Rascasse Audience Intelligence

Caramel Audience in United States

A data profile of the people who buy, follow and care about Caramel in United States — modelled from more than twelve digital signal sources. Caramel has an estimated audience of 5,028,932 people in United States.

#31among Sweet in United States#3783among Topic in United States#456in Food & Beverages

The average Caramel fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kelly Osbourne, Pizza Hut, Anna Faris, with strongest over-indexing on Kelly Osbourne (6.18× the country average).

Demographically, the Caramel audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caramel fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Kelly Osbourne.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caramel profile in United States.

Audience size
5M
in United States
Gender
74.9%♀
25.1% male
Age
38.3
average years
Country rank
#6681
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Caramel fans

74.9% are female, 25.1% are male, average age 38.3.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Caramel audience in United States
MetricValue
Female74.9%
Male25.1%
Average age38.3
Estimated audience size5,028,932
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Caramel audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Caramel audience comes from United States.

Worldwide audience distribution share by country for Caramel
CountryShare
United States20.9%
Taiwan7.9%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caramel audience in United States is strongest.

Fig. 05

Top regions by affinity

Caramel fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~90K1.42×
02Mississippi~60K1.36×
03Alabama~90K1.35×
04Georgia~200K1.30×
05North Carolina~200K1.13×
06Maryland~100K1.13×
07Arkansas~50K1.13×
08Tennessee~100K1.12×
09Indiana~100K1.11×
10South Carolina~80K1.09×
11Texas~500K1.07×
12Arizona~100K1.07×
13Missouri~90K1.06×
14Oklahoma~60K1.06×
15West Virginia~20K1.06×
16Kentucky~70K1.05×
17Ohio~200K1.04×
18Michigan~100K1.04×
19Illinois~200K1.02×
20Virginia~100K1.01×
21Delaware~10K1.01×
22Pennsylvania~200K1.00×
23Minnesota~70K1.00×
24Nebraska~30K1.00×
25Kansas~40K0.99×
26North Dakota~10K0.99×
27Florida~300K0.98×
28Iowa~40K0.98×
29Alaska~10K0.98×
30California~500K0.97×
31Idaho~20K0.96×
32Utah~40K0.95×
33South Dakota~10K0.95×
34Washington~100K0.94×
35Wisconsin~70K0.94×
36Montana~10K0.94×
37New York~300K0.93×
38Nevada~50K0.93×
39New Mexico~20K0.91×
40Washington, District of Columbia~10K0.91×
41Oregon~50K0.90×
42Connecticut~50K0.89×
43Massachusetts~90K0.87×
44New Jersey~100K0.86×
45Maine~20K0.86×
46Colorado~70K0.85×
47Rhode Island~10K0.85×
48Hawaii~20K0.81×
49New Hampshire~20K0.81×
50Vermont~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Caramel, United States
0.80×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caramel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caramel audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio6.18×
02Anna FarisMovies & TV6.18×
03Baking powderFood & Beverages6.18×
04Milla JovovichMovies & TV6.18×
05Chocolate brownieFood & Beverages4.36×
06Non-alcoholic beverageFood & Beverages2.60×
07Microwave ovenHome & Garden2.40×
08CupcakeFood & Beverages2.11×
09Pizza HutFood & Beverages1.97×
10Dunkin' DonutsFood & Beverages1.96×
11PastryFood & Beverages1.90×
12Snack foodFood & Beverages1.75×
13Discount storesShopping1.75×
14Domino's PizzaFood & Beverages1.70×
15Trader Joe'sShopping1.67×
16LunchFood & Beverages1.66×
17Organic foodFood & Beverages1.65×
18SubwayFood & Beverages1.65×
19BreakfastFood & Beverages1.61×
20StarbucksFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caramel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caramel audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.53×
Convenience OrientationPREMIUM1.44×
Price SensitivityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caramel audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Early Adopter MentalityPOWER0.88×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Caramel have in United States?

Caramel has an estimated audience of 5,028,932 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Caramel fans?

74.9% of Caramel fans are female, 25.1% are male, with an average age of 38.3 years.

03

Which brands do Caramel fans like most?

Caramel fans show strongest brand affinity for Kelly Osbourne (6.18×), Pizza Hut (1.97×), and Anna Faris (6.18×) over the country average.

04

Where do Caramel fans live in United States?

Caramel fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Caramel fans also like?

Beyond Caramel itself, the audience over-indexes on Pizza Hut (1.97×), Anna Faris (6.18×), Chocolate brownie (4.36×), and Trader Joe's (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Caramel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Caramel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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