White chocolate Audience in United States

White chocolate has an estimated audience of 2,144,286 people in United States. 73.8% are female, 26.2% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Edible Arrangements, Kia Sportage, Waffle House, Cold Stone Creamery, Honda HR-V.

The average White chocolate fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Edible Arrangements, Kia Sportage, Waffle House, with strongest over-indexing on Edible Arrangements (53.94× the country average). Demographically, the White chocolate audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of White chocolate fans

Demographic split for White chocolate audience in United States
MetricValue
Female73.8%
Male26.2%
Average age35.1
Estimated audience size2,144,286

Audience persona

The typical White chocolate fan in United States is more female, around 35.1 years old, with strong Indulgence tendencies and a notable affinity for Edible Arrangements.

Top regions in United States

Top regions ranked by reach for White chocolate in United States
RegionReachAffinity
California279,5391.19×
Texas219,4011.19×
Florida164,3991.13×
New York137,9791.15×
Georgia86,2071.31×
Illinois82,0231.15×
North Carolina72,4811.12×
Pennsylvania70,0840.97×
Ohio65,0010.98×
Virginia57,4721.1×
New Jersey56,4541.04×
Michigan56,2531×
Washington54,1641.26×
Arizona49,5251.13×
Tennessee45,9411.07×
Maryland43,3761.18×
Massachusetts41,8720.99×
Indiana41,3381.06×
South Carolina36,7071.14×
Colorado33,8551×
Missouri33,8520.98×
Louisiana33,5511.21×
Alabama33,0291.1×
Minnesota29,4180.96×
Kentucky29,2201.09×
Wisconsin28,4940.88×
Oklahoma26,1151.1×
Oregon25,4181.03×
Nevada22,7541.1×
Connecticut21,5591×
Mississippi20,9021.18×
Arkansas19,7191.12×
Kansas16,7140.99×
Utah15,8550.83×
Iowa15,2310.86×
West Virginia9,6590.97×
Hawaii9,5311.03×
Nebraska9,2710.86×
New Mexico9,1310.85×
Idaho8,8840.83×
New Hampshire7,4860.89×
Maine6,9210.9×
Rhode Island6,0750.89×
Delaware5,7940.98×
Washington, District of Columbia5,5380.86×
Montana4,4170.74×
Alaska3,8860.85×
South Dakota3,5400.71×
North Dakota3,1600.72×
Vermont2,7190.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for White chocolate audience
BrandAffinityCategory
Edible Arrangements53.94×Food & Beverages
Kia Sportage30×Cars & Mobility
Waffle House7.11×Food & Beverages
Cold Stone Creamery11.12×Food & Beverages
Honda HR-V20×Cars & Mobility
Magnum (ice cream)17.18×Food & Beverages
Specialty coffee8.2×Food & Beverages
Dairy Queen4.08×Food & Beverages
Pre-school playgroup21.65×Kids & Family
Ferrero Rocher13.53×Food & Beverages
Chocolate brownie5.84×Food & Beverages
Protein Shake13.3×Food & Beverages
Houston Astros4.46×Sports
Milka31.65×Food & Beverages
Iced coffee6.07×Food & Beverages
Kinder Bueno23.4×Food & Beverages
Jeep Grand Cherokee5.63×Cars & Mobility
Wingstop2.39×Food & Beverages
Texas Roadhouse1.98×Food & Beverages
Cheesecake4.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by White chocolate audience
TraitClusterScore
IndulgenceJOY1.59
Healthy LifestyleBALANCE1.3
Price SensitivityPREMIUM1.3
Design AffinityPREMIUM1.24
CreativityOPEN1.2
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for White chocolate
CountryShare
United States18.6%
Japan13.4%
United Kingdom6.4%

See White chocolate audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does White chocolate have in United States?

White chocolate has an estimated audience of 2,144,286 people in United States, concentrated in California and Texas.

What is the gender split and age of White chocolate fans?

73.8% of White chocolate fans are female, 26.2% are male, with an average age of 35.1 years.

Which brands do White chocolate fans like most?

White chocolate fans show strongest brand affinity for Edible Arrangements (53.94×), Kia Sportage (30×), and Waffle House (7.11×) over the country average.

Where do White chocolate fans live in United States?

White chocolate fans in United States are most concentrated in California (reach 279,539), Texas (reach 219,401), and Florida (reach 164,399). These three regions account for the largest share of the active audience.

What other brands do White chocolate fans also like?

Beyond White chocolate itself, the audience over-indexes on Kia Sportage (30×), Waffle House (7.11×), Cold Stone Creamery (11.12×), and Honda HR-V (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for White chocolate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.