Asphalt Audience in United States

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Asphalt has an estimated audience of 4,190,801 people in United States. 28.9% are female, 71.1% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Governor of Michigan, Mangaka, Israel, Wok, Goop.

The average Asphalt fan in United States is 43.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Governor of Michigan, Mangaka, Israel, with strongest over-indexing on Governor of Michigan (14.87× the country average). Demographically, the Asphalt audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Video game

Demographics of Asphalt fans

Demographic split for Asphalt audience in United States
MetricValue
Female28.9%
Male71.1%
Average age43.8
Estimated audience size4,190,801

Audience persona

The typical Asphalt fan in United States is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Asphalt in United States
RegionReachAffinity
California528,3531.15×
Texas408,1341.13×
New York297,5611.27×
Florida280,0020.99×
Illinois157,6711.13×
Georgia154,3531.2×
Michigan152,2891.39×
Ohio140,8751.09×
Pennsylvania138,5500.98×
North Carolina128,4721.02×
New Jersey116,3501.09×
Washington104,7491.25×
Virginia104,1811.02×
Arizona92,4301.08×
Tennessee85,7701.02×
Massachusetts85,4171.03×
Indiana76,7031×
Maryland75,8751.05×
Missouri68,4961.01×
Colorado68,4111.04×
Wisconsin62,9881×
South Carolina62,9291×
Alabama59,5281.02×
Minnesota57,9370.96×
Louisiana53,3120.99×
Oklahoma51,7951.11×
Mississippi50,9191.47×
Oregon49,4231.03×
Kentucky45,5510.87×
Connecticut40,8420.97×
Utah38,7491.03×
Arkansas34,7431.01×
Nevada34,6130.85×
Kansas30,6020.93×
Iowa29,6850.86×
Idaho22,4041.07×
New Mexico18,9980.9×
West Virginia17,0040.87×
Nebraska16,9430.81×
Hawaii16,3810.91×
Rhode Island14,9481.12×
New Hampshire14,9000.9×
Maine11,3080.75×
Montana10,4540.9×
Washington, District of Columbia10,2800.82×
Delaware10,1190.88×
Alaska8,7450.98×
South Dakota8,7430.9×
North Dakota7,1030.83×
Wyoming4,6340.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asphalt audience
BrandAffinityCategory
Governor of Michigan14.87×Politics & Society
Mangaka8.24×Literature
Israel3.95×Travel & Leisure
Wok10.53×Food & Beverages
Goop8.29×Internet & Social Media
Hipster12.55×Politics & Society
headspace12.06×Health
Grinch4.92×Movies & TV
Cherish (group)13.1×Music & Radio
Vocal harmony5.22×Music & Radio
Hibachi8.97×Food & Beverages
Fairy godmother8.46×Literature
Google Home6.96×Technology & Electronics
Kikar HaShabbat17×News
TV Fanatic10.76×Movies & TV
Progressive rock2.13×Music & Radio
El Paso County, Colorado12.76×Travel & Leisure
Grace Slick8.11×Music & Radio
No Escape (1994 film)9.81×Movies & TV
MK3.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asphalt audience
TraitClusterScore
Risk AppetiteTHRILL2.56
Luxury OrientationPREMIUM1.92
Need for SecurityCONSERVATISM1.47
PatriotismCONSERVATISM1.33
Quality AwarenessPREMIUM1.33
Career OrientationPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Asphalt
CountryShare
United States24.2%
United Kingdom6.2%
France3.8%

See Asphalt audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Asphalt have in United States?

Asphalt has an estimated audience of 4,190,801 people in United States, concentrated in California and Texas.

What is the gender split and age of Asphalt fans?

28.9% of Asphalt fans are female, 71.1% are male, with an average age of 43.8 years.

Which brands do Asphalt fans like most?

Asphalt fans show strongest brand affinity for Governor of Michigan (14.87×), Mangaka (8.24×), and Israel (3.95×) over the country average.

Where do Asphalt fans live in United States?

Asphalt fans in United States are most concentrated in California (reach 528,353), Texas (reach 408,134), and New York (reach 297,561). These three regions account for the largest share of the active audience.

What other brands do Asphalt fans also like?

Beyond Asphalt itself, the audience over-indexes on Mangaka (8.24×), Israel (3.95×), Wok (10.53×), and Goop (8.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asphalt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.