A data profile of the people who buy, follow and care about Dr oz in United States — modelled from more than twelve digital signal sources. Dr oz has an estimated audience of 1,103,473 people in United States.
The average Dr oz fan in United States is 40.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Florida.
Top brand affinities include Self-love, Superman, Self-healing, with strongest over-indexing on Self-love (2.83× the country average).
Demographically, the Dr oz audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dr oz fan in United States is more female, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Self-love.
The key figures that characterise the Dr oz profile in United States.
76.6% are female, 23.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 40.0 |
| Estimated audience size | 1,103,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 17% |
of the worldwide Dr oz audience comes from United States.
| Country | Share |
|---|---|
| United States | 75.3% |
| Canada | 7.5% |
| United Kingdom | 3.0% |
Where the Dr oz audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~9K | 2.38× | |
| 02 | Maryland | ~30K | 1.30× | |
| 03 | Massachusetts | ~30K | 1.23× | |
| 04 | New York | ~80K | 1.21× | |
| 05 | New Hampshire | ~6K | 1.19× | |
| 06 | Maine | ~5K | 1.19× | |
| 07 | Pennsylvania | ~50K | 1.17× | |
| 08 | Virginia | ~30K | 1.14× | |
| 09 | Rhode Island | ~5K | 1.14× | |
| 10 | Vermont | ~3K | 1.14× | |
| 11 | Connecticut | ~10K | 1.12× | |
| 12 | Illinois | ~50K | 1.09× | |
| 13 | Minnesota | ~20K | 1.09× | |
| 14 | Wisconsin | ~20K | 1.06× | |
| 15 | Oregon | ~20K | 1.05× | |
| 16 | West Virginia | ~6K | 1.04× | |
| 17 | Ohio | ~40K | 1.03× | |
| 18 | Missouri | ~20K | 1.03× | |
| 19 | New Jersey | ~30K | 1.02× | |
| 20 | Michigan | ~30K | 1.01× | |
| 21 | Washington | ~30K | 1.01× | |
| 22 | Delaware | ~3K | 1.00× | |
| 23 | Iowa | ~10K | 0.99× | |
| 24 | Kansas | ~10K | 0.98× | |
| 25 | North Carolina | ~40K | 0.97× | |
| 26 | Tennessee | ~20K | 0.96× | |
| 27 | Indiana | ~20K | 0.96× | |
| 28 | Colorado | ~20K | 0.96× | |
| 29 | Kentucky | ~20K | 0.96× | |
| 30 | Nebraska | ~6K | 0.95× | |
| 31 | Florida | ~80K | 0.94× | |
| 32 | California | ~100K | 0.93× | |
| 33 | South Carolina | ~20K | 0.91× | |
| 34 | Alabama | ~20K | 0.91× | |
| 35 | Montana | ~3K | 0.91× | |
| 36 | Oklahoma | ~10K | 0.90× | |
| 37 | Arizona | ~20K | 0.89× | |
| 38 | Idaho | ~6K | 0.89× | |
| 39 | Arkansas | ~9K | 0.88× | |
| 40 | Georgia | ~30K | 0.86× | |
| 41 | South Dakota | ~2K | 0.86× | |
| 42 | Alaska | ~2K | 0.86× | |
| 43 | North Dakota | ~2K | 0.85× | |
| 44 | Louisiana | ~10K | 0.84× | |
| 45 | New Mexico | ~5K | 0.84× | |
| 46 | Nevada | ~10K | 0.81× | |
| 47 | Utah | ~9K | 0.80× | |
| 48 | Mississippi | ~8K | 0.79× | |
| 49 | Hawaii | ~4K | 0.78× | |
| 50 | Texas | ~80K | 0.73× |
The strongest cross-interests of the Dr oz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 8.27× | ||
| 02 | Self-healing | Health | 6.13× | ||
| 03 | Simple living | Politics & Society | 4.49× | ||
| 04 | Polo Ralph Lauren | Fashion & Accessoires | 3.84× | ||
| 05 | Unique Gifts | Shopping | 3.25× | ||
| 06 | Watercolor painting | Arts & Culture | 2.94× | ||
| 07 | Motivational speaking | Business & Career | 2.93× | ||
| 08 | Self-love | Health | 2.83× | ||
| 09 | Self-employment | Business & Career | 2.53× | ||
| 10 | Self-awareness | Health | 2.41× | ||
| 11 | Bath and Bodyworks | Shopping | 2.37× | ||
| 12 | Digital photography | Business & Career | 2.34× | ||
| 13 | Hair Extensions | Beauty & Wellness | 2.25× | ||
| 14 | Innovation | Business & Career | 2.19× | ||
| 15 | Broadway theatre | Travel & Leisure | 2.17× | ||
| 16 | Radio | Technology & Electronics | 1.79× | ||
| 17 | Nordstrom rack | Fashion & Accessoires | 1.77× | ||
| 18 | Activism | Politics & Society | 1.76× | ||
| 19 | Trader Joe's | Shopping | 1.63× | ||
| 20 | Superman | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.00× | |
| Mindfulness | BALANCE | 1.89× | |
| Luxury Orientation | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Individualism | JOY | 1.07× |
Dr oz has an estimated audience of 1,103,473 people in United States, concentrated in California and New York.
76.6% of Dr oz fans are female, 23.4% are male, with an average age of 40.0 years.
Dr oz fans show strongest brand affinity for Self-love (2.83×), Superman (1.53×), and Self-healing (6.13×) over the country average.
Dr oz fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Dr oz itself, the audience over-indexes on Superman (1.53×), Self-healing (6.13×), Simple living (4.49×), and International education (8.27×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dr oz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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