Rascasse Audience Intelligence

Asphalt Audience in Germany

A data profile of the people who buy, follow and care about Asphalt in Germany — modelled from more than twelve digital signal sources. Asphalt has an estimated audience of 288,567 people in Germany.

#105among Video game in Germany#6291among Topic in Germany#781in Cars & Mobility

The average Asphalt fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tiziano Ferro, Alyssa Milano, Nature, with strongest over-indexing on Tiziano Ferro (55.03× the country average).

Demographically, the Asphalt audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Asphalt fan in Germany is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Tiziano Ferro.

Category: Cars & Mobility · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asphalt profile in Germany.

Audience size
289K
in Germany
Gender
30.5%♀
69.5% male
Age
36.1
average years
Country rank
#17833
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Asphalt fans

30.5% are female, 69.5% are male, average age 36.1.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Asphalt audience in Germany
MetricValue
Female30.5%
Male69.5%
Average age36.1
Estimated audience size288,567
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Asphalt audience in Germany
Age bracketShare%
16-1929%
20-2918%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Asphalt audience comes from Germany.

Worldwide audience distribution share by country for Asphalt
CountryShare
United States24.2%
United Kingdom6.2%
France3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asphalt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Asphalt fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.13×
02Schleswig-Holstein~10K1.10×
03Hamburg~7K1.07×
04Mecklenburg-Vorpommern~6K1.07×
05Baden-Württemberg~40K1.06×
06Niedersachsen~30K1.05×
07Hessen~20K1.05×
08Nordrhein-Westfalen~70K1.04×
09Thüringen~8K1.04×
10Bayern~50K1.02×
11Rheinland-Pfalz~10K0.98×
12Brandenburg~9K0.98×
13Sachsen-Anhalt~7K0.94×
14Berlin~10K0.92×
15Bremen~2K0.85×
16Saarland~3K0.82×
Fig. 06

Affinity by region

Affinity by region — Asphalt, Germany
0.82×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asphalt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asphalt audience
#·InterestCategoryAffinity×
01Tiziano FerroMusic & Radio55.03×
02Alyssa MilanoMovies & TV24.19×
03Gulf AirTravel & Leisure15.21×
04StrabagBusiness & Career9.23×
05Bertolt BrechtLiterature8.70×
06Desperate HousewivesMovies & TV6.27×
07Sandra BullockMovies & TV5.36×
08Motor oilCars & Mobility4.23×
09Ryan GoslingMovies & TV4.13×
10Automotive lightingCars & Mobility3.77×
11Solar energyHome & Garden3.03×
12Public transportCars & Mobility2.89×
13NatureHome & Garden2.61×
14Aral AGCars & Mobility2.02×
15Used carCars & Mobility1.92×
16FamilyKids & Family1.83×
17AutoScout24Cars & Mobility1.81×
18Breaking newsMovies & TV1.74×
19Müller (company)Food & Beverages1.69×
20HornbachShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asphalt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asphalt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Need for SecurityCONSERVATISM1.48×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asphalt audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
Design AffinityPREMIUM0.65×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Asphalt have in Germany?

Asphalt has an estimated audience of 288,567 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Asphalt fans?

30.5% of Asphalt fans are female, 69.5% are male, with an average age of 36.1 years.

03

Which brands do Asphalt fans like most?

Asphalt fans show strongest brand affinity for Tiziano Ferro (55.03×), Alyssa Milano (24.19×), and Nature (2.61×) over the country average.

04

Where do Asphalt fans live in Germany?

Asphalt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Asphalt fans also like?

Beyond Asphalt itself, the audience over-indexes on Alyssa Milano (24.19×), Nature (2.61×), Solar energy (3.03×), and Family (1.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Asphalt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Asphalt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →