Asphalt Audience in Germany
Asphalt has an estimated audience of 288,567 people in Germany. 30.5% are female, 69.5% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gudrun Sjödén, Icon (magazine), Haruki Murakami, Gil Ofarim, Pillow.
The average Asphalt fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gudrun Sjödén, Icon (magazine), Haruki Murakami, with strongest over-indexing on Gudrun Sjödén (18.76× the country average). Demographically, the Asphalt audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Video game
Demographics of Asphalt fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 36.1 |
| Estimated audience size | 288,567 |
Audience persona
The typical Asphalt fan in Germany is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Gudrun Sjödén.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,142 | 1.06× |
| Bayern | 48,842 | 1.05× |
| Baden-Württemberg | 43,115 | 1.1× |
| Niedersachsen | 30,031 | 1.07× |
| Hessen | 23,808 | 1.08× |
| Sachsen | 15,578 | 1.1× |
| Rheinland-Pfalz | 14,245 | 0.99× |
| Berlin | 12,403 | 0.96× |
| Schleswig-Holstein | 11,131 | 1.07× |
| Brandenburg | 8,646 | 0.97× |
| Thüringen | 7,316 | 0.99× |
| Hamburg | 7,094 | 1.09× |
| Sachsen-Anhalt | 6,503 | 0.87× |
| Mecklenburg-Vorpommern | 6,040 | 1.1× |
| Saarland | 2,558 | 0.72× |
| Bremen | 1,941 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 18.76× | Fashion & Accessoires |
| Icon (magazine) | 13.41× | Arts & Culture |
| Haruki Murakami | 20.09× | Literature |
| Gil Ofarim | 1.75× | Music & Radio |
| Pillow | 2× | Home & Garden |
| Loincloth | 3.48× | Fashion & Accessoires |
| Haberler | 1.54× | News |
| Unique Gifts | 1.51× | Shopping |
| Gewinnspiele Markt | 7.42× | Internet & Social Media |
| Hawesko | 3.72× | Food & Beverages |
| Hakusan, Ishikawa | 29.18× | Travel & Leisure |
| Urban horticulture | 1.67× | Home & Garden |
| Machine Gun Preacher | 14.46× | Movies & TV |
| De Buyer | 8.89× | Home & Garden |
| KLIX (AM) | 2.11× | Music & Radio |
| MK | 2.17× | Music & Radio |
| Grappling | 1.57× | Sports |
| Este, Veneto | 1.57× | Travel & Leisure |
| Building insulation | 2.2× | Home & Garden |
| Gruene, New Braunfels, Texas | 7.84× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.45 |
| Family Orientation | CONSERVATISM | 1.33 |
| Need for Security | CONSERVATISM | 1.31 |
| Convenience Orientation | PREMIUM | 1.22 |
| Early Adopter Mentality | POWER | 1.2 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 6.2% |
| France | 3.8% |
See Asphalt audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Asphalt have in Germany?
Asphalt has an estimated audience of 288,567 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Asphalt fans?
30.5% of Asphalt fans are female, 69.5% are male, with an average age of 36.1 years.
Which brands do Asphalt fans like most?
Asphalt fans show strongest brand affinity for Gudrun Sjödén (18.76×), Icon (magazine) (13.41×), and Haruki Murakami (20.09×) over the country average.
Where do Asphalt fans live in Germany?
Asphalt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,142), Bayern (reach 48,842), and Baden-Württemberg (reach 43,115). These three regions account for the largest share of the active audience.
What other brands do Asphalt fans also like?
Beyond Asphalt itself, the audience over-indexes on Icon (magazine) (13.41×), Haruki Murakami (20.09×), Gil Ofarim (1.75×), and Pillow (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Asphalt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.