Fjord Audience in United States

Fjord logo

Fjord has an estimated audience of 385,511 people in United States. 51.5% are female, 48.5% are male, average age 47.9. Top regions: California, Texas, New York. Top brand affinities: Restoring Old Cars, University of Akron, Zadig & Voltaire, Geirangerfjord, Foursquare.

The average Fjord fan in United States is 47.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Restoring Old Cars, University of Akron, Zadig & Voltaire, with strongest over-indexing on Restoring Old Cars (297.25× the country average). Demographically, the Fjord audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Fjord fans

Demographic split for Fjord audience in United States
MetricValue
Female51.5%
Male48.5%
Average age47.9
Estimated audience size385,511

Audience persona

The typical Fjord fan in United States is balanced, around 47.9 years old, with strong Travelling tendencies and a notable affinity for Restoring Old Cars.

Top regions in United States

Top regions ranked by reach for Fjord in United States
RegionReachAffinity
California40,3020.95×
Texas30,2480.91×
New York24,7741.15×
Florida23,0790.88×
Pennsylvania12,2030.94×
Illinois11,6600.91×
Washington10,6781.38×
Virginia10,0721.07×
North Carolina9,9330.86×
Ohio9,8440.83×
Georgia9,6840.82×
Michigan9,1290.91×
New Jersey8,7120.89×
Massachusetts8,2191.08×
Arizona7,0230.89×
Colorado6,5861.08×
Tennessee6,3680.82×
Minnesota6,1971.12×
Maryland5,8950.89×
Indiana5,8630.83×
Alabama5,4261.01×
Wisconsin5,2910.91×
Connecticut5,1671.34×
Missouri5,1650.83×
South Carolina4,8340.83×
Oregon4,6391.05×
Kentucky4,0640.84×
Louisiana3,9900.8×
Utah3,9751.15×
Oklahoma3,6680.86×
Alaska3,2623.96×
Iowa2,8930.91×
Kansas2,6970.89×
Arkansas2,6160.82×
Nevada2,5660.69×
Mississippi2,2970.72×
Maine1,8991.38×
Idaho1,7870.92×
New Hampshire1,5951.05×
Nebraska1,5770.82×
Hawaii1,5630.94×
West Virginia1,4680.82×
Washington, District of Columbia1,4391.24×
New Mexico1,3190.68×
Montana1,0961.03×
Rhode Island1,0230.83×
Vermont8171.21×
South Dakota7660.86×
Delaware7220.68×
North Dakota7130.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fjord audience
BrandAffinityCategory
Restoring Old Cars297.25×
University of Akron205.54×Business & Career
Zadig & Voltaire133.86×Fashion & Accessoires
Geirangerfjord190.59×Travel & Leisure
Foursquare87.17×Technology & Electronics
Hudl13.62×Sports
Kruidvat89.26×Shopping
Leith70.65×Travel & Leisure
Norway10.53×Travel & Leisure
Superdry.20×Fashion & Accessoires
Mother (2009 film)20×Movies & TV
Sanctuary (TV series)12.49×Movies & TV
Burlington4.06×Fashion & Accessoires
Schützenfest100.23×Politics & Society
Tracy Chapman17.76×Music & Radio
Shooting sport4.22×Sports
FC Bayern Munich4.42×Sports
Smash (TV series)20×Movies & TV
Handball9.01×Sports
Night at the Museum13.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fjord audience
TraitClusterScore
TravellingTHRILL2.47
SustainabilityBALANCE2.19
Quality AwarenessPREMIUM1.95
Design AffinityPREMIUM1.8
Sports ActivityPOWER1.39
PatriotismCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Fjord
CountryShare
Norway13.3%
United States10.2%
Japan9.4%

See Fjord audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Fjord have in United States?

Fjord has an estimated audience of 385,511 people in United States, concentrated in California and Texas.

What is the gender split and age of Fjord fans?

51.5% of Fjord fans are female, 48.5% are male, with an average age of 47.9 years.

Which brands do Fjord fans like most?

Fjord fans show strongest brand affinity for Restoring Old Cars (297.25×), University of Akron (205.54×), and Zadig & Voltaire (133.86×) over the country average.

Where do Fjord fans live in United States?

Fjord fans in United States are most concentrated in California (reach 40,302), Texas (reach 30,248), and New York (reach 24,774). These three regions account for the largest share of the active audience.

What other brands do Fjord fans also like?

Beyond Fjord itself, the audience over-indexes on University of Akron (205.54×), Zadig & Voltaire (133.86×), Geirangerfjord (190.59×), and Foursquare (87.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fjord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.