Rascasse Audience Intelligence

Healthy Recipes Audience in United States

A data profile of the people who buy, follow and care about Healthy Recipes in United States — modelled from more than twelve digital signal sources. Healthy Recipes has an estimated audience of 4,945,910 people in United States.

#3820among Topic in United States#462in Food & Beverages

The average Healthy Recipes fan in United States is 33.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Natural foods, QVC, Discount stores, with strongest over-indexing on Natural foods (10.96× the country average).

Demographically, the Healthy Recipes audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Healthy Recipes fan in United States is more female, around 33.5 years old, with strong Indulgence tendencies and a notable affinity for Natural foods.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healthy Recipes profile in United States.

Audience size
4.9M
in United States
Gender
75.0%♀
25.0% male
Age
33.5
average years
Country rank
#6771
Topic in United States
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healthy Recipes fans

75.0% are female, 25.0% are male, average age 33.5.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Healthy Recipes audience in United States
MetricValue
Female75.0%
Male25.0%
Average age33.5
Estimated audience size4,945,910
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Healthy Recipes audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3919%
40-4917%
50+8%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Healthy Recipes audience comes from United States.

Worldwide audience distribution share by country for Healthy Recipes
CountryShare
United States32.4%
Germany8.0%
Canada7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healthy Recipes audience in United States is strongest.

Fig. 05

Top regions by affinity

Healthy Recipes fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K3.12×
02Louisiana~80K1.30×
03West Virginia~30K1.18×
04Missouri~90K1.17×
05Mississippi~50K1.17×
06South Carolina~90K1.16×
07Kentucky~70K1.15×
08Idaho~30K1.14×
09North Dakota~10K1.14×
10Texas~500K1.12×
11New York~300K1.11×
12Oklahoma~60K1.11×
13Connecticut~50K1.11×
14South Dakota~10K1.11×
15Iowa~40K1.08×
16Alaska~10K1.05×
17Illinois~200K1.04×
18Ohio~200K1.04×
19New Hampshire~20K1.03×
20Florida~300K1.00×
21Oregon~60K1.00×
22Rhode Island~20K1.00×
23North Carolina~100K0.99×
24Vermont~9K0.99×
25Kansas~40K0.98×
26Indiana~90K0.96×
27Wisconsin~70K0.96×
28Arkansas~40K0.96×
29Michigan~100K0.95×
30Colorado~70K0.95×
31Alabama~70K0.95×
32Pennsylvania~200K0.94×
33Tennessee~90K0.94×
34Nebraska~20K0.93×
35Delaware~10K0.92×
36Utah~40K0.91×
37Minnesota~60K0.88×
38Maine~20K0.88×
39Nevada~40K0.87×
40Montana~10K0.87×
41Georgia~100K0.86×
42New Jersey~100K0.84×
43Virginia~100K0.84×
44New Mexico~20K0.84×
45Massachusetts~80K0.83×
46Maryland~70K0.80×
47California~400K0.78×
48Washington~70K0.75×
49Washington, District of Columbia~10K0.72×
50Hawaii~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Healthy Recipes, United States
0.66×1.00×3.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy Recipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy Recipes audience
#·InterestCategoryAffinity×
01Natural foodsFood & Beverages10.96×
02Pressure cookingHome & Garden8.14×
03High-net-worth individualBusiness & Career7.48×
04QVCMovies & TV6.90×
05Weather forecastingHome & Garden6.10×
06Potato chipFood & Beverages4.90×
07Discount storesShopping4.60×
08MoisturizerHome & Garden4.52×
09Renewable energyBusiness & Career4.11×
10Trader Joe'sShopping3.42×
11FedExBusiness & Career2.90×
12Shopping mallsShopping2.87×
13PinterestInternet & Social Media2.70×
14Organic foodFood & Beverages2.68×
15Mortgage loansBusiness & Career2.67×
16Pizza HutFood & Beverages2.54×
17SubwayFood & Beverages2.52×
18TikTokInternet & Social Media2.15×
19McDonald'sFood & Beverages2.06×
20FurnitureHome & Garden1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy Recipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy Recipes audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.09×
Family OrientationCONSERVATISM2.63×
Convenience OrientationPREMIUM2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy Recipes audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
IndividualismJOY0.91×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Healthy Recipes have in United States?

Healthy Recipes has an estimated audience of 4,945,910 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Healthy Recipes fans?

75.0% of Healthy Recipes fans are female, 25.0% are male, with an average age of 33.5 years.

03

Which brands do Healthy Recipes fans like most?

Healthy Recipes fans show strongest brand affinity for Natural foods (10.96×), QVC (6.9×), and Discount stores (4.6×) over the country average.

04

Where do Healthy Recipes fans live in United States?

Healthy Recipes fans in United States are most concentrated in Texas (reach ~500K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Healthy Recipes fans also like?

Beyond Healthy Recipes itself, the audience over-indexes on QVC (6.9×), Discount stores (4.6×), Trader Joe's (3.42×), and Weather forecasting (6.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Healthy Recipes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Healthy Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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