Fruit preserves Audience in United States

Fruit preserves logo

Fruit preserves has an estimated audience of 7,810,354 people in United States. 74.4% are female, 25.6% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Honda HR-V, Nothing Bundt Cakes, Texas Roadhouse, Do it yourself (DIY).

The average Fruit preserves fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Honda HR-V, Nothing Bundt Cakes, with strongest over-indexing on Kia Sportage (23.38× the country average). Demographically, the Fruit preserves audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Fruit preserves fans

Demographic split for Fruit preserves audience in United States
MetricValue
Female74.4%
Male25.6%
Average age41.3
Estimated audience size7,810,354

Audience persona

The typical Fruit preserves fan in United States is more female, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Fruit preserves in United States
RegionReachAffinity
California768,1410.89×
Texas548,0710.82×
Florida417,7520.79×
New York410,0140.94×
Pennsylvania228,4070.87×
Ohio219,1430.91×
Georgia213,5070.89×
Illinois212,1110.82×
North Carolina193,7280.82×
New Jersey187,5230.94×
Michigan184,9580.91×
Virginia173,7250.91×
Washington152,7010.97×
Massachusetts141,8290.92×
Tennessee116,9930.75×
Indiana113,1740.79×
Arizona109,0280.68×
South Carolina108,2360.92×
Maryland105,8720.79×
Missouri104,6240.83×
Wisconsin103,7790.88×
Colorado97,4560.79×
Minnesota96,9370.87×
Louisiana92,9500.92×
Oregon85,7540.96×
Kentucky83,6190.85×
Oklahoma70,3160.81×
Alabama69,7750.64×
Mississippi64,0731×
Kansas61,7151×
Utah61,1990.87×
Arkansas59,9180.93×
Nevada57,9090.77×
Connecticut56,0700.72×
Iowa51,2650.8×
Hawaii39,2941.17×
West Virginia36,1921×
Idaho35,9920.92×
Nebraska35,9390.92×
New Mexico33,5170.86×
Alaska33,3382×
Montana29,0621.34×
Maine28,7781.03×
South Dakota28,6861.59×
North Dakota27,9301.74×
New Hampshire27,5270.89×
Washington, District of Columbia27,2131.16×
Wyoming27,0252.33×
Rhode Island26,5801.07×
Vermont26,1431.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit preserves audience
BrandAffinityCategory
Kia Sportage23.38×Cars & Mobility
Honda HR-V15.58×Cars & Mobility
Nothing Bundt Cakes4.2×Food & Beverages
Texas Roadhouse2×Food & Beverages
Do it yourself (DIY)1.7×Home & Garden
Dollar General1.89×Shopping
Pre-school playgroup15.97×Kids & Family
J. C. Penney2.28×Shopping
Real property2.23×Home & Garden
Kroger1.87×Food & Beverages
Houston Astros3.48×Sports
Dollar Tree1.65×Shopping
IHOP2.34×Food & Beverages
Five Below2.24×Shopping
Microwave oven2.59×Home & Garden
Livemusic2.11×Music & Radio
Dentistry2.11×Business & Career
Jeep Grand Cherokee4.22×Cars & Mobility
Pastry2.24×Food & Beverages
Take-out1.87×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit preserves audience
TraitClusterScore
IndulgenceJOY1.45
DIY MentalityTHRILL1.28
Price SensitivityPREMIUM1.28
CreativityOPEN1.27
Healthy LifestyleBALANCE1.26
IndividualismJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Fruit preserves
CountryShare
United States19.1%
Brazil9.8%
United Kingdom6.7%

See Fruit preserves audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Fruit preserves have in United States?

Fruit preserves has an estimated audience of 7,810,354 people in United States, concentrated in California and Texas.

What is the gender split and age of Fruit preserves fans?

74.4% of Fruit preserves fans are female, 25.6% are male, with an average age of 41.3 years.

Which brands do Fruit preserves fans like most?

Fruit preserves fans show strongest brand affinity for Kia Sportage (23.38×), Honda HR-V (15.58×), and Nothing Bundt Cakes (4.2×) over the country average.

Where do Fruit preserves fans live in United States?

Fruit preserves fans in United States are most concentrated in California (reach 768,141), Texas (reach 548,071), and Florida (reach 417,752). These three regions account for the largest share of the active audience.

What other brands do Fruit preserves fans also like?

Beyond Fruit preserves itself, the audience over-indexes on Honda HR-V (15.58×), Nothing Bundt Cakes (4.2×), Texas Roadhouse (2×), and Do it yourself (DIY) (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruit preserves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.