Rascasse Audience Intelligence

Easter egg Audience in Germany

A data profile of the people who buy, follow and care about Easter egg in Germany — modelled from more than twelve digital signal sources. Easter egg has an estimated audience of 707,845 people in Germany.

#3840among Topic in Germany#207in Kids & Family

The average Easter egg fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, Dropbox (service), with strongest over-indexing on Telegram (15.83× the country average).

Demographically, the Easter egg audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Easter egg fan in Germany is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easter egg profile in Germany.

Audience size
708K
in Germany
Gender
64.9%♀
35.1% male
Age
40.1
average years
Country rank
#8780
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Easter egg fans

64.9% are female, 35.1% are male, average age 40.1.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Easter egg audience in Germany
MetricValue
Female64.9%
Male35.1%
Average age40.1
Estimated audience size707,845
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Easter egg audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Easter egg audience comes from Germany.

Worldwide audience distribution share by country for Easter egg
CountryShare
United States14.4%
Brazil13.8%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easter egg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Easter egg fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.09×
02Berlin~30K1.06×
03Thüringen~20K1.06×
04Rheinland-Pfalz~40K1.05×
05Nordrhein-Westfalen~200K1.04×
06Bayern~100K1.04×
07Hessen~60K1.03×
08Sachsen~40K1.02×
09Baden-Württemberg~100K0.99×
10Saarland~9K0.99×
11Niedersachsen~70K0.97×
12Sachsen-Anhalt~20K0.97×
13Bremen~6K0.97×
14Hamburg~20K0.95×
15Schleswig-Holstein~20K0.94×
16Mecklenburg-Vorpommern~10K0.92×
Fig. 06

Affinity by region

Affinity by region — Easter egg, Germany
0.92×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easter egg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easter egg audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family36.74×
02Climate engineeringBusiness & Career28.91×
03Scotland national football teamSports27.48×
04Tibetan BuddhismPolitics & Society26.88×
05World Economic ForumPolitics & Society25.72×
06Ramadan (calendar month)Politics & Society25.11×
07Sustainable businessBusiness & Career21.97×
08Love ActuallyMovies & TV20.00×
09Earth DayPolitics & Society20.00×
10Rosie Huntington-WhiteleyFashion & Accessoires20.00×
11Wales national football teamSports20.00×
12TransgenderismPolitics & Society19.52×
13Ukraine national football teamSports18.91×
14Dropbox (service)Technology & Electronics16.89×
15TelegramInternet & Social Media15.83×
16Small Business AdministrationBusiness & Career14.27×
17TrelloInternet & Social Media14.09×
18Sustainable consumptionFood & Beverages13.30×
19New Year's EveHome & Garden13.27×
20FundraisingBusiness & Career7.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easter egg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easter egg audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.29×
Price SensitivityPREMIUM2.20×
Social Media UsageJOY2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easter egg audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.00×
PatriotismCONSERVATISM1.01×
SpiritualityBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Easter egg have in Germany?

Easter egg has an estimated audience of 707,845 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Easter egg fans?

64.9% of Easter egg fans are female, 35.1% are male, with an average age of 40.1 years.

03

Which brands do Easter egg fans like most?

Easter egg fans show strongest brand affinity for Telegram (15.83×), Love Actually (20×), and Dropbox (service) (16.89×) over the country average.

04

Where do Easter egg fans live in Germany?

Easter egg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Easter egg fans also like?

Beyond Easter egg itself, the audience over-indexes on Love Actually (20×), Dropbox (service) (16.89×), Same-sex marriage (36.74×), and Ramadan (calendar month) (25.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Easter egg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Easter egg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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