A data profile of the people who buy, follow and care about Fruit preserves in Brazil — modelled from more than twelve digital signal sources. Fruit preserves has an estimated audience of 4,001,652 people in Brazil.
Fruit preserves has an estimated audience of 4,001,652 people in Brazil. 82.8% are female, 17.2% are male, average age 38.2. Top brand affinities: Instagram, Country music, Rock music, Medicine, Pop music.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.8× the country average).
Demographically, the Fruit preserves audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Fruit preserves fan in Brazil is more female, around 38.2 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Fruit preserves profile in Brazil.
82.8% are female, 17.2% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 82.8% |
| Male | 17.2% |
| Average age | 38.2 |
| Estimated audience size | 4,001,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Fruit preserves audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 9.8% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Fruit preserves audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobly | Shopping | 4.71× | ||
| 02 | Nutella | Food & Beverages | 3.09× | ||
| 03 | Baking | Food & Beverages | 2.47× | ||
| 04 | Cupcake | Food & Beverages | 2.19× | ||
| 05 | Bakery | Food & Beverages | 2.09× | ||
| 06 | Pop music | Music & Radio | 1.97× | ||
| 07 | Rock music | Music & Radio | 1.89× | ||
| 08 | Medicine | Business & Career | 1.86× | ||
| 09 | Country music | Music & Radio | 1.84× | ||
| 10 | Internet & Social Media | 1.80× | |||
| 11 | Soul music | Music & Radio | 1.75× | ||
| 12 | Hip hop music | Music & Radio | 1.74× | ||
| 13 | Fast food | Food & Beverages | 1.73× | ||
| 14 | Shopping malls | Shopping | 1.69× | ||
| 15 | Personal care | Health | 1.69× | ||
| 16 | Wine | Food & Beverages | 1.69× | ||
| 17 | Furniture | Home & Garden | 1.64× | ||
| 18 | Entrepreneurship | Business & Career | 1.57× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.55× | ||
| 20 | Fragrances | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.68× | |
| Indulgence | JOY | 1.68× | |
| Creativity | OPEN | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Extroversion | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fruit preserves. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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