Hoosier Audience in United States
Hoosier has an estimated audience of 382,161 people in United States. 45.3% are female, 54.7% are male, average age 44.3. Top regions: Indiana, California, Texas. Top brand affinities: REC TEC Grills, Home construction, Goop, Jorge Salinas, Building envelope.
The average Hoosier fan in United States is 44.3 years old, balanced, and lives primarily in Indiana. The audience is concentrated in Indiana, California, Texas. Top brand affinities include REC TEC Grills, Home construction, Goop, with strongest over-indexing on REC TEC Grills (107.83× the country average). Demographically, the Hoosier audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Hoosier fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 44.3 |
| Estimated audience size | 382,161 |
Audience persona
The typical Hoosier fan in United States is balanced, around 44.3 years old, with strong Risk Appetite tendencies and a notable affinity for REC TEC Grills.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Indiana | 33,213 | 4.76× |
| California | 29,776 | 0.71× |
| Texas | 23,103 | 0.7× |
| Florida | 18,265 | 0.71× |
| Illinois | 16,878 | 1.33× |
| New York | 16,616 | 0.78× |
| Ohio | 15,656 | 1.33× |
| Pennsylvania | 12,162 | 0.95× |
| Michigan | 10,575 | 1.06× |
| North Carolina | 9,307 | 0.81× |
| Georgia | 8,643 | 0.73× |
| New Jersey | 7,728 | 0.8× |
| Virginia | 7,532 | 0.81× |
| Tennessee | 7,425 | 0.97× |
| Missouri | 7,370 | 1.2× |
| Massachusetts | 7,234 | 0.96× |
| Washington | 6,854 | 0.89× |
| Arizona | 6,276 | 0.8× |
| Wisconsin | 6,181 | 1.07× |
| Colorado | 5,882 | 0.98× |
| Kentucky | 5,858 | 1.22× |
| Minnesota | 5,841 | 1.07× |
| Maryland | 4,856 | 0.74× |
| Oklahoma | 4,454 | 1.05× |
| South Carolina | 4,444 | 0.77× |
| Alabama | 4,137 | 0.77× |
| Oregon | 4,102 | 0.94× |
| Iowa | 3,921 | 1.25× |
| Kansas | 3,504 | 1.16× |
| Connecticut | 3,403 | 0.89× |
| Utah | 3,338 | 0.98× |
| Louisiana | 3,177 | 0.64× |
| Arkansas | 2,930 | 0.93× |
| Nebraska | 2,400 | 1.25× |
| Nevada | 2,360 | 0.64× |
| Mississippi | 2,172 | 0.69× |
| Idaho | 1,911 | 1× |
| New Mexico | 1,830 | 0.95× |
| West Virginia | 1,732 | 0.97× |
| New Hampshire | 1,421 | 0.94× |
| Maine | 1,323 | 0.97× |
| Montana | 1,098 | 1.04× |
| Hawaii | 1,052 | 0.64× |
| Washington, District of Columbia | 1,048 | 0.91× |
| South Dakota | 1,014 | 1.15× |
| Rhode Island | 952 | 0.78× |
| North Dakota | 784 | 1× |
| Delaware | 752 | 0.71× |
| Vermont | 708 | 1.06× |
| Alaska | 547 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| REC TEC Grills | 107.83× | Sports |
| Home construction | 3.4× | Home & Garden |
| Goop | 10.14× | Internet & Social Media |
| Jorge Salinas | 22.73× | Movies & TV |
| Building envelope | 13.09× | Home & Garden |
| Finding Your Roots | 12.8× | Movies & TV |
| Nebraska Cornhuskers football | 3.95× | Sports |
| Elsword | 16.44× | Games |
| Product design | 1.92× | Business & Career |
| Pro-Ject | 3.76× | Music & Radio |
| Worcester County, Massachusetts | 13.45× | Travel & Leisure |
| Grinch | 2.99× | Movies & TV |
| UK garage | 3.73× | Music & Radio |
| Riedel (glass manufacturer) | 17.36× | Home & Garden |
| Keith Stanfield | 4.19× | Movies & TV |
| Google Photos | 1.55× | Technology & Electronics |
| Hawthorn Football Club | 10.74× | Sports |
| Charlamagne Tha God | 5.44× | Movies & TV |
| Groningen | 16.14× | Travel & Leisure |
| The Perks of Being a Wallflower (film) | 3.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.9 |
| Luxury Orientation | PREMIUM | 1.58 |
| Family Orientation | CONSERVATISM | 1.55 |
| Individualism | JOY | 1.49 |
| Sustainability | BALANCE | 1.3 |
| Need for Security | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.2% |
| Germany | 5.1% |
| Japan | 4.9% |
See Hoosier audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Hoosier have in United States?
Hoosier has an estimated audience of 382,161 people in United States, concentrated in Indiana and California.
What is the gender split and age of Hoosier fans?
45.3% of Hoosier fans are female, 54.7% are male, with an average age of 44.3 years.
Which brands do Hoosier fans like most?
Hoosier fans show strongest brand affinity for REC TEC Grills (107.83×), Home construction (3.4×), and Goop (10.14×) over the country average.
Where do Hoosier fans live in United States?
Hoosier fans in United States are most concentrated in Indiana (reach 33,213), California (reach 29,776), and Texas (reach 23,103). These three regions account for the largest share of the active audience.
What other brands do Hoosier fans also like?
Beyond Hoosier itself, the audience over-indexes on Home construction (3.4×), Goop (10.14×), Jorge Salinas (22.73×), and Building envelope (13.09×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hoosier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.