Easter egg Audience in Germany
Easter egg has an estimated audience of 707,845 people in Germany. 64.9% are female, 35.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Cachorro, Assetto Corsa, Progressive rock, Stradivarius.
The average Easter egg fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Cachorro, Assetto Corsa, with strongest over-indexing on CAC 40 (2.14× the country average). Demographically, the Easter egg audience skews more female with an average age of 40.1, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Easter egg fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 40.1 |
| Estimated audience size | 707,845 |
Audience persona
The typical Easter egg fan in Germany is more female, around 40.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,665 | 1.04× |
| Bayern | 117,154 | 1.03× |
| Baden-Württemberg | 97,363 | 1.01× |
| Hessen | 67,491 | 1.25× |
| Niedersachsen | 65,497 | 0.95× |
| Berlin | 45,787 | 1.45× |
| Rheinland-Pfalz | 36,979 | 1.04× |
| Sachsen | 32,431 | 0.93× |
| Schleswig-Holstein | 22,320 | 0.88× |
| Brandenburg | 21,156 | 0.96× |
| Hamburg | 16,492 | 1.03× |
| Sachsen-Anhalt | 16,130 | 0.88× |
| Thüringen | 15,825 | 0.88× |
| Mecklenburg-Vorpommern | 9,904 | 0.73× |
| Saarland | 8,382 | 0.96× |
| Bremen | 5,875 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.14× | Business & Career |
| Cachorro | 4.69× | Pets & Animals |
| Assetto Corsa | 7.65× | Games |
| Progressive rock | 1.72× | Music & Radio |
| Stradivarius | 1.68× | Shopping |
| Ipekyol | 3.97× | Shopping |
| Bank account | 2.65× | Business & Career |
| Circular Quay | 20× | Travel & Leisure |
| Friedrich Gulda | 16.87× | Music & Radio |
| Inha University | 15.04× | Business & Career |
| Enzkreis | 7.33× | Travel & Leisure |
| Kloten | 8.45× | Travel & Leisure |
| Japanese domestic market | 3.05× | Politics & Society |
| Bounce (film) | 6.28× | Movies & TV |
| The Fader | 3.99× | Music & Radio |
| Gilbert Burns (fighter) | 9.6× | Sports |
| Sixx | 1.86× | Movies & TV |
| Eco Friendly Living | 2.2× | Home & Garden |
| Helvellyn | 16.82× | Travel & Leisure |
| Fatteh | 5.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.55 |
| Price Sensitivity | PREMIUM | 2.04 |
| Creativity | OPEN | 1.61 |
| Design Affinity | PREMIUM | 1.6 |
| Indulgence | JOY | 1.53 |
| DIY Mentality | THRILL | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Brazil | 13.8% |
| Italy | 6.4% |
See Easter egg audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Easter egg have in Germany?
Easter egg has an estimated audience of 707,845 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Easter egg fans?
64.9% of Easter egg fans are female, 35.1% are male, with an average age of 40.1 years.
Which brands do Easter egg fans like most?
Easter egg fans show strongest brand affinity for CAC 40 (2.14×), Cachorro (4.69×), and Assetto Corsa (7.65×) over the country average.
Where do Easter egg fans live in Germany?
Easter egg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,665), Bayern (reach 117,154), and Baden-Württemberg (reach 97,363). These three regions account for the largest share of the active audience.
What other brands do Easter egg fans also like?
Beyond Easter egg itself, the audience over-indexes on Cachorro (4.69×), Assetto Corsa (7.65×), Progressive rock (1.72×), and Stradivarius (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Easter egg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.