Top 50 Spices in India

This curated ranking covers the 50 largest spices in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 82 spices tracked in India, the 50 ranked here account for the largest measured audience reach. Herb, Sugar and Olive oil lead the list with a combined estimated audience of 16,221,052 people. Across all 50 entries the average audience size is 679,773, and the largest, Herb, reaches around 7,152,755 people in India. Audience size is the estimated number of unique people in India who actively engage with each spice, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

Ranking

Rank	Name	Audience size	Country share	Subtype	Category
1	Herb	7,152,755	5.5%	Spice	Food & Beverages
2	Sugar	5,993,454	3.1%	Spice	Food & Beverages
3	Olive oil	3,074,843	5.6%	Spice	Food & Beverages
4	Spice mix	2,048,295	23.0%	Spice	Food & Beverages
5	Honey	1,823,977	2.3%	Spice	Food & Beverages
6	Maggi	1,680,725	25.8%	Spice	Food & Beverages
7	Chili pepper	1,380,904	3.2%	Spice	Food & Beverages
8	Saffron	1,322,286	12.6%	Spice	Food & Beverages
9	Ghee	1,070,939	25.1%	Spice	Food & Beverages
10	Garlic	881,518	2.4%	Spice	Food & Beverages
11	Coconut oil	778,134	4.6%	Spice	Food & Beverages
12	Black pepper	560,769	2.7%	Spice	Food & Beverages
13	Chili powder	554,170	9.3%	Spice	Food & Beverages
14	Vanilla	400,612	1.1%	Spice	Food & Beverages
15	Paste (food)	398,517	2.6%	Spice	Food & Beverages
16	Cinnamon	394,587	2.0%	Spice	Food & Beverages
17	Olive	382,281	1.4%	Spice	Food & Beverages
18	Custard	376,680	2.4%	Spice	Food & Beverages
19	Salt (chemistry)	309,289	2.9%	Spice	Food & Beverages
20	Cocoa bean	269,956	1.3%	Spice	Food & Beverages
21	Cocoa solids	234,225	4.6%	Spice	Food & Beverages
22	Gravy	223,925	2.7%	Spice	Food & Beverages
23	Curry powder	217,900	11.8%	Spice	Food & Beverages
24	Herbes de Provence	216,778	32.5%	Spice	Food & Beverages
25	Sesame oil	208,344	6.2%	Spice	Food & Beverages
26	Mustard (condiment)	179,452	1.6%	Spice	Food & Beverages
27	Hemp oil	161,208	3.9%	Spice	Food & Beverages
28	Mustard oil	136,406	26.0%	Spice	Food & Beverages
29	Cocoa butter	135,422	2.2%	Spice	Food & Beverages
30	Sriracha sauce	123,998	5.1%	Spice	Food & Beverages
31	Whipped cream	114,916	2.4%	Spice	Food & Beverages
32	Ketchup	112,835	1.4%	Spice	Food & Beverages
33	Hot sauce	108,400	1.1%	Spice	Food & Beverages
34	Brown sugar	100,811	1.3%	Spice	Food & Beverages
35	Mayonnaise	86,430	0.6%	Spice	Food & Beverages
36	Beeswax	76,921	1.6%	Spice	Food & Beverages
37	Hellmann's and Best Foods	71,113	6.8%	Spice	Food & Beverages
38	Soy sauce	70,251	0.6%	Spice	Food & Beverages
39	Sea salt	64,111	1.0%	Spice	Food & Beverages
40	Treacle	56,183	1.5%	Spice	Food & Beverages
41	Peanut oil	49,856	11.3%	Spice	Food & Beverages
42	Rice bran oil	47,670	4.7%	Spice	Food & Beverages
43	Vanilla extract	46,635	2.3%	Spice	Food & Beverages
44	Seasoned salt	44,034	8.3%	Spice	Food & Beverages
45	Garlic salt	43,012	11.4%	Spice	Food & Beverages
46	Canola	42,845	2.5%	Spice	Food & Beverages
47	Barbecue sauce	42,078	0.5%	Spice	Food & Beverages
48	Himalayan salt	40,193	1.8%	Spice	Food & Beverages
49	Colza oil	39,493	3.0%	Spice	Food & Beverages
50	Jalapeño	38,561	0.6%	Spice	Food & Beverages