Caramel Audience in United States

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Caramel has an estimated audience of 5,028,932 people in United States. 74.9% are female, 25.1% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Historic site, Grinch, Vocal harmony, Cherish (group).

The average Caramel fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Historic site, Grinch, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Caramel audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Caramel fans

Demographic split for Caramel audience in United States
MetricValue
Female74.9%
Male25.1%
Average age38.3
Estimated audience size5,028,932

Audience persona

The typical Caramel fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Caramel in United States
RegionReachAffinity
California563,5281.02×
Texas481,1271.11×
Florida345,2611.01×
New York278,1350.99×
Georgia207,5171.34×
Illinois181,7301.08×
Pennsylvania172,5911.02×
North Carolina170,1321.12×
Ohio162,7171.05×
Michigan141,9451.08×
Virginia128,2701.05×
Tennessee114,9471.14×
New Jersey113,7790.89×
Arizona111,9641.09×
Indiana104,9751.14×
Maryland98,8891.14×
Washington97,8850.97×
Alabama94,8611.35×
Louisiana92,7831.43×
Massachusetts88,9930.9×
Missouri87,6231.08×
South Carolina83,5091.1×
Minnesota73,7611.02×
Colorado70,7270.89×
Wisconsin69,3940.92×
Kentucky66,1171.05×
Oklahoma59,4481.06×
Mississippi56,1861.36×
Oregon53,9250.94×
Arkansas46,0061.11×
Connecticut45,0540.89×
Nevada44,8170.92×
Utah42,0570.93×
Iowa40,0670.97×
Kansas39,2500.99×
Nebraska24,1810.96×
West Virginia23,9631.02×
Idaho23,0550.91×
New Mexico22,5740.9×
Hawaii16,5690.77×
New Hampshire15,4270.78×
Maine14,8730.83×
Washington, District of Columbia13,6750.9×
Delaware13,5310.98×
Rhode Island13,2470.83×
Montana12,8580.92×
South Dakota9,7960.84×
North Dakota9,4720.92×
Alaska9,3950.87×
Vermont6,4020.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Caramel audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Historic site13.66×Arts & Culture
Grinch10.08×Movies & TV
Vocal harmony9.71×Music & Radio
Cherish (group)18.1×Music & Radio
TV Fanatic17.52×Movies & TV
Grace Slick14.06×Music & Radio
Elsword25.28×Games
Cam Ward4.25×Sports
Staycation3.62×Home & Garden
Hamden, Connecticut19.22×Travel & Leisure
Lahaina, Hawaii18.56×Travel & Leisure
Goop4.99×Internet & Social Media
Vickie Guerrero13.39×Business & Career
Hibachi6.12×Food & Beverages
Gomer Pyle, U.S.M.C.20.21×Movies & TV
Governor of Michigan5.54×Politics & Society
Mathcore5.94×Music & Radio
Fairy godmother5.49×Literature
Israel1.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Caramel audience
TraitClusterScore
IndulgenceJOY1.29
Price SensitivityPREMIUM1.29
Convenience OrientationPREMIUM1.28
Healthy LifestyleBALANCE1.24
CreativityOPEN1.18
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Caramel
CountryShare
United States20.9%
Taiwan7.9%
United Kingdom5.5%

See Caramel audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Caramel have in United States?

Caramel has an estimated audience of 5,028,932 people in United States, concentrated in California and Texas.

What is the gender split and age of Caramel fans?

74.9% of Caramel fans are female, 25.1% are male, with an average age of 38.3 years.

Which brands do Caramel fans like most?

Caramel fans show strongest brand affinity for Keene, New Hampshire (675×), Historic site (13.66×), and Grinch (10.08×) over the country average.

Where do Caramel fans live in United States?

Caramel fans in United States are most concentrated in California (reach 563,528), Texas (reach 481,127), and Florida (reach 345,261). These three regions account for the largest share of the active audience.

What other brands do Caramel fans also like?

Beyond Caramel itself, the audience over-indexes on Historic site (13.66×), Grinch (10.08×), Vocal harmony (9.71×), and Cherish (group) (18.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Caramel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.