Rascasse Audience Intelligence

White chocolate Audience in United States

A data profile of the people who buy, follow and care about White chocolate in United States — modelled from more than twelve digital signal sources. White chocolate has an estimated audience of 2,144,286 people in United States.

#53among Sweet in United States#6098among Topic in United States#822in Food & Beverages

The average White chocolate fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Edible Arrangements, Magnum (ice cream), Cold Stone Creamery, with strongest over-indexing on Edible Arrangements (47.97× the country average).

Demographically, the White chocolate audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White chocolate fan in United States is more female, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Edible Arrangements.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White chocolate profile in United States.

Audience size
2.1M
in United States
Gender
73.8%♀
26.2% male
Age
35.1
average years
Country rank
#13501
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White chocolate fans

73.8% are female, 26.2% are male, average age 35.1.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for White chocolate audience in United States
MetricValue
Female73.8%
Male26.2%
Average age35.1
Estimated audience size2,144,286
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the White chocolate audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3917%
40-4917%
50+13%
Fig. 04

Worldwide distribution

18.6%

of the worldwide White chocolate audience comes from United States.

Worldwide audience distribution share by country for White chocolate
CountryShare
United States18.6%
Japan13.4%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White chocolate audience in United States is strongest.

Fig. 05

Top regions by affinity

White chocolate fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~90K1.31×
02Louisiana~40K1.29×
03Mississippi~20K1.26×
04Texas~200K1.21×
05Alabama~40K1.18×
06Maryland~40K1.16×
07Washington~50K1.15×
08Arkansas~20K1.14×
09North Carolina~70K1.12×
10Arizona~50K1.12×
11South Carolina~40K1.12×
12Kentucky~30K1.12×
13California~300K1.11×
14Oklahoma~30K1.10×
15Virginia~60K1.08×
16Florida~200K1.07×
17Illinois~80K1.07×
18Tennessee~50K1.05×
19Nevada~20K1.05×
20New York~100K1.03×
21New Jersey~60K1.03×
22Indiana~40K1.03×
23West Virginia~10K1.03×
24Delaware~6K1.02×
25Connecticut~20K1.01×
26Hawaii~9K1.00×
27Michigan~60K0.99×
28Missouri~30K0.99×
29Pennsylvania~70K0.98×
30Ohio~60K0.98×
31Oregon~20K0.98×
32Kansas~20K0.98×
33Massachusetts~40K0.95×
34Colorado~30K0.95×
35Alaska~4K0.95×
36Minnesota~30K0.94×
37Nebraska~10K0.92×
38Rhode Island~6K0.92×
39Iowa~20K0.90×
40Wisconsin~30K0.89×
41New Mexico~10K0.89×
42Idaho~9K0.87×
43New Hampshire~7K0.87×
44Maine~7K0.87×
45Washington, District of Columbia~6K0.87×
46North Dakota~4K0.87×
47Utah~20K0.84×
48Montana~5K0.84×
49South Dakota~4K0.84×
50Vermont~3K0.83×
Fig. 06

Affinity by region

Affinity by region — White chocolate, United States
0.83×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White chocolate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White chocolate audience
#·InterestCategoryAffinity×
01Edible ArrangementsFood & Beverages47.97×
02Magnum (ice cream)Food & Beverages17.38×
03Kinder BuenoFood & Beverages17.26×
04Cold Stone CreameryFood & Beverages8.35×
05Baking powderFood & Beverages7.10×
06Chocolate brownieFood & Beverages5.80×
07Specialty coffeeFood & Beverages5.64×
08Outlet storeShopping5.29×
09Iced coffeeFood & Beverages4.79×
10Waffle HouseFood & Beverages4.53×
11CheesecakeFood & Beverages3.53×
12CupcakeFood & Beverages2.83×
13Valentine's DayKids & Family2.72×
14PastryFood & Beverages2.62×
15Dairy QueenFood & Beverages2.54×
16Snack foodFood & Beverages1.84×
17LunchFood & Beverages1.83×
18BreakfastFood & Beverages1.71×
19Pizza HutFood & Beverages1.68×
20Trader Joe'sShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White chocolate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White chocolate audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.71×
Price SensitivityPREMIUM1.54×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White chocolate audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
Risk AppetiteTHRILL0.81×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White chocolate have in United States?

White chocolate has an estimated audience of 2,144,286 people in United States, concentrated in California and Texas.

02

What is the gender split and age of White chocolate fans?

73.8% of White chocolate fans are female, 26.2% are male, with an average age of 35.1 years.

03

Which brands do White chocolate fans like most?

White chocolate fans show strongest brand affinity for Edible Arrangements (47.97×), Magnum (ice cream) (17.38×), and Cold Stone Creamery (8.35×) over the country average.

04

Where do White chocolate fans live in United States?

White chocolate fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do White chocolate fans also like?

Beyond White chocolate itself, the audience over-indexes on Magnum (ice cream) (17.38×), Cold Stone Creamery (8.35×), Waffle House (4.53×), and Chocolate brownie (5.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See White chocolate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for White chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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