Easter egg Audience in United States

Easter egg logo

Easter egg has an estimated audience of 2,067,467 people in United States. 69.1% are female, 30.9% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Jingoism, Tierra Cali, Saving, Nasal cavity, Flash memory.

The average Easter egg fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jingoism, Tierra Cali, Saving, with strongest over-indexing on Jingoism (1.65× the country average). Demographically, the Easter egg audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Easter egg fans

Demographic split for Easter egg audience in United States
MetricValue
Female69.1%
Male30.9%
Average age39.6
Estimated audience size2,067,467

Audience persona

The typical Easter egg fan in United States is more female, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Jingoism.

Top regions in United States

Top regions ranked by reach for Easter egg in United States
RegionReachAffinity
California267,1781.18×
Texas211,4151.19×
Florida124,1730.89×
New York100,8300.87×
Pennsylvania72,4221.04×
Arizona69,6901.65×
North Carolina67,8251.09×
Illinois65,6370.95×
Georgia64,2731.01×
Ohio60,3970.95×
Michigan53,3590.99×
Virginia47,3020.94×
New Jersey45,3950.86×
Washington44,7051.08×
Alabama44,2411.53×
Tennessee43,9021.06×
Indiana39,7031.05×
Missouri34,8491.05×
Massachusetts34,1070.84×
Louisiana32,1981.21×
Wisconsin31,8271.02×
South Carolina31,3881.01×
Kentucky29,9991.16×
Minnesota28,2170.95×
Maryland27,4920.77×
Colorado27,1280.83×
Oklahoma27,0841.18×
Oregon24,3461.03×
Utah22,5451.22×
Mississippi19,1021.12×
Arkansas19,0661.12×
Connecticut18,1460.88×
Iowa17,4671.03×
Nevada17,3920.87×
Kansas17,2311.06×
Idaho10,4511.01×
New Mexico10,2960.99×
Nebraska10,0920.97×
West Virginia9,9381.03×
Hawaii8,3810.94×
New Hampshire6,8440.84×
Maine6,7780.92×
Alaska6,7181.52×
Montana5,1650.9×
Rhode Island5,1140.78×
South Dakota4,5260.95×
North Dakota4,4971.06×
Washington, District of Columbia4,1520.67×
Delaware3,9910.7×
Vermont2,9270.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Easter egg audience
BrandAffinityCategory
Jingoism1.65×Politics & Society
Tierra Cali4.34×Travel & Leisure
Saving1.6×Business & Career
Nasal cavity4.09×Health
Flash memory1.5×Technology & Electronics
New York Harbor4.68×Travel & Leisure
Cachorro1.8×Pets & Animals
Tierra caliente2.55×Travel & Leisure
Ironmongery3.26×Home & Garden
Solo climbing2.17×Sports
Temple Grandin2.37×Literature
Roger Daltrey3.13×Movies & TV
Eli Lilly2.26×Health
Gaelic football2.1×Sports
Julio Cesar Chavez Jr.1.94×Sports
Janitor1.64×Home & Garden
Hattiesburg, Mississippi2.54×Travel & Leisure
Layne Staley1.57×Music & Radio
WKRN-TV1.61×Movies & TV
E-box3.1×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Easter egg audience
TraitClusterScore
Luxury OrientationPREMIUM1.68
Urban LifestyleOPEN1.5
TravellingTHRILL1.5
IndulgenceJOY1.46
Price SensitivityPREMIUM1.45
Family OrientationCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Easter egg
CountryShare
United States14.4%
Brazil13.8%
Italy6.4%

See Easter egg audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Easter egg have in United States?

Easter egg has an estimated audience of 2,067,467 people in United States, concentrated in California and Texas.

What is the gender split and age of Easter egg fans?

69.1% of Easter egg fans are female, 30.9% are male, with an average age of 39.6 years.

Which brands do Easter egg fans like most?

Easter egg fans show strongest brand affinity for Jingoism (1.65×), Tierra Cali (4.34×), and Saving (1.6×) over the country average.

Where do Easter egg fans live in United States?

Easter egg fans in United States are most concentrated in California (reach 267,178), Texas (reach 211,415), and Florida (reach 124,173). These three regions account for the largest share of the active audience.

What other brands do Easter egg fans also like?

Beyond Easter egg itself, the audience over-indexes on Tierra Cali (4.34×), Saving (1.6×), Nasal cavity (4.09×), and Flash memory (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Easter egg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.