Rascasse Audience Intelligence

Mövenpick Ice Cream Target Market in United States

A data profile of the people who buy, follow and care about Mövenpick Ice Cream in United States — modelled from more than twelve digital signal sources. Mövenpick Ice Cream has an estimated audience of 73,271 people in United States.

#17among Icecream in United States#9412among Brand in United States#4128in Food & Beverages

The average Mövenpick Ice Cream fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Food & Beverages · Type: Brand · Subtype: Icecream

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Mövenpick Ice Cream profile in United States.

Audience size
73K
in United States
Gender
55.0%♀
45.0% male
Age
35.5
average years
Country rank
#87670
Brand in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mövenpick Ice Cream

55.0% are female, 45.0% are male, average age 35.5.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Mövenpick Ice Cream audience in United States
MetricValue
Female55.0%
Male45.0%
Average age35.5
Estimated audience size73,271
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Mövenpick Ice Cream audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Mövenpick Ice Cream audience comes from United States.

Worldwide audience distribution share by country for Mövenpick Ice Cream
CountryShare
Germany17.3%
Saudi Arabia13.6%
India11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mövenpick Ice Cream audience in United States is strongest.

Fig. 05

Top regions by affinity

Mövenpick Ice Cream customers by region in United States
#RegionReachAffinity×
01Vermont<1K1.32×
02South Dakota<1K1.22×
03New York~5K1.20×
04Rhode Island<1K1.17×
05Washington, District of Columbia<1K1.17×
06Montana<1K1.17×
07Delaware<1K1.16×
08Maine<1K1.15×
09Hawaii<1K1.14×
10California~9K1.13×
11New Hampshire<1K1.13×
12West Virginia<1K1.07×
13Idaho<1K1.06×
14New Mexico<1K1.06×
15Massachusetts~2K1.05×
16North Dakota<1K1.03×
17Arkansas<1K1.02×
18Alaska<1K1.02×
19Nebraska<1K1.01×
20Mississippi<1K1.00×
21Iowa<1K0.99×
22Kansas<1K0.98×
23New Jersey~2K0.97×
24Oklahoma<1K0.96×
25Washington~1K0.95×
26Utah<1K0.95×
27Louisiana<1K0.94×
28Connecticut<1K0.94×
29Nevada<1K0.94×
30Kentucky<1K0.93×
31Alabama<1K0.92×
32Oregon<1K0.92×
33South Carolina<1K0.90×
34Wisconsin<1K0.90×
35Virginia~2K0.89×
36Maryland~1K0.89×
37Missouri~1K0.89×
38Minnesota<1K0.89×
39Illinois~2K0.88×
40Tennessee~1K0.88×
41Indiana~1K0.88×
42Colorado~1K0.88×
43Arizona~1K0.87×
44Georgia~2K0.84×
45Michigan~2K0.84×
46Ohio~2K0.82×
47North Carolina~2K0.82×
48Pennsylvania~2K0.81×
49Florida~4K0.78×
50Texas~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Mövenpick Ice Cream, United States
0.74×1.00×1.32×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mövenpick Ice Cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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