Rascasse Audience Intelligence

Ecological niche Audience in United States

A data profile of the people who buy, follow and care about Ecological niche in United States — modelled from more than twelve digital signal sources. Ecological niche has an estimated audience of 961,176 people in United States.

#8801among Topic in United States#1131in Home & Garden

The average Ecological niche fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Major League Soccer, Innovation, with strongest over-indexing on Trader Joe's (1.86× the country average).

Demographically, the Ecological niche audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ecological niche fan in United States is more female, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Trader Joe's.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ecological niche profile in United States.

Audience size
961K
in United States
Gender
65.0%♀
35.0% male
Age
40.9
average years
Country rank
#24315
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ecological niche fans

65.0% are female, 35.0% are male, average age 40.9.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Ecological niche audience in United States
MetricValue
Female65.0%
Male35.0%
Average age40.9
Estimated audience size961,176
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Ecological niche audience in United States
Age bracketShare%
16-1920%
20-2911%
30-3919%
40-4931%
50+20%
Fig. 04

Worldwide distribution

56.6%

of the worldwide Ecological niche audience comes from United States.

Worldwide audience distribution share by country for Ecological niche
CountryShare
United States56.6%
Spain10.6%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ecological niche audience in United States is strongest.

Fig. 05

Top regions by affinity

Ecological niche fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~40K1.33×
02Virginia~30K1.32×
03California~100K1.23×
04North Carolina~40K1.22×
05New Hampshire~5K1.22×
06New Mexico~6K1.20×
07North Dakota~2K1.14×
08Maine~4K1.13×
09Kansas~8K1.12×
10Florida~70K1.11×
11Massachusetts~20K1.10×
12Vermont~2K1.10×
13Pennsylvania~40K1.09×
14Washington~20K1.09×
15Hawaii~4K1.09×
16Alaska~2K1.09×
17Indiana~20K1.06×
18Maryland~20K1.05×
19Oregon~10K1.05×
20Montana~3K1.05×
21Kentucky~10K1.01×
22Rhode Island~3K1.00×
23New York~50K0.99×
24South Carolina~10K0.99×
25South Dakota~2K0.99×
26Nebraska~5K0.98×
27Texas~80K0.96×
28Minnesota~10K0.96×
29Connecticut~9K0.96×
30Ohio~30K0.95×
31Delaware~3K0.95×
32Colorado~10K0.94×
33Idaho~4K0.93×
34Washington, District of Columbia~3K0.93×
35New Jersey~20K0.92×
36Arkansas~7K0.92×
37West Virginia~4K0.92×
38Wisconsin~10K0.91×
39Mississippi~7K0.90×
40Missouri~10K0.89×
41Utah~8K0.89×
42Iowa~7K0.89×
43Illinois~30K0.88×
44Alabama~10K0.88×
45Oklahoma~9K0.88×
46Louisiana~10K0.87×
47Tennessee~20K0.85×
48Arizona~20K0.84×
49Michigan~20K0.83×
50Nevada~8K0.81×
Fig. 06

Affinity by region

Affinity by region — Ecological niche, United States
0.81×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ecological niche audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ecological niche audience
#·InterestCategoryAffinity×
01EssayLiterature5.23×
02Eva GreenMovies & TV5.23×
03New York LotteryGames3.70×
04Affiliate marketingBusiness & Career3.56×
05Private schoolKids & Family3.45×
06InternshipBusiness & Career3.37×
07Major League SoccerSports3.13×
08ScholarshipKids & Family3.04×
09Master of Business AdministrationBusiness & Career2.71×
10InnovationBusiness & Career2.50×
11Distance educationBusiness & Career2.44×
12Real propertyHome & Garden2.38×
13CBS NewsMovies & TV1.89×
14Trader Joe'sShopping1.86×
15Online newspaperNews1.79×
16PhilanthropyArts & Culture1.77×
17GeneticsKids & Family1.67×
18FedExBusiness & Career1.55×
19Mortgage loansBusiness & Career1.54×
20Panera BreadFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ecological niche audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ecological niche audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.70×
PatriotismCONSERVATISM1.49×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ecological niche audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Luxury OrientationPREMIUM0.92×
MindfulnessBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ecological niche have in United States?

Ecological niche has an estimated audience of 961,176 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ecological niche fans?

65.0% of Ecological niche fans are female, 35.0% are male, with an average age of 40.9 years.

03

Which brands do Ecological niche fans like most?

Ecological niche fans show strongest brand affinity for Trader Joe's (1.86×), Major League Soccer (3.13×), and Innovation (2.5×) over the country average.

04

Where do Ecological niche fans live in United States?

Ecological niche fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ecological niche fans also like?

Beyond Ecological niche itself, the audience over-indexes on Major League Soccer (3.13×), Innovation (2.5×), Real property (2.38×), and Affiliate marketing (3.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Ecological niche audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ecological niche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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