Rascasse Audience Intelligence

Cookies and Cream Audience in United States

A data profile of the people who buy, follow and care about Cookies and Cream in United States — modelled from more than twelve digital signal sources. Cookies and Cream has an estimated audience of 1,192,918 people in United States.

#76among Sweet in United States#8079among Topic in United States#1200in Food & Beverages

The average Cookies and Cream fan in United States is 30.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Cold Stone Creamery, Waffle House, Krispy Kreme, with strongest over-indexing on Cold Stone Creamery (16.38× the country average).

Demographically, the Cookies and Cream audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cookies and Cream fan in United States is more female, around 30.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Cold Stone Creamery.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cookies and Cream profile in United States.

Audience size
1.2M
in United States
Gender
68.9%♀
31.1% male
Age
30.6
average years
Country rank
#20963
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cookies and Cream fans

68.9% are female, 31.1% are male, average age 30.6.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Cookies and Cream audience in United States
MetricValue
Female68.9%
Male31.1%
Average age30.6
Estimated audience size1,192,918
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Cookies and Cream audience in United States
Age bracketShare%
16-1946%
20-2920%
30-3914%
40-4912%
50+8%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Cookies and Cream audience comes from United States.

Worldwide audience distribution share by country for Cookies and Cream
CountryShare
United States32.6%
Japan9.3%
Philippines6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cookies and Cream audience in United States is strongest.

Fig. 05

Top regions by affinity

Cookies and Cream fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K2.90×
02North Carolina~70K1.87×
03Virginia~50K1.74×
04New Jersey~50K1.54×
05Louisiana~20K1.43×
06Mississippi~10K1.32×
07Texas~100K1.24×
08Georgia~40K1.22×
09Florida~100K1.20×
10Tennessee~30K1.20×
11Michigan~40K1.19×
12Maryland~20K1.19×
13South Carolina~20K1.11×
14Alabama~20K1.11×
15Pennsylvania~40K1.09×
16Connecticut~10K1.09×
17Missouri~20K1.07×
18Iowa~10K1.06×
19Arkansas~10K1.06×
20California~100K1.00×
21Oklahoma~10K1.00×
22Delaware~3K1.00×
23Indiana~20K0.97×
24Rhode Island~4K0.97×
25Kentucky~10K0.95×
26Illinois~40K0.92×
27Kansas~9K0.92×
28Nebraska~6K0.92×
29Massachusetts~20K0.91×
30Hawaii~5K0.91×
31Washington, District of Columbia~3K0.91×
32Utah~9K0.89×
33Nevada~10K0.88×
34Ohio~30K0.87×
35Minnesota~10K0.87×
36South Dakota~2K0.86×
37Arizona~20K0.85×
38Alaska~2K0.85×
39North Dakota~2K0.85×
40West Virginia~5K0.83×
41Vermont~2K0.82×
42Washington~20K0.79×
43Wisconsin~10K0.79×
44Maine~3K0.78×
45Idaho~5K0.76×
46New Mexico~5K0.76×
47Montana~3K0.76×
48New Hampshire~4K0.74×
49Oregon~10K0.73×
50Colorado~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Cookies and Cream, United States
0.71×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cookies and Cream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cookies and Cream audience
#·InterestCategoryAffinity×
01BreyersFood & Beverages25.61×
02Magnum (ice cream)Food & Beverages23.83×
03Cold Stone CreameryFood & Beverages16.38×
04FrappuccinoFood & Beverages11.02×
05Waffle HouseFood & Beverages8.41×
06Chocolate brownieFood & Beverages8.25×
07Krispy KremeFood & Beverages8.15×
08Outlet storeShopping6.49×
09Dairy QueenFood & Beverages4.06×
10Discount storesShopping2.95×
11Pizza HutFood & Beverages2.93×
12FedExBusiness & Career2.73×
13SubwayFood & Beverages2.71×
14Shopping mallsShopping2.53×
15Domino's PizzaFood & Beverages2.48×
16McDonald'sFood & Beverages2.38×
17Organic foodFood & Beverages2.33×
18Mortgage loansBusiness & Career2.27×
19StarbucksFood & Beverages2.18×
20PinterestInternet & Social Media2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cookies and Cream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cookies and Cream audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.92×
Convenience OrientationPREMIUM1.74×
IndulgenceJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cookies and Cream audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.61×
PatriotismCONSERVATISM0.74×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cookies and Cream have in United States?

Cookies and Cream has an estimated audience of 1,192,918 people in United States, concentrated in New York and California.

02

What is the gender split and age of Cookies and Cream fans?

68.9% of Cookies and Cream fans are female, 31.1% are male, with an average age of 30.6 years.

03

Which brands do Cookies and Cream fans like most?

Cookies and Cream fans show strongest brand affinity for Cold Stone Creamery (16.38×), Waffle House (8.41×), and Krispy Kreme (8.15×) over the country average.

04

Where do Cookies and Cream fans live in United States?

Cookies and Cream fans in United States are most concentrated in New York (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cookies and Cream fans also like?

Beyond Cookies and Cream itself, the audience over-indexes on Waffle House (8.41×), Krispy Kreme (8.15×), Magnum (ice cream) (23.83×), and Chocolate brownie (8.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Cookies and Cream audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cookies and Cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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