Rascasse Audience Intelligence

Fruit preserves Audience in United States

A data profile of the people who buy, follow and care about Fruit preserves in United States — modelled from more than twelve digital signal sources. Fruit preserves has an estimated audience of 7,810,354 people in United States.

#2779among Topic in United States#340in Food & Beverages

The average Fruit preserves fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Non-alcoholic beverage, Pastry, Nothing Bundt Cakes, with strongest over-indexing on Non-alcoholic beverage (3.45× the country average).

Demographically, the Fruit preserves audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fruit preserves fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fruit preserves profile in United States.

Audience size
7.8M
in United States
Gender
74.4%♀
25.6% male
Age
41.3
average years
Country rank
#4540
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruit preserves fans

74.4% are female, 25.6% are male, average age 41.3.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Fruit preserves audience in United States
MetricValue
Female74.4%
Male25.6%
Average age41.3
Estimated audience size7,810,354
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Fruit preserves audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4923%
50+24%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Fruit preserves audience comes from United States.

Worldwide audience distribution share by country for Fruit preserves
CountryShare
United States19.1%
Brazil9.8%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruit preserves audience in United States is strongest.

Fig. 05

Top regions by affinity

Fruit preserves fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~500K1.77×
02Alaska~20K1.16×
03Vermont~20K1.14×
04Washington~200K1.12×
05South Dakota~20K1.10×
06North Dakota~20K1.09×
07Oregon~90K1.06×
08Montana~20K1.05×
09Maine~30K1.04×
10Hawaii~30K1.03×
11Idaho~40K1.02×
12Kansas~60K1.01×
13Indiana~100K1.00×
14West Virginia~40K1.00×
15Washington, District of Columbia~20K1.00×
16Arkansas~60K0.99×
17Rhode Island~20K0.99×
18Delaware~20K0.99×
19Mississippi~60K0.98×
20Nebraska~40K0.98×
21New Hampshire~30K0.97×
22California~800K0.96×
23South Carolina~100K0.96×
24Louisiana~100K0.96×
25Kentucky~90K0.96×
26Iowa~60K0.96×
27Wisconsin~100K0.95×
28New Mexico~40K0.95×
29New York~400K0.94×
30Pennsylvania~200K0.94×
31Ohio~200K0.94×
32Alabama~100K0.94×
33Connecticut~70K0.94×
34Utah~70K0.94×
35Georgia~200K0.93×
36New Jersey~200K0.93×
37Tennessee~100K0.93×
38Missouri~100K0.93×
39Colorado~100K0.93×
40Michigan~200K0.92×
41Oklahoma~80K0.92×
42North Carolina~200K0.91×
43Virginia~200K0.91×
44Massachusetts~100K0.91×
45Minnesota~100K0.91×
46Nevada~70K0.90×
47Maryland~100K0.88×
48Arizona~100K0.87×
49Florida~500K0.85×
50Texas~600K0.82×
Fig. 06

Affinity by region

Affinity by region — Fruit preserves, United States
0.82×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit preserves audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit preserves audience
#·InterestCategoryAffinity×
01Edible ArrangementsFood & Beverages4.32×
02Non-alcoholic beverageFood & Beverages3.45×
03Nothing Bundt CakesFood & Beverages3.18×
04Mineral waterFood & Beverages2.90×
05Microwave ovenHome & Garden2.81×
06CappuccinoFood & Beverages2.79×
07PastryFood & Beverages2.56×
08CupcakeFood & Beverages2.01×
09KitchenwareHome & Garden1.87×
10BakeryFood & Beverages1.84×
11Charitable organizationPolitics & Society1.78×
12Real propertyHome & Garden1.76×
13PharmacyBusiness & Career1.75×
14Five BelowShopping1.71×
15GeneticsKids & Family1.66×
16Britney SpearsMusic & Radio1.66×
17J. C. PenneyShopping1.63×
18SupermarketShopping1.58×
19Panda ExpressFood & Beverages1.52×
20LunchFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit preserves audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit preserves audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.61×
Community OrientationOPEN1.46×
Price SensitivityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit preserves audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.78×
Pet OwnershipJOY0.83×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fruit preserves have in United States?

Fruit preserves has an estimated audience of 7,810,354 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fruit preserves fans?

74.4% of Fruit preserves fans are female, 25.6% are male, with an average age of 41.3 years.

03

Which brands do Fruit preserves fans like most?

Fruit preserves fans show strongest brand affinity for Non-alcoholic beverage (3.45×), Pastry (2.56×), and Nothing Bundt Cakes (3.18×) over the country average.

04

Where do Fruit preserves fans live in United States?

Fruit preserves fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Illinois (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Fruit preserves fans also like?

Beyond Fruit preserves itself, the audience over-indexes on Pastry (2.56×), Nothing Bundt Cakes (3.18×), Microwave oven (2.81×), and Bakery (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Fruit preserves audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruit preserves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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