Rascasse Audience Intelligence

Urban agriculture Audience in Germany

A data profile of the people who buy, follow and care about Urban agriculture in Germany — modelled from more than twelve digital signal sources. Urban agriculture has an estimated audience of 1,178,764 people in Germany.

#173among Field of study in Germany#2828among Topic in Germany#513in Business & Career

The average Urban agriculture fan in Germany is 46.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar panel, Efficient energy use, Urban horticulture, with strongest over-indexing on Solar panel (4.29× the country average).

Demographically, the Urban agriculture audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Mindfulness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Urban agriculture fan in Germany is balanced, around 46.7 years old, with strong Mindfulness tendencies and a notable affinity for Solar panel.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban agriculture profile in Germany.

Audience size
1.2M
in Germany
Gender
51.0%♀
49.0% male
Age
46.7
average years
Country rank
#5621
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urban agriculture fans

51.0% are female, 49.0% are male, average age 46.7.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Urban agriculture audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age46.7
Estimated audience size1,178,764
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Urban agriculture audience in Germany
Age bracketShare%
16-196%
20-2911%
30-3920%
40-4928%
50+36%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Urban agriculture audience comes from Germany.

Worldwide audience distribution share by country for Urban agriculture
CountryShare
United States21.4%
Brazil9.4%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban agriculture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Urban agriculture fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.49×
02Saarland~20K1.26×
03Thüringen~30K1.10×
04Mecklenburg-Vorpommern~20K1.08×
05Sachsen-Anhalt~30K1.05×
06Brandenburg~40K1.04×
07Hamburg~30K0.98×
08Schleswig-Holstein~40K0.96×
09Berlin~50K0.95×
10Rheinland-Pfalz~50K0.92×
11Sachsen~50K0.90×
12Niedersachsen~90K0.79×
13Hessen~70K0.79×
14Baden-Württemberg~100K0.73×
15Bayern~100K0.70×
16Nordrhein-Westfalen~200K0.66×
Fig. 06

Affinity by region

Affinity by region — Urban agriculture, Germany
0.66×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban agriculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban agriculture audience
#·InterestCategoryAffinity×
01Solar panelHome & Garden4.29×
02Urban horticultureHome & Garden4.28×
03Gated communityHome & Garden3.77×
04Efficient energy useTechnology & Electronics3.10×
05Green buildingHome & Garden2.84×
06Photovoltaic systemHome & Garden2.60×
07Solar powerHome & Garden2.40×
08PhotovoltaicsHome & Garden2.39×
09DIY ProjectsHome & Garden2.28×
10Equine therapyHealth2.18×
11FlixBusCars & Mobility2.14×
12GardenerHome & Garden2.03×
13HugendubelShopping1.99×
14BalkonkraftwerkHome & Garden1.92×
15Solar energyHome & Garden1.84×
16Renewable energyBusiness & Career1.77×
17Organic farmingFood & Beverages1.70×
18Helene FischerMusic & Radio1.63×
19DeichmannShopping1.55×
20Home constructionHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban agriculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban agriculture audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.20×
DIY MentalityTHRILL1.15×
SustainabilityBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban agriculture audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Social Media UsageJOY0.84×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urban agriculture have in Germany?

Urban agriculture has an estimated audience of 1,178,764 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Urban agriculture fans?

51.0% of Urban agriculture fans are female, 49.0% are male, with an average age of 46.7 years.

03

Which brands do Urban agriculture fans like most?

Urban agriculture fans show strongest brand affinity for Solar panel (4.29×), Efficient energy use (3.1×), and Urban horticulture (4.28×) over the country average.

04

Where do Urban agriculture fans live in Germany?

Urban agriculture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Urban agriculture fans also like?

Beyond Urban agriculture itself, the audience over-indexes on Efficient energy use (3.1×), Urban horticulture (4.28×), Solar power (2.4×), and Hugendubel (1.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Urban agriculture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Urban agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →