Caramel Audience in Germany
Caramel has an estimated audience of 415,666 people in Germany. 73.2% are female, 26.8% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Mothercare, Esra Erol, Este, Veneto.
The average Caramel fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Mothercare, with strongest over-indexing on Rossmann (1.85× the country average). Demographically, the Caramel audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Caramel fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 38.4 |
| Estimated audience size | 415,666 |
Audience persona
The typical Caramel fan in Germany is more female, around 38.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,148 | 1.01× |
| Bayern | 68,484 | 1.02× |
| Baden-Württemberg | 58,731 | 1.04× |
| Niedersachsen | 40,862 | 1.01× |
| Hessen | 33,136 | 1.05× |
| Berlin | 32,807 | 1.77× |
| Rheinland-Pfalz | 22,428 | 1.08× |
| Sachsen | 20,566 | 1.01× |
| Schleswig-Holstein | 15,473 | 1.04× |
| Brandenburg | 11,786 | 0.91× |
| Hamburg | 10,566 | 1.12× |
| Thüringen | 9,485 | 0.9× |
| Sachsen-Anhalt | 8,896 | 0.83× |
| Mecklenburg-Vorpommern | 6,775 | 0.85× |
| Saarland | 4,503 | 0.88× |
| Bremen | 3,538 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.85× | Shopping |
| Home Office | 1.53× | Business & Career |
| Mothercare | 2.22× | Kids & Family |
| Esra Erol | 4.6× | Movies & TV |
| Este, Veneto | 1.58× | Travel & Leisure |
| Sixx | 1.9× | Movies & TV |
| Women's empowerment | 2.1× | Politics & Society |
| Bank account | 1.65× | Business & Career |
| Fatteh | 5.49× | Food & Beverages |
| Cachorro | 1.7× | Pets & Animals |
| Peace and conflict studies | 3.93× | Politics & Society |
| Eco Friendly Living | 1.67× | Home & Garden |
| YouGov | 3.14× | Business & Career |
| Samanyolu Haber | 1.88× | Movies & TV |
| Gaelic football | 1.91× | Sports |
| Roger Federer | 1.57× | Sports |
| Ho, Ghana | 1.79× | Travel & Leisure |
| Ipekyol | 1.63× | Shopping |
| Ion Iliescu | 3.34× | Politics & Society |
| Braun Büffel | 3.4× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.72 |
| Indulgence | JOY | 1.68 |
| Pet Ownership | JOY | 1.51 |
| Design Affinity | PREMIUM | 1.42 |
| Creativity | OPEN | 1.3 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Taiwan | 7.9% |
| United Kingdom | 5.5% |
See Caramel audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Caramel have in Germany?
Caramel has an estimated audience of 415,666 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Caramel fans?
73.2% of Caramel fans are female, 26.8% are male, with an average age of 38.4 years.
Which brands do Caramel fans like most?
Caramel fans show strongest brand affinity for Rossmann (1.85×), Home Office (1.53×), and Mothercare (2.22×) over the country average.
Where do Caramel fans live in Germany?
Caramel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,148), Bayern (reach 68,484), and Baden-Württemberg (reach 58,731). These three regions account for the largest share of the active audience.
What other brands do Caramel fans also like?
Beyond Caramel itself, the audience over-indexes on Home Office (1.53×), Mothercare (2.22×), Esra Erol (4.6×), and Este, Veneto (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Caramel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.