Urban agriculture Audience in Germany
Urban agriculture has an estimated audience of 1,178,764 people in Germany. 51.0% are female, 49.0% are male, average age 46.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Solar panel, Efficient energy use, Urban horticulture, Solar power, Wetter.com.
The average Urban agriculture fan in Germany is 46.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Solar panel, Efficient energy use, Urban horticulture, with strongest over-indexing on Solar panel (4.29× the country average). Demographically, the Urban agriculture audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Urban agriculture fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 46.7 |
| Estimated audience size | 1,178,764 |
Audience persona
The typical Urban agriculture fan in Germany is balanced, around 46.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Solar panel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,915 | 0.42× |
| Bayern | 66,097 | 0.35× |
| Baden-Württemberg | 65,535 | 0.41× |
| Niedersachsen | 62,412 | 0.55× |
| Berlin | 54,751 | 1.04× |
| Hessen | 45,742 | 0.51× |
| Brandenburg | 41,061 | 1.12× |
| Sachsen | 39,514 | 0.68× |
| Rheinland-Pfalz | 37,843 | 0.64× |
| Thüringen | 35,841 | 1.19× |
| Sachsen-Anhalt | 33,226 | 1.09× |
| Schleswig-Holstein | 32,411 | 0.77× |
| Saarland | 31,540 | 2.18× |
| Mecklenburg-Vorpommern | 29,223 | 1.3× |
| Bremen | 28,508 | 2.83× |
| Hamburg | 24,740 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solar panel | 4.29× | Home & Garden |
| Efficient energy use | 3.1× | Technology & Electronics |
| Urban horticulture | 4.28× | Home & Garden |
| Solar power | 2.4× | Home & Garden |
| Wetter.com | 1.52× | Home & Garden |
| Gated community | 3.77× | Home & Garden |
| Photovoltaics | 2.39× | Home & Garden |
| Deichmann | 1.55× | Shopping |
| FlixBus | 2.14× | Cars & Mobility |
| Renewable energy | 1.77× | Business & Career |
| Gardener | 2.03× | Home & Garden |
| Helene Fischer | 1.63× | Music & Radio |
| Solar energy | 1.84× | Home & Garden |
| Green building | 2.84× | Home & Garden |
| Photovoltaic system | 2.6× | Home & Garden |
| Organic farming | 1.7× | Food & Beverages |
| Home construction | 1.5× | Home & Garden |
| DIY Projects | 2.28× | Home & Garden |
| Equine therapy | 2.18× | Health |
| Siberian Husky | 1.9× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.85 |
| Sustainability | BALANCE | 2.18 |
| DIY Mentality | THRILL | 2.15 |
| Design Affinity | PREMIUM | 1.95 |
| Pet Ownership | JOY | 1.83 |
| Quality Awareness | PREMIUM | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 9.4% |
| Germany | 6.5% |
See Urban agriculture audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Urban agriculture have in Germany?
Urban agriculture has an estimated audience of 1,178,764 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Urban agriculture fans?
51.0% of Urban agriculture fans are female, 49.0% are male, with an average age of 46.7 years.
Which brands do Urban agriculture fans like most?
Urban agriculture fans show strongest brand affinity for Solar panel (4.29×), Efficient energy use (3.1×), and Urban horticulture (4.28×) over the country average.
Where do Urban agriculture fans live in Germany?
Urban agriculture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,915), Bayern (reach 66,097), and Baden-Württemberg (reach 65,535). These three regions account for the largest share of the active audience.
What other brands do Urban agriculture fans also like?
Beyond Urban agriculture itself, the audience over-indexes on Efficient energy use (3.1×), Urban horticulture (4.28×), Solar power (2.4×), and Wetter.com (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Urban agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.