Restoring Old Cars Audience in United States

Restoring Old Cars logo

Restoring Old Cars has an estimated audience of 548,230 people in United States. 39.3% are female, 60.7% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Goof, Hipster, Vocal harmony, JDSU, Endless Space.

The average Restoring Old Cars fan in United States is 32.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goof, Hipster, Vocal harmony, with strongest over-indexing on Goof (20.35× the country average). Demographically, the Restoring Old Cars audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Restoring Old Cars fans

Demographic split for Restoring Old Cars audience in United States
MetricValue
Female39.3%
Male60.7%
Average age32.8
Estimated audience size548,230

Audience persona

The typical Restoring Old Cars fan in United States is more male, around 32.8 years old, with strong Quality Awareness tendencies and a notable affinity for Goof.

Top regions in United States

Top regions ranked by reach for Restoring Old Cars in United States
RegionReachAffinity
California32,5360.54×
Texas27,3390.58×
Florida18,8400.51×
New York18,7450.61×
North Carolina10,3460.63×
Georgia9,5290.56×
Illinois9,3940.51×
Pennsylvania8,6180.47×
Tennessee8,2160.75×
Ohio7,8510.46×
Michigan7,8160.55×
Missouri7,4410.84×
Arizona7,2530.65×
Virginia7,1570.54×
South Carolina6,5260.79×
Colorado6,0640.7×
Alabama6,0370.79×
Washington5,6620.51×
Indiana5,5630.56×
New Jersey5,5500.4×
Kentucky5,3460.78×
Maryland4,8960.52×
Mississippi4,5151×
Wisconsin4,3730.53×
Oregon4,3030.68×
Nevada4,1290.78×
Massachusetts4,0820.38×
Utah4,0520.83×
Louisiana4,0150.57×
Oklahoma3,9230.64×
Kansas3,7560.87×
Arkansas3,7030.82×
New Mexico3,4521.26×
West Virginia3,4411.35×
Alaska3,4342.93×
Minnesota3,2560.41×
Idaho3,1781.16×
Hawaii3,0351.29×
Iowa3,0170.67×
Connecticut3,0030.55×
Montana2,9931.97×
South Dakota2,9552.33×
North Dakota2,8772.55×
New Hampshire2,8351.31×
Wyoming2,7843.43×
Nebraska2,7761.01×
Rhode Island2,7381.57×
Maine2,7361.39×
Vermont2,6932.8×
Delaware2,4521.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Restoring Old Cars audience
BrandAffinityCategory
Goof20.35×Movies & TV
Hipster14.61×Politics & Society
Vocal harmony4.8×Music & Radio
JDSU3.18×Business & Career
Endless Space24.57×Games
Gumbal8.39×Cars & Mobility
Home staging4.87×Home & Garden
Monogram3.18×Home & Garden
Historic site3.43×Arts & Culture
Nebraska Cornhuskers football2.87×Sports
Telethon7.02×Movies & TV
Kerala4.37×Travel & Leisure
Certified diabetes educator8.87×Business & Career
Jesse Plemons2.27×Movies & TV
Grinch2.55×Movies & TV
Hog Hunting1.98×Sports
Queens College, City University of New York4.2×Business & Career
Mathcore4.42×Music & Radio
Google Analytics2.46×Internet & Social Media
San Guillermo, Isabela431.39×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Restoring Old Cars audience
TraitClusterScore
Quality AwarenessPREMIUM5.13
Risk AppetiteTHRILL1.81
TravellingTHRILL1.55
SustainabilityBALANCE1.36
Urban LifestyleOPEN1.3
Career OrientationPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Restoring Old Cars
CountryShare
United States31.7%
Japan8.1%
Brazil5.7%

See Restoring Old Cars audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Restoring Old Cars have in United States?

Restoring Old Cars has an estimated audience of 548,230 people in United States, concentrated in California and Texas.

What is the gender split and age of Restoring Old Cars fans?

39.3% of Restoring Old Cars fans are female, 60.7% are male, with an average age of 32.8 years.

Which brands do Restoring Old Cars fans like most?

Restoring Old Cars fans show strongest brand affinity for Goof (20.35×), Hipster (14.61×), and Vocal harmony (4.8×) over the country average.

Where do Restoring Old Cars fans live in United States?

Restoring Old Cars fans in United States are most concentrated in California (reach 32,536), Texas (reach 27,339), and Florida (reach 18,840). These three regions account for the largest share of the active audience.

What other brands do Restoring Old Cars fans also like?

Beyond Restoring Old Cars itself, the audience over-indexes on Hipster (14.61×), Vocal harmony (4.8×), JDSU (3.18×), and Endless Space (24.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Restoring Old Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.