Rascasse Audience Intelligence

Frosty (frozen dairy dessert) Target Market in United States

A data profile of the people who buy, follow and care about Frosty (frozen dairy dessert) in United States — modelled from more than twelve digital signal sources. Frosty (frozen dairy dessert) has an estimated audience of 287,737 people in United States.

#5116among Brand in United States

The average Frosty (frozen dairy dessert) fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cold Stone Creamery, Wendy's, Waffle House, with strongest over-indexing on Cold Stone Creamery (29.69× the country average).

Demographically, the Frosty (frozen dairy dessert) audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frosty (frozen dairy dessert) fan in United States is more female, around 30.8 years old, with strong Indulgence tendencies and a notable affinity for Cold Stone Creamery.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frosty (frozen dairy dessert) profile in United States.

Audience size
288K
in United States
Gender
65.3%♀
34.7% male
Age
30.8
average years
Country rank
#49380
Brand in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Frosty (frozen dairy dessert)

65.3% are female, 34.7% are male, average age 30.8.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Frosty (frozen dairy dessert) audience in United States
MetricValue
Female65.3%
Male34.7%
Average age30.8
Estimated audience size287,737
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Frosty (frozen dairy dessert) audience in United States
Age bracketShare%
16-1940%
20-2925%
30-3916%
40-4913%
50+5%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Frosty (frozen dairy dessert) audience comes from United States.

Worldwide audience distribution share by country for Frosty (frozen dairy dessert)
CountryShare
United States33.5%
Brazil17.3%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frosty (frozen dairy dessert) audience in United States is strongest.

Fig. 05

Top regions by affinity

Frosty (frozen dairy dessert) customers by region in United States
#RegionReachAffinity×
01Montana~4K4.62×
02Maine~4K3.97×
03Louisiana~10K2.82×
04Ohio~10K1.59×
05California~50K1.49×
06Wyoming<1K1.43×
07New York~20K1.16×
08Georgia~10K1.11×
09West Virginia~2K1.11×
10Connecticut~3K1.06×
11Illinois~10K1.03×
12Texas~30K1.02×
13Mississippi~3K1.00×
14Nebraska~2K1.00×
15Michigan~8K0.98×
16Indiana~5K0.94×
17Pennsylvania~9K0.91×
18Massachusetts~5K0.91×
19Washington~6K0.90×
20New Jersey~7K0.88×
21Kentucky~3K0.88×
22Virginia~6K0.87×
23Alabama~4K0.85×
24Rhode Island<1K0.83×
25North Carolina~7K0.82×
26New Hampshire<1K0.82×
27South Carolina~4K0.81×
28Idaho~1K0.81×
29South Dakota<1K0.80×
30Tennessee~5K0.79×
31Iowa~2K0.79×
32North Dakota<1K0.77×
33Alaska<1K0.76×
34Delaware<1K0.72×
35Arkansas~2K0.71×
36Minnesota~3K0.70×
37Oregon~2K0.70×
38Kansas~2K0.70×
39Wisconsin~3K0.69×
40Nevada~2K0.69×
41Utah~2K0.69×
42Hawaii<1K0.69×
43Florida~10K0.68×
44Maryland~4K0.68×
45Missouri~3K0.68×
46Oklahoma~2K0.67×
47New Mexico~1K0.67×
48Washington, District of Columbia<1K0.63×
49Colorado~3K0.62×
50Arizona~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Frosty (frozen dairy dessert), United States
0.60×1.00×4.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frosty (frozen dairy dessert) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frosty (frozen dairy dessert) audience
#·InterestCategoryAffinity×
01BreyersFood & Beverages58.00×
02Garlic breadFood & Beverages35.72×
03Cold Stone CreameryFood & Beverages29.69×
04FrappuccinoFood & Beverages22.62×
05Waffle HouseFood & Beverages14.66×
06Wendy'sFood & Beverages9.48×
07CiCi's PizzaFood & Beverages9.04×
08Golden CorralFood & Beverages8.05×
09Carl's Jr.Food & Beverages7.09×
10Dairy QueenFood & Beverages6.04×
11Dunkin' DonutsFood & Beverages5.26×
12Burger KingFood & Beverages5.10×
13Panda ExpressFood & Beverages4.62×
14StarbucksFood & Beverages2.62×
15CoffeeFood & Beverages2.59×
16Beauty salonsBeauty & Wellness2.55×
17WalmartShopping2.42×
18Alcoholic beveragesFood & Beverages2.18×
19RecipesFood & Beverages2.17×
20CookingFood & Beverages2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frosty (frozen dairy dessert) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frosty (frozen dairy dessert) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
Price SensitivityPREMIUM1.43×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frosty (frozen dairy dessert) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.55×
Design AffinityPREMIUM0.60×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Frosty (frozen dairy dessert)'s target market in United States?

Frosty (frozen dairy dessert)'s target market in United States covers an estimated 287,737 people, concentrated in California and Texas.

02

What is the gender split and age of Frosty (frozen dairy dessert) customers?

65.3% of the Frosty (frozen dairy dessert) audience are female, 34.7% are male, with an average age of 30.8 years.

03

Which brands do Frosty (frozen dairy dessert) fans like most?

Frosty (frozen dairy dessert) fans show strongest brand affinity for Cold Stone Creamery (29.69×), Wendy's (9.48×), and Waffle House (14.66×) over the country average.

04

Where do Frosty (frozen dairy dessert) fans live in United States?

Frosty (frozen dairy dessert) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Frosty (frozen dairy dessert) fans also like?

Beyond Frosty (frozen dairy dessert) itself, the audience over-indexes on Wendy's (9.48×), Waffle House (14.66×), Frappuccino (22.62×), and Breyers (58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Frosty (frozen dairy dessert) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frosty (frozen dairy dessert). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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