Polished concrete Audience in United States

Polished concrete logo

Polished concrete has an estimated audience of 597,121 people in United States. 32.1% are female, 67.9% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Meals on Wheels, JDM Cars, KTLA 5 Morning News, Israel, Iraq–Syria border.

The average Polished concrete fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Meals on Wheels, JDM Cars, KTLA 5 Morning News, with strongest over-indexing on Meals on Wheels (64.58× the country average). Demographically, the Polished concrete audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Polished concrete fans

Demographic split for Polished concrete audience in United States
MetricValue
Female32.1%
Male67.9%
Average age44.3
Estimated audience size597,121

Audience persona

The typical Polished concrete fan in United States is more male, around 44.3 years old, with strong Design Affinity tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Polished concrete in United States
RegionReachAffinity
California86,6951.32×
Texas59,8831.17×
Florida48,3651.2×
New York29,2430.88×
Georgia27,5871.5×
Michigan21,6221.38×
New Jersey19,4161.28×
Maryland17,3891.69×
Illinois16,2870.82×
Pennsylvania15,8900.79×
North Carolina15,6870.87×
Washington14,7821.23×
Ohio14,5680.79×
Tennessee13,9391.16×
Colorado13,2921.41×
Arizona13,1371.08×
Virginia11,8110.81×
Indiana11,1731.02×
Missouri10,3921.08×
Oklahoma9,9871.51×
Wisconsin9,2011.02×
Minnesota8,5581×
Massachusetts8,3670.71×
South Carolina7,6990.86×
Utah7,3971.38×
Oregon6,7650.99×
Alabama6,4910.78×
Arkansas5,3091.08×
Louisiana5,2020.68×
Kentucky5,0030.67×
Kansas4,9361.05×
Iowa4,6260.94×
Connecticut4,4990.75×
New Mexico4,4541.49×
Nevada4,3580.75×
Idaho3,9231.31×
Mississippi2,9460.6×
Nebraska2,6540.89×
Hawaii2,5991.01×
Washington, District of Columbia2,1331.19×
Montana1,6991.03×
New Hampshire1,6940.72×
West Virginia1,5070.54×
Maine1,4710.69×
Delaware1,4160.86×
Rhode Island1,2270.65×
South Dakota1,1470.83×
North Dakota1,0600.86×
Wyoming8310.94×
Vermont7770.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polished concrete audience
BrandAffinityCategory
Meals on Wheels64.58×Food & Beverages
JDM Cars81.48×Cars & Mobility
KTLA 5 Morning News88.1×Movies & TV
Israel3.08×Travel & Leisure
Iraq–Syria border44.78×Politics & Society
Jesse Plemons2.91×Movies & TV
Nebraska Cornhuskers football2.72×Sports
Wikia2.06×Internet & Social Media
Urban horticulture2.14×Home & Garden
Kansas1.52×Travel & Leisure
Jeep Wagoneer3.26×Cars & Mobility
edureka20.59×Business & Career
Staycation1.75×Home & Garden
N1 road (South Africa)2.09×Travel & Leisure
Keith Stanfield3.12×Movies & TV
Glossier2.34×Beauty & Wellness
Iyanla Vanzant5.9×Business & Career
Charlamagne Tha God3.83×Movies & TV
Equinix5.53×Business & Career
Keinemusik6.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polished concrete audience
TraitClusterScore
Design AffinityPREMIUM2.93
DIY MentalityTHRILL1.99
Luxury OrientationPREMIUM1.8
Risk AppetiteTHRILL1.78
Quality AwarenessPREMIUM1.54
Need for SecurityCONSERVATISM1.48

Worldwide distribution

Worldwide audience distribution share by country for Polished concrete
CountryShare
United States35.2%
Australia13.6%
United Kingdom8.4%

See Polished concrete audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Polished concrete have in United States?

Polished concrete has an estimated audience of 597,121 people in United States, concentrated in California and Texas.

What is the gender split and age of Polished concrete fans?

32.1% of Polished concrete fans are female, 67.9% are male, with an average age of 44.3 years.

Which brands do Polished concrete fans like most?

Polished concrete fans show strongest brand affinity for Meals on Wheels (64.58×), JDM Cars (81.48×), and KTLA 5 Morning News (88.1×) over the country average.

Where do Polished concrete fans live in United States?

Polished concrete fans in United States are most concentrated in California (reach 86,695), Texas (reach 59,883), and Florida (reach 48,365). These three regions account for the largest share of the active audience.

What other brands do Polished concrete fans also like?

Beyond Polished concrete itself, the audience over-indexes on JDM Cars (81.48×), KTLA 5 Morning News (88.1×), Israel (3.08×), and Iraq–Syria border (44.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polished concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.