Rascasse Audience Intelligence

Easter egg Audience in United States

A data profile of the people who buy, follow and care about Easter egg in United States — modelled from more than twelve digital signal sources. Easter egg has an estimated audience of 2,067,467 people in United States.

#6216among Topic in United States#302in Kids & Family

The average Easter egg fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bakery, Reddit, Subway, with strongest over-indexing on Bakery (3.67× the country average).

Demographically, the Easter egg audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Easter egg fan in United States is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Bakery.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easter egg profile in United States.

Audience size
2.1M
in United States
Gender
69.1%♀
30.9% male
Age
39.6
average years
Country rank
#13879
Topic in United States
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Easter egg fans

69.1% are female, 30.9% are male, average age 39.6.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Easter egg audience in United States
MetricValue
Female69.1%
Male30.9%
Average age39.6
Estimated audience size2,067,467
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Easter egg audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3922%
40-4922%
50+19%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Easter egg audience comes from United States.

Worldwide audience distribution share by country for Easter egg
CountryShare
United States14.4%
Brazil13.8%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easter egg audience in United States is strongest.

Fig. 05

Top regions by affinity

Easter egg fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~70K1.62×
02Alaska~7K1.56×
03Alabama~40K1.54×
04Louisiana~30K1.24×
05Utah~20K1.23×
06Oklahoma~30K1.18×
07Texas~200K1.16×
08Arkansas~20K1.14×
09Kentucky~30K1.11×
10California~200K1.09×
11Kansas~20K1.09×
12Idaho~10K1.09×
13West Virginia~10K1.09×
14North Dakota~5K1.08×
15Mississippi~20K1.07×
16Missouri~40K1.06×
17North Carolina~60K1.04×
18Indiana~40K1.04×
19Nebraska~10K1.04×
20Iowa~20K1.03×
21Hawaii~9K1.03×
22Tennessee~40K1.01×
23Washington~40K1.01×
24Wisconsin~30K1.01×
25South Dakota~5K1.00×
26Georgia~60K0.99×
27Pennsylvania~70K0.98×
28New Mexico~10K0.98×
29Oregon~20K0.97×
30Maine~7K0.97×
31Montana~6K0.97×
32South Carolina~30K0.96×
33Virginia~50K0.93×
34Ohio~60K0.92×
35Michigan~50K0.91×
36Connecticut~20K0.91×
37Minnesota~30K0.90×
38Vermont~3K0.90×
39Illinois~60K0.89×
40Nevada~20K0.87×
41New Hampshire~7K0.87×
42New Jersey~50K0.86×
43Massachusetts~30K0.84×
44Florida~100K0.83×
45New York~90K0.82×
46Colorado~30K0.81×
47Rhode Island~5K0.81×
48Delaware~5K0.80×
49Maryland~30K0.78×
50Washington, District of Columbia~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Easter egg, United States
0.70×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easter egg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easter egg audience
#·InterestCategoryAffinity×
01Rotten TomatoesMovies & TV3.75×
02BakeryFood & Beverages3.67×
03Diet foodFood & Beverages3.67×
04Anne HathawayMovies & TV3.15×
05Handmade jewelryFashion & Accessoires2.69×
06RedditInternet & Social Media2.62×
07Organic farmingFood & Beverages2.32×
08SubwayFood & Beverages2.26×
09FedExBusiness & Career2.24×
10CocktailFood & Beverages2.23×
11Five BelowShopping2.22×
12MuseumArts & Culture2.17×
13Pizza HutFood & Beverages2.08×
14Fine artBusiness & Career2.08×
15Local foodFood & Beverages1.96×
16McDonald'sFood & Beverages1.90×
17Trader Joe'sShopping1.75×
18IKEAHome & Garden1.73×
19Dollar GeneralShopping1.71×
20StarbucksFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easter egg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easter egg audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.58×
TravellingTHRILL1.56×
Price SensitivityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easter egg audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
TraditionCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Easter egg have in United States?

Easter egg has an estimated audience of 2,067,467 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Easter egg fans?

69.1% of Easter egg fans are female, 30.9% are male, with an average age of 39.6 years.

03

Which brands do Easter egg fans like most?

Easter egg fans show strongest brand affinity for Bakery (3.67×), Reddit (2.62×), and Subway (2.26×) over the country average.

04

Where do Easter egg fans live in United States?

Easter egg fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Easter egg fans also like?

Beyond Easter egg itself, the audience over-indexes on Reddit (2.62×), Subway (2.26×), Pizza Hut (2.08×), and McDonald's (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Easter egg audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Easter egg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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