MGM Grand Detroit Audience in United States

MGM Grand Detroit logo

MGM Grand Detroit has an estimated audience of 741,235 people in United States. 47.9% are female, 52.1% are male, average age 46.2. Top regions: Michigan, Ohio, Illinois. Top brand affinities: Kevin Carroll, Pro-Ject, Laguna (province), JTV (Indonesia), Penn & Teller.

The average MGM Grand Detroit fan in United States is 46.2 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Illinois. Top brand affinities include Kevin Carroll, Pro-Ject, Laguna (province), with strongest over-indexing on Kevin Carroll (63.93× the country average). Demographically, the MGM Grand Detroit audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of MGM Grand Detroit fans

Demographic split for MGM Grand Detroit audience in United States
MetricValue
Female47.9%
Male52.1%
Average age46.2
Estimated audience size741,235

Audience persona

The typical MGM Grand Detroit fan in United States is balanced, around 46.2 years old, with strong Family Orientation tendencies and a notable affinity for Kevin Carroll.

Top regions in United States

Top regions ranked by reach for MGM Grand Detroit in United States
RegionReachAffinity
Michigan555,92738.35×
Ohio39,3231.72×
Illinois15,7760.64×
California13,2690.16×
Texas13,1120.21×
New York12,6990.31×
Florida11,8560.24×
Indiana10,9960.81×
Georgia7,2280.32×
Pennsylvania5,8030.23×
Virginia5,2330.29×
North Carolina4,9180.22×
Wisconsin4,2350.38×
Tennessee4,0200.27×
Nevada3,6380.51×
Kentucky3,3400.36×
New Jersey3,3210.18×
Minnesota2,7830.26×
Maryland2,7780.22×
Arizona2,7500.18×
Massachusetts2,7060.19×
South Carolina2,5690.23×
Missouri2,4100.2×
Colorado2,3170.2×
Washington2,2530.15×
Oregon1,8470.22×
Alabama1,7300.17×
Louisiana1,4760.15×
Kansas1,2070.21×
Iowa1,1170.18×
Mississippi1,1130.18×
Oklahoma1,1030.13×
Connecticut1,0130.14×
Washington, District of Columbia8790.39×
Arkansas7980.13×
Hawaii7400.23×
West Virginia6610.19×
Utah6580.1×
New Mexico5180.14×
Nebraska4680.13×
Maine3980.15×
North Dakota3240.21×
New Hampshire3190.11×
Idaho3130.08×
Delaware2640.13×
Rhode Island2570.11×
South Dakota2490.15×
Alaska2250.14×
Montana2240.11×
Vermont2020.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MGM Grand Detroit audience
BrandAffinityCategory
Kevin Carroll63.93×Movies & TV
Pro-Ject10.11×Music & Radio
Laguna (province)20×
JTV (Indonesia)9.43×
Penn & Teller11.41×Movies & TV
San Pellegrino6.96×Food & Beverages
Waukesha County, Wisconsin9.84×Travel & Leisure
Noodle (Gorillaz)3.06×Music & Radio
Sinaloa3.12×Travel & Leisure
Mount Hermon20×Travel & Leisure
Unique Gifts1.58×Shopping
Justice1.79×Politics & Society
Urban horticulture2.19×Home & Garden
Jesse Plemons2.03×Movies & TV
American Jewish University18.86×Business & Career
Dental hygienist3.69×Health
Stracchino15.91×Food & Beverages
Birthday Gifts1.69×Kids & Family
TeachHUB2.08×Business & Career
South Asian cuisine4.64×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MGM Grand Detroit audience
TraitClusterScore
Family OrientationCONSERVATISM1.43
Price SensitivityPREMIUM1.31
Career OrientationPOWER1.2
Need for SecurityCONSERVATISM1.2
Convenience OrientationPREMIUM1.2
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for MGM Grand Detroit
CountryShare
United States95.3%
Canada2.9%
Germany0.4%

See MGM Grand Detroit audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does MGM Grand Detroit have in United States?

MGM Grand Detroit has an estimated audience of 741,235 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of MGM Grand Detroit fans?

47.9% of MGM Grand Detroit fans are female, 52.1% are male, with an average age of 46.2 years.

Which brands do MGM Grand Detroit fans like most?

MGM Grand Detroit fans show strongest brand affinity for Kevin Carroll (63.93×), Pro-Ject (10.11×), and Laguna (province) (20×) over the country average.

Where do MGM Grand Detroit fans live in United States?

MGM Grand Detroit fans in United States are most concentrated in Michigan (reach 555,927), Ohio (reach 39,323), and Illinois (reach 15,776). These three regions account for the largest share of the active audience.

What other brands do MGM Grand Detroit fans also like?

Beyond MGM Grand Detroit itself, the audience over-indexes on Pro-Ject (10.11×), Laguna (province) (20×), JTV (Indonesia) (9.43×), and Penn & Teller (11.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MGM Grand Detroit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.