 1.11× |
| South Carolina | 27,699 | 1.15× |
| New Jersey | 27,641 | 0.68× |
| Arizona | 24,715 | 0.75× |
| Nevada | 24,234 | 1.56× |
| Utah | 23,995 | 1.67× |
| Louisiana | 23,886 | 1.15× |
| Kansas | 22,484 | 1.78× |
| Wisconsin | 22,456 | 0.93× |
| Virginia | 21,097 | 0.54× |
| Arkansas | 17,754 | 1.34× |
| Oregon | 17,303 | 0.94× |
| Oklahoma | 16,224 | 0.91× |
| Minnesota | 15,969 | 0.69× |
| Maryland | 15,113 | 0.55× |
| Iowa | 14,467 | 1.09× |
| Massachusetts | 8,916 | 0.28× |
| Mississippi | 8,518 | 0.64× |
| Idaho | 7,243 | 0.9× |
| Nebraska | 6,983 | 0.87× |
| Connecticut | 6,537 | 0.41× |
| West Virginia | 5,409 | 0.72× |
| New Mexico | 4,776 | 0.59× |
| Hawaii | 4,533 | 0.66× |
| Montana | 4,235 | 0.95× |
| New Hampshire | 4,234 | 0.67× |
| South Dakota | 3,716 | 1× |
| North Dakota | 2,940 | 0.89× |
| Delaware | 2,891 | 0.65× |
| Rhode Island | 2,797 | 0.55× |
| Maine | 2,796 | 0.49× |
| Vermont | 2,751 | 0.98× |
| Wyoming | 2,625 | 1.1× |
| Washington, District of Columbia | 2,226 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iraq–Syria border | 43.91× | Politics & Society |
| Israel | 2.26× | Travel & Leisure |
| Nebraska Cornhuskers football | 3× | Sports |
| Jesse Plemons | 2.59× | Movies & TV |
| Wikia | 1.81× | Internet & Social Media |
| Urban horticulture | 1.89× | Home & Garden |
| edureka | 18.92× | Business & Career |
| Glossier | 2.33× | Beauty & Wellness |
| Charlamagne Tha God | 4.13× | Movies & TV |
| College of the Holy Cross | 6.62× | Business & Career |
| Barban | 4.29× | Travel & Leisure |
| Jaws | 2.27× | Movies & TV |
| N1 road (South Africa) | 1.7× | Travel & Leisure |
| Jeep Wagoneer | 2.32× | Cars & Mobility |
| Keith Stanfield | 2.64× | Movies & TV |
| Keeper (password manager) | 2.28× | Technology & Electronics |
| Holt Renfrew | 4.71× | Shopping |
| Plainfield, New Jersey | 3.89× | Travel & Leisure |
| Certified diabetes educator | 4.62× | Business & Career |
| Software widget | 5.05× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.03 |
| DIY Mentality | THRILL | 1.93 |
| Quality Awareness | PREMIUM | 1.92 |
| Urban Lifestyle | OPEN | 1.47 |
| Risk Appetite | THRILL | 1.4 |
| Need for Security | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.6% |
| Poland | 7.9% |
| Romania | 6.8% |
See Decorative concrete audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Decorative concrete have in United States?
Decorative concrete has an estimated audience of 1,607,238 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Decorative concrete fans?
38.5% of Decorative concrete fans are female, 61.5% are male, with an average age of 44.2 years.
Which brands do Decorative concrete fans like most?
Decorative concrete fans show strongest brand affinity for Iraq–Syria border (43.91×), Israel (2.26×), and Nebraska Cornhuskers football (3×) over the country average.
Where do Decorative concrete fans live in United States?
Decorative concrete fans in United States are most concentrated in Texas (reach 226,113), Florida (reach 184,192), and California (reach 164,043). These three regions account for the largest share of the active audience.
What other brands do Decorative concrete fans also like?
Beyond Decorative concrete itself, the audience over-indexes on Israel (2.26×), Nebraska Cornhuskers football (3×), Jesse Plemons (2.59×), and Wikia (1.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Decorative concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.