Rascasse Audience Intelligence

Asphalt Audience in United States

A data profile of the people who buy, follow and care about Asphalt in United States — modelled from more than twelve digital signal sources. Asphalt has an estimated audience of 4,190,801 people in United States.

#35among Video game in United States#4205among Topic in United States#291in Cars & Mobility

The average Asphalt fan in United States is 43.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include southwest airlines, Spirit Airlines, Frontier Airlines, with strongest over-indexing on southwest airlines (5.16× the country average).

Demographically, the Asphalt audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asphalt fan in United States is more male, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for southwest airlines.

Category: Cars & Mobility · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asphalt profile in United States.

Audience size
4.2M
in United States
Gender
28.9%♀
71.1% male
Age
43.8
average years
Country rank
#7735
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asphalt fans

28.9% are female, 71.1% are male, average age 43.8.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Asphalt audience in United States
MetricValue
Female28.9%
Male71.1%
Average age43.8
Estimated audience size4,190,801
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Asphalt audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Asphalt audience comes from United States.

Worldwide audience distribution share by country for Asphalt
CountryShare
United States24.2%
United Kingdom6.2%
France3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asphalt audience in United States is strongest.

Fig. 05

Top regions by affinity

Asphalt fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~50K1.39×
02Michigan~100K1.33×
03Kentucky~70K1.28×
04New York~300K1.22×
05Washington~100K1.15×
06Georgia~100K1.14×
07Rhode Island~20K1.13×
08California~500K1.12×
09Texas~400K1.10×
10New Jersey~100K1.10×
11Illinois~200K1.08×
12Oklahoma~50K1.08×
13Arizona~90K1.07×
14Idaho~20K1.07×
15Ohio~100K1.06×
16Alabama~60K1.05×
17Arkansas~40K1.04×
18Alaska~9K1.03×
19Maryland~70K1.02×
20New Mexico~20K1.02×
21Tennessee~90K1.01×
22Massachusetts~80K1.01×
23Missouri~70K1.00×
24Louisiana~50K1.00×
25Connecticut~40K1.00×
26Utah~40K1.00×
27North Carolina~100K0.99×
28Virginia~100K0.99×
29Indiana~80K0.99×
30Oregon~50K0.99×
31Colorado~60K0.98×
32South Carolina~60K0.98×
33Pennsylvania~100K0.97×
34Wisconsin~60K0.97×
35Montana~10K0.97×
36Florida~300K0.95×
37Minnesota~60K0.95×
38West Virginia~20K0.94×
39Hawaii~20K0.94×
40Kansas~30K0.93×
41South Dakota~9K0.93×
42New Hampshire~20K0.92×
43Delaware~10K0.92×
44Iowa~30K0.89×
45Nevada~40K0.87×
46North Dakota~7K0.86×
47Nebraska~20K0.83×
48Maine~10K0.80×
49Washington, District of Columbia~10K0.80×
50Vermont~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Asphalt, United States
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asphalt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asphalt audience
#·InterestCategoryAffinity×
01Safelite AutoGlassCars & Mobility8.70×
02Spirit AirlinesTravel & Leisure6.90×
03BulldozerCars & Mobility6.50×
04Frontier AirlinesTravel & Leisure6.03×
05ExcavatorCars & Mobility5.38×
06LoggingTechnology & Electronics5.37×
07southwest airlinesTravel & Leisure5.16×
08Love's Travel Stops & Country StoresShopping4.51×
09MasonryHome & Garden4.31×
10Lawn mowerHome & Garden3.95×
11Kyle BuschSports3.53×
12Dump truckCars & Mobility3.29×
13Discount TireShopping3.18×
14Tractor Supply CompanyShopping3.11×
15Racing gamesGames3.10×
16Staples (Canada)Business & Career2.54×
17AuctionShopping2.30×
18CBS SportsMovies & TV2.09×
19United Parcel ServiceBusiness & Career2.02×
20LivestockPets & Animals1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asphalt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asphalt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Need for SecurityCONSERVATISM1.66×
Career OrientationPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asphalt audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
MindfulnessBALANCE0.72×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Asphalt have in United States?

Asphalt has an estimated audience of 4,190,801 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Asphalt fans?

28.9% of Asphalt fans are female, 71.1% are male, with an average age of 43.8 years.

03

Which brands do Asphalt fans like most?

Asphalt fans show strongest brand affinity for southwest airlines (5.16×), Spirit Airlines (6.9×), and Frontier Airlines (6.03×) over the country average.

04

Where do Asphalt fans live in United States?

Asphalt fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Asphalt fans also like?

Beyond Asphalt itself, the audience over-indexes on Spirit Airlines (6.9×), Frontier Airlines (6.03×), Logging (5.37×), and Lawn mower (3.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Asphalt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asphalt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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