Rascasse Audience Intelligence

Fruit preserves Audience in Germany

A data profile of the people who buy, follow and care about Fruit preserves in Germany — modelled from more than twelve digital signal sources. Fruit preserves has an estimated audience of 433,314 people in Germany.

#5044among Topic in Germany#642in Food & Beverages

The average Fruit preserves fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Flights, Chocolate truffle, Dua Lipa, with strongest over-indexing on Google Flights (14.59× the country average).

Demographically, the Fruit preserves audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fruit preserves fan in Germany is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Flights.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fruit preserves profile in Germany.

Audience size
433K
in Germany
Gender
71.0%♀
29.0% male
Age
39.9
average years
Country rank
#13151
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruit preserves fans

71.0% are female, 29.0% are male, average age 39.9.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Fruit preserves audience in Germany
MetricValue
Female71.0%
Male29.0%
Average age39.9
Estimated audience size433,314
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Fruit preserves audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4924%
50+20%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Fruit preserves audience comes from Germany.

Worldwide audience distribution share by country for Fruit preserves
CountryShare
United States19.1%
Brazil9.8%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruit preserves audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fruit preserves fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.38×
02Brandenburg~20K1.24×
03Sachsen~30K1.21×
04Hamburg~10K1.05×
05Schleswig-Holstein~20K1.04×
06Sachsen-Anhalt~10K1.03×
07Saarland~5K1.02×
08Bremen~4K1.00×
09Rheinland-Pfalz~20K0.99×
10Mecklenburg-Vorpommern~8K0.99×
11Berlin~20K0.95×
12Niedersachsen~40K0.89×
13Hessen~30K0.89×
14Baden-Württemberg~50K0.85×
15Bayern~60K0.83×
16Nordrhein-Westfalen~80K0.81×
Fig. 06

Affinity by region

Affinity by region — Fruit preserves, Germany
0.81×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit preserves audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit preserves audience
#·InterestCategoryAffinity×
01GinsengHealth31.85×
02BiedronkaShopping20.00×
03Jenson ButtonSports20.00×
04Kelly RowlandMusic & Radio20.00×
05Chocolate truffleFood & Beverages19.60×
06Firefly (airline)Travel & Leisure17.11×
07Google FlightsTravel & Leisure14.59×
08Dua LipaMusic & Radio9.34×
09Sabrina CarpenterMusic & Radio8.41×
10NutellaFood & Beverages7.74×
11Charlotte TilburyBeauty & Wellness5.38×
12ConfectioneryFood & Beverages3.82×
13KitchenwareHome & Garden3.27×
14Discounts and allowancesShopping3.24×
15Fast foodFood & Beverages2.50×
16PrimarkShopping2.50×
17RossmannShopping2.41×
18Netto Marken-DiscountShopping2.31×
19TK MaxxShopping2.24×
20TagesschauMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit preserves audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit preserves audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.71×
Quality AwarenessPREMIUM1.60×
Design AffinityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit preserves audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
ExtroversionTHRILL0.91×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fruit preserves have in Germany?

Fruit preserves has an estimated audience of 433,314 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fruit preserves fans?

71.0% of Fruit preserves fans are female, 29.0% are male, with an average age of 39.9 years.

03

Which brands do Fruit preserves fans like most?

Fruit preserves fans show strongest brand affinity for Google Flights (14.59×), Chocolate truffle (19.6×), and Dua Lipa (9.34×) over the country average.

04

Where do Fruit preserves fans live in Germany?

Fruit preserves fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Fruit preserves fans also like?

Beyond Fruit preserves itself, the audience over-indexes on Chocolate truffle (19.6×), Dua Lipa (9.34×), Sabrina Carpenter (8.41×), and Ginseng (31.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Fruit preserves audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fruit preserves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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