Rascasse Audience Intelligence

Mövenpick Ice Cream Target Market in Germany

A data profile of the people who buy, follow and care about Mövenpick Ice Cream in Germany — modelled from more than twelve digital signal sources. Mövenpick Ice Cream has an estimated audience of 128,816 people in Germany.

#9among Icecream in Germany#3718among Brand in Germany#1453in Food & Beverages

The average Mövenpick Ice Cream fan in Germany is 50.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ice cream parlor, Hazelnut, Cornetto (ice cream), with strongest over-indexing on Ice cream parlor (53.68× the country average).

Demographically, the Mövenpick Ice Cream audience skews more female with an average age of 50.9, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mövenpick Ice Cream fan in Germany is more female, around 50.9 years old, with strong Indulgence tendencies and a notable affinity for Ice cream parlor.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Mövenpick Ice Cream profile in Germany.

Audience size
129K
in Germany
Gender
87.3%♀
12.7% male
Age
50.9
average years
Country rank
#29776
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mövenpick Ice Cream

87.3% are female, 12.7% are male, average age 50.9.

Fig. 02

Gender split

87.3%
Female
12.7%
Male
Demographic split for Mövenpick Ice Cream audience in Germany
MetricValue
Female87.3%
Male12.7%
Average age50.9
Estimated audience size128,816
Fig. 03

Age distribution

Ø 50.9
average years
Age distribution of the Mövenpick Ice Cream audience in Germany
Age bracketShare%
16-192%
20-295%
30-3915%
40-4926%
50+51%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Mövenpick Ice Cream audience comes from Germany.

Worldwide audience distribution share by country for Mövenpick Ice Cream
CountryShare
Germany17.3%
Saudi Arabia13.6%
India11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mövenpick Ice Cream audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mövenpick Ice Cream customers by region in Germany
#RegionReachAffinity×
01Berlin~8K1.38×
02Baden-Württemberg~20K1.29×
03Hessen~10K1.21×
04Bremen~1K1.18×
05Hamburg~3K1.12×
06Bayern~20K1.10×
07Saarland~2K1.06×
08Mecklenburg-Vorpommern~2K0.94×
09Thüringen~3K0.92×
10Rheinland-Pfalz~6K0.91×
11Sachsen-Anhalt~3K0.91×
12Brandenburg~4K0.90×
13Nordrhein-Westfalen~30K0.89×
14Schleswig-Holstein~4K0.87×
15Niedersachsen~10K0.86×
16Sachsen~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Mövenpick Ice Cream, Germany
0.84×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mövenpick Ice Cream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mövenpick Ice Cream audience
#·InterestCategoryAffinity×
01Cornetto (ice cream)Food & Beverages71.67×
02HazelnutFood & Beverages67.97×
03Cookies and CreamFood & Beverages56.74×
04CaramelFood & Beverages55.06×
05Ice cream parlorFood & Beverages53.68×
06Earthlings (film)Movies & TV39.69×
07Black Coffee (play)Literature38.16×
08VanillaFood & Beverages33.42×
09Ice cream cakeFood & Beverages31.62×
10White Castle (restaurant)Food & Beverages28.67×
11Apple cider vinegarFood & Beverages21.34×
12Grupo ArcorFood & Beverages15.67×
13Simply RecipesFood & Beverages11.84×
14GelatoFood & Beverages11.18×
15Zoe SaldanaMovies & TV10.61×
16Ice creamFood & Beverages7.76×
17TchiboShopping3.38×
18RossmannShopping2.33×
19TagesschauMovies & TV1.80×
20PandoraMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mövenpick Ice Cream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mövenpick Ice Cream audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.76×
SpiritualityBALANCE1.73×
MindfulnessBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mövenpick Ice Cream audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Risk AppetiteTHRILL0.80×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mövenpick Ice Cream's target market in Germany?

Mövenpick Ice Cream's target market in Germany covers an estimated 128,816 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mövenpick Ice Cream customers?

87.3% of the Mövenpick Ice Cream audience are female, 12.7% are male, with an average age of 50.9 years.

03

Which brands do Mövenpick Ice Cream fans like most?

Mövenpick Ice Cream fans show strongest brand affinity for Ice cream parlor (53.68×), Hazelnut (67.97×), and Cornetto (ice cream) (71.67×) over the country average.

04

Where do Mövenpick Ice Cream fans live in Germany?

Mövenpick Ice Cream fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~30K), Bayern (reach ~20K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mövenpick Ice Cream fans also like?

Beyond Mövenpick Ice Cream itself, the audience over-indexes on Hazelnut (67.97×), Cornetto (ice cream) (71.67×), Caramel (55.06×), and Vanilla (33.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Icecream audiences in Germany

See Mövenpick Ice Cream audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mövenpick Ice Cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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