Rascasse Audience Intelligence

Restoring Old Cars Audience in United States

A data profile of the people who buy, follow and care about Restoring Old Cars in United States — modelled from more than twelve digital signal sources. Restoring Old Cars has an estimated audience of 548,230 people in United States.

#11025among Topic in United States

The average Restoring Old Cars fan in United States is 32.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fjord, New York Lottery, O'Reilly Auto Parts, with strongest over-indexing on Fjord (297.25× the country average).

Demographically, the Restoring Old Cars audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Restoring Old Cars fan in United States is more male, around 32.8 years old, with strong Quality Awareness tendencies and a notable affinity for Fjord.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Restoring Old Cars profile in United States.

Audience size
548K
in United States
Gender
39.3%♀
60.7% male
Age
32.8
average years
Country rank
#34705
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Restoring Old Cars fans

39.3% are female, 60.7% are male, average age 32.8.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Restoring Old Cars audience in United States
MetricValue
Female39.3%
Male60.7%
Average age32.8
Estimated audience size548,230
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Restoring Old Cars audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3916%
40-4914%
50+11%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Restoring Old Cars audience comes from United States.

Worldwide audience distribution share by country for Restoring Old Cars
CountryShare
United States31.7%
Japan8.1%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Restoring Old Cars audience in United States is strongest.

Fig. 05

Top regions by affinity

Restoring Old Cars fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~2K1.34×
02Alaska~2K1.28×
03South Dakota~2K1.25×
04Vermont~1K1.25×
05Montana~2K1.18×
06West Virginia~3K1.09×
07New Hampshire~2K1.09×
08Maine~2K1.09×
09Rhode Island~2K1.09×
10Delaware~2K1.07×
11New Mexico~3K1.06×
12Idaho~3K1.05×
13Hawaii~2K1.05×
14Washington, District of Columbia~2K1.04×
15Mississippi~5K1.02×
16Nebraska~3K1.02×
17Nevada~5K1.01×
18Arkansas~4K0.98×
19Kansas~4K0.97×
20Alabama~7K0.96×
21Oklahoma~6K0.95×
22Iowa~4K0.95×
23Utah~5K0.94×
24Louisiana~7K0.93×
25Kentucky~6K0.93×
26Missouri~8K0.92×
27South Carolina~8K0.92×
28Connecticut~5K0.92×
29Oregon~6K0.91×
30Tennessee~10K0.89×
31Colorado~8K0.88×
32Wisconsin~7K0.88×
33Indiana~9K0.87×
34Minnesota~7K0.87×
35Arizona~10K0.86×
36Maryland~8K0.86×
37North Carolina~10K0.84×
38Washington~9K0.84×
39Massachusetts~9K0.83×
40Michigan~10K0.82×
41Virginia~10K0.82×
42Georgia~10K0.81×
43New Jersey~10K0.80×
44Ohio~10K0.79×
45Pennsylvania~10K0.78×
46Illinois~10K0.77×
47New York~20K0.73×
48Florida~30K0.70×
49Texas~30K0.68×
50California~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Restoring Old Cars, United States
0.67×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Restoring Old Cars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Restoring Old Cars audience
#·InterestCategoryAffinity×
01FjordTravel & Leisure297.25×
02Belgian Grand PrixSports71.21×
03New York LotteryGames38.04×
04Proton (automobile)Cars & Mobility29.15×
05GumtreeHome & Garden26.76×
06Max VerstappenSports20.00×
07O'Reilly Auto PartsCars & Mobility14.70×
08ElectropopMusic & Radio14.08×
09LotteryGames12.11×
10Nicholas HoultMovies & TV11.41×
11Nissan GT-RCars & Mobility11.28×
12Google EarthInternet & Social Media10.73×
13Advance Auto PartsCars & Mobility10.59×
14AutoZoneCars & Mobility9.60×
15Valvoline Instant Oil ChangeCars & Mobility8.94×
16Touring motorcycleCars & Mobility6.94×
17Sustainable energyHome & Garden6.23×
18Google PhotosTechnology & Electronics6.12×
19Motorcycle accessoriesCars & Mobility5.95×
20Enterprise Rent-A-CarCars & Mobility4.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Restoring Old Cars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Restoring Old Cars audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.66×
Risk AppetiteTHRILL2.43×
SustainabilityBALANCE2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Restoring Old Cars audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.55×
MindfulnessBALANCE0.82×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Restoring Old Cars have in United States?

Restoring Old Cars has an estimated audience of 548,230 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Restoring Old Cars fans?

39.3% of Restoring Old Cars fans are female, 60.7% are male, with an average age of 32.8 years.

03

Which brands do Restoring Old Cars fans like most?

Restoring Old Cars fans show strongest brand affinity for Fjord (297.25×), New York Lottery (38.04×), and O'Reilly Auto Parts (14.7×) over the country average.

04

Where do Restoring Old Cars fans live in United States?

Restoring Old Cars fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Restoring Old Cars fans also like?

Beyond Restoring Old Cars itself, the audience over-indexes on New York Lottery (38.04×), O'Reilly Auto Parts (14.7×), AutoZone (9.6×), and Advance Auto Parts (10.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Restoring Old Cars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Restoring Old Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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