Rascasse Audience Intelligence

Winnie-the-Pooh (book) Audience in United States

A data profile of the people who buy, follow and care about Winnie-the-Pooh (book) in United States — modelled from more than twelve digital signal sources. Winnie-the-Pooh (book) has an estimated audience of 4,036,990 people in United States.

#30among Book / Manga / Comic in United States#129in Literature

The average Winnie-the-Pooh (book) fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Graphic novel, Five Below, with strongest over-indexing on International education (18.34× the country average).

Demographically, the Winnie-the-Pooh (book) audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Winnie-the-Pooh (book) fan in United States is more female, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for International education.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winnie-the-Pooh (book) profile in United States.

Audience size
4M
in United States
Gender
68.4%♀
31.6% male
Age
32.2
average years
Country rank
#7993
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Winnie-the-Pooh (book) fans

68.4% are female, 31.6% are male, average age 32.2.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Winnie-the-Pooh (book) audience in United States
MetricValue
Female68.4%
Male31.6%
Average age32.2
Estimated audience size4,036,990
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Winnie-the-Pooh (book) audience in United States
Age bracketShare%
16-1941%
20-2918%
30-3917%
40-4918%
50+7%
Fig. 04

Worldwide distribution

44.7%

of the worldwide Winnie-the-Pooh (book) audience comes from United States.

Worldwide audience distribution share by country for Winnie-the-Pooh (book)
CountryShare
United States44.7%
United Kingdom7.6%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winnie-the-Pooh (book) audience in United States is strongest.

Fig. 05

Top regions by affinity

Winnie-the-Pooh (book) fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.45×
02Texas~500K1.40×
03Utah~40K1.29×
04New Mexico~20K1.22×
05Arizona~90K1.21×
06Oklahoma~50K1.16×
07Nevada~40K1.14×
08Illinois~100K1.12×
09Kentucky~50K1.09×
10Indiana~80K1.08×
11Alabama~60K1.08×
12Arkansas~30K1.07×
13Louisiana~50K1.06×
14Mississippi~30K1.06×
15North Carolina~100K1.05×
16Oregon~50K1.04×
17Idaho~20K1.03×
18Georgia~100K1.01×
19South Carolina~60K1.01×
20Kansas~30K1.01×
21Hawaii~20K1.01×
22Tennessee~80K1.00×
23Colorado~60K1.00×
24New Jersey~100K0.99×
25Washington~80K0.99×
26Ohio~100K0.98×
27Connecticut~40K0.98×
28Nebraska~20K0.98×
29West Virginia~20K0.98×
30Alaska~8K0.98×
31Massachusetts~70K0.97×
32Missouri~60K0.97×
33New York~200K0.96×
34Pennsylvania~100K0.95×
35Michigan~90K0.95×
36Florida~200K0.94×
37Virginia~90K0.94×
38Wisconsin~50K0.94×
39Rhode Island~10K0.93×
40Iowa~30K0.91×
41South Dakota~8K0.91×
42North Dakota~7K0.89×
43Maryland~60K0.88×
44Minnesota~50K0.87×
45New Hampshire~10K0.87×
46Maine~10K0.85×
47Montana~9K0.83×
48Delaware~9K0.81×
49Vermont~5K0.78×
50Washington, District of Columbia~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Winnie-the-Pooh (book), United States
0.65×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winnie-the-Pooh (book) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winnie-the-Pooh (book) audience
#·InterestCategoryAffinity×
01malwarebytesTechnology & Electronics20.00×
02International educationBusiness & Career18.34×
03Concept artArts & Culture11.49×
04Ant-Man (film)Movies & TV10.07×
05Comic science fictionLiterature9.51×
06Graphic novelLiterature8.73×
07Nick OffermanMovies & TV8.37×
08Doctor StrangeLiterature7.30×
09Guardians of the Galaxy (film)Movies & TV6.66×
10Disneyland ParisTravel & Leisure6.29×
11Brittany SnowMovies & TV6.20×
12Superhero fictionLiterature6.11×
13Five BelowShopping4.26×
14Psychological thrillerLiterature3.89×
15Anime and manga fandomLiterature3.88×
16Digital artArts & Culture3.77×
17DC ComicsLiterature3.64×
18Broadway theatreTravel & Leisure3.53×
19RadioTechnology & Electronics2.29×
20SupermanMovies & TV1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winnie-the-Pooh (book) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winnie-the-Pooh (book) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.40×
MindfulnessBALANCE1.87×
Community OrientationOPEN1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winnie-the-Pooh (book) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Healthy LifestyleBALANCE0.93×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Winnie-the-Pooh (book) have in United States?

Winnie-the-Pooh (book) has an estimated audience of 4,036,990 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Winnie-the-Pooh (book) fans?

68.4% of Winnie-the-Pooh (book) fans are female, 31.6% are male, with an average age of 32.2 years.

03

Which brands do Winnie-the-Pooh (book) fans like most?

Winnie-the-Pooh (book) fans show strongest brand affinity for International education (18.34×), Graphic novel (8.73×), and Five Below (4.26×) over the country average.

04

Where do Winnie-the-Pooh (book) fans live in United States?

Winnie-the-Pooh (book) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Winnie-the-Pooh (book) fans also like?

Beyond Winnie-the-Pooh (book) itself, the audience over-indexes on Graphic novel (8.73×), Five Below (4.26×), malwarebytes (20×), and Brittany Snow (6.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Winnie-the-Pooh (book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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