Fruit preserves Audience in Germany

Fruit preserves has an estimated audience of 433,314 people in Germany. 71.0% are female, 29.0% are male, average age 39.9. Top regions: Sachsen, Thüringen, Brandenburg. Top brand affinities: Este, Veneto, CAC 40, Assetto Corsa, Cachorro, Progressive rock.
The average Fruit preserves fan in Germany is 39.9 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Thüringen, Brandenburg. Top brand affinities include Este, Veneto, CAC 40, Assetto Corsa, with strongest over-indexing on Este, Veneto (3.58× the country average). Demographically, the Fruit preserves audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Fruit preserves fans
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 39.9 |
| Estimated audience size | 433,314 |
Audience persona
The typical Fruit preserves fan in Germany is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Este, Veneto.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 34,064 | 1.6× |
| Thüringen | 27,026 | 2.45× |
| Brandenburg | 25,706 | 1.91× |
| Baden-Württemberg | 24,261 | 0.41× |
| Niedersachsen | 24,102 | 0.57× |
| Bayern | 23,894 | 0.34× |
| Nordrhein-Westfalen | 21,601 | 0.23× |
| Rheinland-Pfalz | 20,467 | 0.94× |
| Hessen | 18,414 | 0.56× |
| Schleswig-Holstein | 17,941 | 1.15× |
| Sachsen-Anhalt | 17,039 | 1.52× |
| Berlin | 16,768 | 0.87× |
| Hamburg | 12,090 | 1.23× |
| Saarland | 8,939 | 1.68× |
| Mecklenburg-Vorpommern | 2,997 | 0.36× |
| Bremen | 2,924 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Este, Veneto | 3.58× | Travel & Leisure |
| CAC 40 | 1.94× | Business & Career |
| Assetto Corsa | 7.3× | Games |
| Cachorro | 4.13× | Pets & Animals |
| Progressive rock | 1.53× | Music & Radio |
| Ipekyol | 3.79× | Shopping |
| Fabo | 14.45× | Music & Radio |
| Icon (magazine) | 2.14× | Arts & Culture |
| Bank account | 2.36× | Business & Career |
| Braine-l'Alleud | 26.51× | Travel & Leisure |
| Hemnet | 4.03× | Home & Garden |
| myDealZ | 1.99× | Shopping |
| Samanyolu Haber | 2.94× | Movies & TV |
| Japanese domestic market | 2.88× | Politics & Society |
| Keeper (password manager) | 2.63× | Technology & Electronics |
| Sixx | 1.9× | Movies & TV |
| Picnic | 2.1× | Kids & Family |
| Ich + Ich | 7.73× | Music & Radio |
| Eichstätt | 5.62× | Travel & Leisure |
| Hückelhoven | 4.27× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.73 |
| Healthy Lifestyle | BALANCE | 1.7 |
| Design Affinity | PREMIUM | 1.6 |
| Pet Ownership | JOY | 1.55 |
| Indulgence | JOY | 1.52 |
| Creativity | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 9.8% |
| United Kingdom | 6.7% |
See Fruit preserves audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fruit preserves have in Germany?
Fruit preserves has an estimated audience of 433,314 people in Germany, concentrated in Sachsen and Thüringen.
What is the gender split and age of Fruit preserves fans?
71.0% of Fruit preserves fans are female, 29.0% are male, with an average age of 39.9 years.
Which brands do Fruit preserves fans like most?
Fruit preserves fans show strongest brand affinity for Este, Veneto (3.58×), CAC 40 (1.94×), and Assetto Corsa (7.3×) over the country average.
Where do Fruit preserves fans live in Germany?
Fruit preserves fans in Germany are most concentrated in Sachsen (reach 34,064), Thüringen (reach 27,026), and Brandenburg (reach 25,706). These three regions account for the largest share of the active audience.
What other brands do Fruit preserves fans also like?
Beyond Fruit preserves itself, the audience over-indexes on CAC 40 (1.94×), Assetto Corsa (7.3×), Cachorro (4.13×), and Progressive rock (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fruit preserves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.