Rascasse Audience Intelligence

White chocolate Audience in Germany

A data profile of the people who buy, follow and care about White chocolate in Germany — modelled from more than twelve digital signal sources. White chocolate has an estimated audience of 371,030 people in Germany.

#45among Sweet in Germany#5512among Topic in Germany#736in Food & Beverages

The average White chocolate fan in Germany is 32.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chocolate truffle, Chocolate brownie, Strawberry, with strongest over-indexing on Chocolate truffle (28.95× the country average).

Demographically, the White chocolate audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical White chocolate fan in Germany is more female, around 32.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Chocolate truffle.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White chocolate profile in Germany.

Audience size
371K
in Germany
Gender
72.7%♀
27.3% male
Age
32.7
average years
Country rank
#14888
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White chocolate fans

72.7% are female, 27.3% are male, average age 32.7.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for White chocolate audience in Germany
MetricValue
Female72.7%
Male27.3%
Average age32.7
Estimated audience size371,030
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the White chocolate audience in Germany
Age bracketShare%
16-1937%
20-2922%
30-3918%
40-4915%
50+9%
Fig. 04

Worldwide distribution

3.2%

of the worldwide White chocolate audience comes from Germany.

Worldwide audience distribution share by country for White chocolate
CountryShare
United States18.6%
Japan13.4%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White chocolate audience in Germany is strongest.

Fig. 05

Top regions by affinity

White chocolate fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~90K1.13×
02Hamburg~9K1.09×
03Niedersachsen~40K1.07×
04Berlin~20K1.06×
05Bremen~3K1.06×
06Rheinland-Pfalz~20K1.05×
07Baden-Württemberg~50K1.02×
08Schleswig-Holstein~10K1.02×
09Hessen~30K1.01×
10Bayern~60K1.00×
11Sachsen~20K0.99×
12Thüringen~9K0.95×
13Saarland~4K0.95×
14Sachsen-Anhalt~9K0.93×
15Brandenburg~10K0.91×
16Mecklenburg-Vorpommern~6K0.87×
Fig. 06

Affinity by region

Affinity by region — White chocolate, Germany
0.87×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White chocolate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White chocolate audience
#·InterestCategoryAffinity×
01Chocolate truffleFood & Beverages28.95×
02StrawberryFood & Beverages14.32×
03Chocolate brownieFood & Beverages10.49×
04Snack barFood & Beverages9.69×
05Frozen foodFood & Beverages7.89×
06Christmas ornamentHome & Garden6.42×
07Mobile phone accessoriesTechnology & Electronics6.02×
08MuffinFood & Beverages5.52×
09Slim-fit pantsFashion & Accessoires5.45×
10ConfectioneryFood & Beverages5.08×
11Non-alcoholic beverageFood & Beverages4.04×
12CupcakeFood & Beverages3.78×
13Tom CruiseMovies & TV3.71×
14Crime fictionLiterature3.40×
15PastryFood & Beverages2.75×
16TagesschauMovies & TV2.28×
17ZaraShopping2.18×
18RedditInternet & Social Media1.97×
19Netto Marken-DiscountShopping1.88×
20Android (operating system)Technology & Electronics1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White chocolate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White chocolate audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.94×
IndulgenceJOY1.73×
Pet OwnershipJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White chocolate audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Sports ActivityPOWER0.76×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White chocolate have in Germany?

White chocolate has an estimated audience of 371,030 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of White chocolate fans?

72.7% of White chocolate fans are female, 27.3% are male, with an average age of 32.7 years.

03

Which brands do White chocolate fans like most?

White chocolate fans show strongest brand affinity for Chocolate truffle (28.95×), Chocolate brownie (10.49×), and Strawberry (14.32×) over the country average.

04

Where do White chocolate fans live in Germany?

White chocolate fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do White chocolate fans also like?

Beyond White chocolate itself, the audience over-indexes on Chocolate brownie (10.49×), Strawberry (14.32×), Confectionery (5.08×), and Tagesschau (2.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See White chocolate audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for White chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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