Ecological niche Audience in United States

Ecological niche logo

Ecological niche has an estimated audience of 961,176 people in United States. 65.0% are female, 35.0% are male, average age 40.9. Top regions: California, Florida, Texas. Top brand affinities: Historic site, Jesse Plemons, UK garage, Alaska, Natural rubber.

The average Ecological niche fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Historic site, Jesse Plemons, UK garage, with strongest over-indexing on Historic site (5.16× the country average). Demographically, the Ecological niche audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Ecological niche fans

Demographic split for Ecological niche audience in United States
MetricValue
Female65.0%
Male35.0%
Average age40.9
Estimated audience size961,176

Audience persona

The typical Ecological niche fan in United States is more female, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Ecological niche in United States
RegionReachAffinity
California135,4231.28×
Florida89,2451.37×
Texas72,2410.87×
New York60,5731.13×
Georgia42,7381.44×
Pennsylvania32,4941×
Ohio28,1450.95×
North Carolina26,8640.93×
Virginia25,3421.08×
Illinois25,0620.78×
Washington21,9781.14×
Michigan21,4460.85×
Massachusetts20,5371.08×
New Jersey19,6510.8×
Maryland16,7051.01×
Indiana16,5090.94×
Tennessee16,0970.83×
Arizona14,7450.75×
Missouri13,0820.84×
Oregon12,6701.15×
South Carolina12,3230.85×
Colorado12,2910.81×
Minnesota11,9890.87×
Wisconsin11,3540.79×
Kentucky10,0950.84×
Connecticut9,6511×
Louisiana9,1850.74×
Alabama9,1610.68×
Kansas8,2521.09×
Utah7,3330.85×
Oklahoma7,0520.66×
Iowa6,9440.88×
Arkansas6,5550.83×
Mississippi5,9030.75×
Nevada5,8480.63×
New Hampshire5,3541.41×
Maine5,1671.5×
Hawaii4,8361.17×
Nebraska4,5870.95×
New Mexico4,4000.91×
Idaho4,1250.86×
North Dakota3,5651.81×
Montana3,5331.32×
West Virginia3,2490.73×
Rhode Island3,2311.06×
Washington, District of Columbia2,5070.87×
Alaska2,4321.18×
Delaware2,3150.87×
South Dakota2,2671.02×
Vermont2,2251.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ecological niche audience
BrandAffinityCategory
Historic site5.16×Arts & Culture
Jesse Plemons3.3×Movies & TV
UK garage5.23×Music & Radio
Alaska1.6×Travel & Leisure
Natural rubber1.68×Cars & Mobility
Goop4.3×Internet & Social Media
Staycation2.46×Home & Garden
Bank account1.8×Business & Career
Kendra Scott1.93×Fashion & Accessoires
Governor of Michigan4.58×Politics & Society
Wok3.96×Food & Beverages
Queens College, City University of New York4.39×Business & Career
JDSU1.83×Business & Career
Nebraska Cornhuskers football2.05×Sports
Grinch2.28×Movies & TV
Regional styles of Mexican music1.52×Music & Radio
Morphine (band)4.28×Music & Radio
Home staging2.69×Home & Garden
headspace4.7×Health
Vocal harmony2.25×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ecological niche audience
TraitClusterScore
Career OrientationPOWER1.42
TravellingTHRILL1.32
Design AffinityPREMIUM1.25
Community OrientationOPEN1.22
Price SensitivityPREMIUM1.2
Early Adopter MentalityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Ecological niche
CountryShare
United States56.6%
Spain10.6%
United Kingdom6.8%

See Ecological niche audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Ecological niche have in United States?

Ecological niche has an estimated audience of 961,176 people in United States, concentrated in California and Florida.

What is the gender split and age of Ecological niche fans?

65.0% of Ecological niche fans are female, 35.0% are male, with an average age of 40.9 years.

Which brands do Ecological niche fans like most?

Ecological niche fans show strongest brand affinity for Historic site (5.16×), Jesse Plemons (3.3×), and UK garage (5.23×) over the country average.

Where do Ecological niche fans live in United States?

Ecological niche fans in United States are most concentrated in California (reach 135,423), Florida (reach 89,245), and Texas (reach 72,241). These three regions account for the largest share of the active audience.

What other brands do Ecological niche fans also like?

Beyond Ecological niche itself, the audience over-indexes on Jesse Plemons (3.3×), UK garage (5.23×), Alaska (1.6×), and Natural rubber (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ecological niche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.