Frosty (frozen dairy dessert) Audience in United States

Frosty (frozen dairy dessert) logo

Frosty (frozen dairy dessert) has an estimated audience of 304,274 people in United States. 65.3% are female, 34.7% are male, average age 30.8. Top regions: California, Texas, New York. Top brand affinities: Cold Stone Creamery, Waffle House, Breyers, Google Maps, Frappuccino.

The average Frosty (frozen dairy dessert) fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cold Stone Creamery, Waffle House, Breyers, with strongest over-indexing on Cold Stone Creamery (34.61× the country average). Demographically, the Frosty (frozen dairy dessert) audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Frosty (frozen dairy dessert) fans

Demographic split for Frosty (frozen dairy dessert) audience in United States
MetricValue
Female65.3%
Male34.7%
Average age30.8
Estimated audience size304,274

Audience persona

The typical Frosty (frozen dairy dessert) fan in United States is more female, around 30.8 years old, with strong Extroversion tendencies and a notable affinity for Cold Stone Creamery.

Top regions in United States

Top regions ranked by reach for Frosty (frozen dairy dessert) in United States
RegionReachAffinity
California50,5591.51×
Texas25,4400.97×
New York20,3191.2×
Ohio15,8331.69×
Florida15,0970.73×
Illinois12,3931.22×
Louisiana12,1353.09×
Georgia11,2301.2×
Pennsylvania9,6290.94×
North Carolina8,0370.88×
Michigan7,5490.95×
New Jersey6,9790.9×
Virginia6,7860.92×
Washington6,0230.99×
Massachusetts6,0211×
Tennessee5,0480.83×
Indiana4,9900.9×
Maine4,6804.29×
Maryland3,6570.7×
Arizona3,6050.58×
Alabama3,5320.83×
South Carolina3,4970.76×
Missouri3,3730.69×
Kentucky3,2250.85×
Connecticut3,1851.04×
Minnesota3,1010.71×
Montana3,0303.59×
Wisconsin2,9850.65×
Colorado2,8980.6×
Mississippi2,6551.06×
Oregon2,4700.71×
Oklahoma2,1770.64×
Nevada1,9010.65×
Iowa1,8800.75×
Utah1,8070.66×
West Virginia1,6051.13×
Arkansas1,5580.62×
Kansas1,5450.64×
Nebraska1,3500.88×
Idaho1,1600.76×
New Hampshire9000.75×
New Mexico8600.56×
Wyoming7401.64×
Hawaii6990.53×
Rhode Island6680.69×
Washington, District of Columbia4710.51×
Delaware4670.56×
South Dakota4570.65×
North Dakota3250.52×
Alaska2590.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frosty (frozen dairy dessert) audience
BrandAffinityCategory
Cold Stone Creamery34.61×Food & Beverages
Waffle House20.11×Food & Beverages
Breyers92.49×Food & Beverages
Google Maps6.42×Internet & Social Media
Frappuccino21.11×Food & Beverages
Dairy Queen8.47×Food & Beverages
Circle K9.41×Shopping
Capital One5.15×Business & Career
Indeed.com5.26×Business & Career
Autism Awareness9.98×Health
Golden Corral10.19×Food & Beverages
Diabetes mellitus awareness6.7×Health
Panda Express4.55×Food & Beverages
Enterprise Rent-A-Car5.59×Cars & Mobility
Singer-songwriter3.21×Music & Radio
Beetlejuice3.8×Movies & TV
Microblogging6.86×Technology & Electronics
AccuWeather4.75×Home & Garden
Buffalo Wild Wings3.78×Food & Beverages
Google News4.26×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frosty (frozen dairy dessert) audience
TraitClusterScore
ExtroversionTHRILL1.35
IndulgenceJOY1.17
Price SensitivityPREMIUM1.13
Convenience OrientationPREMIUM1.08
Early Adopter MentalityPOWER1.05
Healthy LifestyleBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for Frosty (frozen dairy dessert)
CountryShare
United States36.4%
Brazil17.4%
United Kingdom5.6%

See Frosty (frozen dairy dessert) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Frosty (frozen dairy dessert) have in United States?

Frosty (frozen dairy dessert) has an estimated audience of 304,274 people in United States, concentrated in California and Texas.

What is the gender split and age of Frosty (frozen dairy dessert) fans?

65.3% of Frosty (frozen dairy dessert) fans are female, 34.7% are male, with an average age of 30.8 years.

Which brands do Frosty (frozen dairy dessert) fans like most?

Frosty (frozen dairy dessert) fans show strongest brand affinity for Cold Stone Creamery (34.61×), Waffle House (20.11×), and Breyers (92.49×) over the country average.

Where do Frosty (frozen dairy dessert) fans live in United States?

Frosty (frozen dairy dessert) fans in United States are most concentrated in California (reach 50,559), Texas (reach 25,440), and New York (reach 20,319). These three regions account for the largest share of the active audience.

What other brands do Frosty (frozen dairy dessert) fans also like?

Beyond Frosty (frozen dairy dessert) itself, the audience over-indexes on Waffle House (20.11×), Breyers (92.49×), Google Maps (6.42×), and Frappuccino (21.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frosty (frozen dairy dessert). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.