Fruit preserves Audience in Germany

Fruit preserves logo

Fruit preserves has an estimated audience of 433,314 people in Germany. 71.0% are female, 29.0% are male, average age 39.9. Top regions: Sachsen, Thüringen, Brandenburg. Top brand affinities: Google Flights, Western Union, Real property, Firefly (airline), otoMoto.pl.

The average Fruit preserves fan in Germany is 39.9 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Thüringen, Brandenburg. Top brand affinities include Google Flights, Western Union, Real property, with strongest over-indexing on Google Flights (13.63× the country average). Demographically, the Fruit preserves audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Fruit preserves fans

Demographic split for Fruit preserves audience in Germany
MetricValue
Female71.0%
Male29.0%
Average age39.9
Estimated audience size433,314

Audience persona

The typical Fruit preserves fan in Germany is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Flights.

Top regions in Germany

Top regions ranked by reach for Fruit preserves in Germany
RegionReachAffinity
Sachsen34,0641.6×
Thüringen27,0262.45×
Brandenburg25,7061.91×
Baden-Württemberg24,2610.41×
Niedersachsen24,1020.57×
Bayern23,8940.34×
Nordrhein-Westfalen21,6010.23×
Rheinland-Pfalz20,4670.94×
Hessen18,4140.56×
Schleswig-Holstein17,9411.15×
Sachsen-Anhalt17,0391.52×
Berlin16,7680.87×
Hamburg12,0901.23×
Saarland8,9391.68×
Mecklenburg-Vorpommern2,9970.36×
Bremen2,9240.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit preserves audience
BrandAffinityCategory
Google Flights13.63×Travel & Leisure
Western Union9.28×Business & Career
Real property6.96×Home & Garden
Firefly (airline)18.98×Travel & Leisure
otoMoto.pl11.75×Cars & Mobility
Sabrina Carpenter6.31×Music & Radio
Netto Marken-Discount2.33×Shopping
Pets1.78×Pets & Animals
Discounts and allowances3.26×Shopping
Chivas Regal16.12×Food & Beverages
Rossmann2.41×Shopping
Nutella7.3×Food & Beverages
Jenson Button20×Sports
Chocolate truffle12.55×Food & Beverages
Spiegel Online1.85×News
Saturn (store)2.82×Shopping
Do it yourself (DIY)1.85×Home & Garden
Focus2.98×News
Tagesschau1.57×Movies & TV
Language education4.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit preserves audience
TraitClusterScore
Price SensitivityPREMIUM1.73
Healthy LifestyleBALANCE1.7
Design AffinityPREMIUM1.6
Pet OwnershipJOY1.55
IndulgenceJOY1.52
CreativityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Fruit preserves
CountryShare
United States19.1%
Brazil9.8%
United Kingdom6.7%

See Fruit preserves audiences in other countries

More Food & Beverages audiences in Germany

Frequently asked questions

How many fans does Fruit preserves have in Germany?

Fruit preserves has an estimated audience of 433,314 people in Germany, concentrated in Sachsen and Thüringen.

What is the gender split and age of Fruit preserves fans?

71.0% of Fruit preserves fans are female, 29.0% are male, with an average age of 39.9 years.

Which brands do Fruit preserves fans like most?

Fruit preserves fans show strongest brand affinity for Google Flights (13.63×), Western Union (9.28×), and Real property (6.96×) over the country average.

Where do Fruit preserves fans live in Germany?

Fruit preserves fans in Germany are most concentrated in Sachsen (reach 34,064), Thüringen (reach 27,026), and Brandenburg (reach 25,706). These three regions account for the largest share of the active audience.

What other brands do Fruit preserves fans also like?

Beyond Fruit preserves itself, the audience over-indexes on Western Union (9.28×), Real property (6.96×), Firefly (airline) (18.98×), and otoMoto.pl (11.75×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fruit preserves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.