White chocolate Audience in Germany
White chocolate has an estimated audience of 371,030 people in Germany. 72.7% are female, 27.3% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Strawberry, Real property, Tagesschau, Livemusic.
The average White chocolate fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Strawberry, Real property, with strongest over-indexing on Western Union (9.82× the country average). Demographically, the White chocolate audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of White chocolate fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 32.7 |
| Estimated audience size | 371,030 |
Audience persona
The typical White chocolate fan in Germany is more female, around 32.7 years old, with strong Indulgence tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,749 | 1.18× |
| Bayern | 61,823 | 1.04× |
| Baden-Württemberg | 52,971 | 1.05× |
| Niedersachsen | 39,184 | 1.09× |
| Hessen | 28,128 | 0.99× |
| Rheinland-Pfalz | 20,105 | 1.08× |
| Sachsen | 18,007 | 0.99× |
| Berlin | 16,639 | 1× |
| Schleswig-Holstein | 13,718 | 1.03× |
| Brandenburg | 10,262 | 0.89× |
| Hamburg | 9,215 | 1.1× |
| Thüringen | 8,651 | 0.92× |
| Sachsen-Anhalt | 8,648 | 0.9× |
| Mecklenburg-Vorpommern | 5,727 | 0.81× |
| Saarland | 3,969 | 0.87× |
| Bremen | 3,384 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 9.82× | Business & Career |
| Strawberry | 17.61× | Food & Beverages |
| Real property | 6.88× | Home & Garden |
| Tagesschau | 2.72× | Movies & TV |
| Livemusic | 3.7× | Music & Radio |
| Candy | 4.02× | Food & Beverages |
| Natural foods | 4.56× | Food & Beverages |
| State school | 15.6× | Kids & Family |
| Language education | 5.4× | Business & Career |
| Pets | 1.72× | Pets & Animals |
| Chocolate truffle | 12.55× | Food & Beverages |
| Netto Marken-Discount | 2.04× | Shopping |
| Cervical vertebrae | 18.66× | Health |
| Cat food | 2.9× | Pets & Animals |
| Transfermarkt | 2.27× | Sports |
| Automobiles | 1.61× | Cars & Mobility |
| Property finder | 2.93× | Home & Garden |
| Paleolithic diet | 5.4× | Health |
| Muffin | 5.85× | Food & Beverages |
| Ski resort | 2.94× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.07 |
| Pet Ownership | JOY | 1.91 |
| Convenience Orientation | PREMIUM | 1.82 |
| Healthy Lifestyle | BALANCE | 1.81 |
| LGBTQ+ Identity | OPEN | 1.58 |
| Price Sensitivity | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 13.4% |
| United Kingdom | 6.4% |
See White chocolate audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does White chocolate have in Germany?
White chocolate has an estimated audience of 371,030 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of White chocolate fans?
72.7% of White chocolate fans are female, 27.3% are male, with an average age of 32.7 years.
Which brands do White chocolate fans like most?
White chocolate fans show strongest brand affinity for Western Union (9.82×), Strawberry (17.61×), and Real property (6.88×) over the country average.
Where do White chocolate fans live in Germany?
White chocolate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,749), Bayern (reach 61,823), and Baden-Württemberg (reach 52,971). These three regions account for the largest share of the active audience.
What other brands do White chocolate fans also like?
Beyond White chocolate itself, the audience over-indexes on Strawberry (17.61×), Real property (6.88×), Tagesschau (2.72×), and Livemusic (3.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for White chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.