Rascasse Audience Intelligence

MGM Grand Detroit Target Market in United States

A data profile of the people who buy, follow and care about MGM Grand Detroit in United States — modelled from more than twelve digital signal sources. MGM Grand Detroit has an estimated audience of 756,426 people in United States.

#2934among Brand in United States

The average MGM Grand Detroit fan in United States is 46.2 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, California.

Top brand affinities include Michigan Lottery, Powerball, Mega Millions, with strongest over-indexing on Michigan Lottery (47.82× the country average).

Demographically, the MGM Grand Detroit audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MGM Grand Detroit fan in United States is balanced, around 46.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Michigan Lottery.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MGM Grand Detroit profile in United States.

Audience size
756K
in United States
Gender
47.9%♀
52.1% male
Age
46.2
average years
Country rank
#28492
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MGM Grand Detroit

47.9% are female, 52.1% are male, average age 46.2.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for MGM Grand Detroit audience in United States
MetricValue
Female47.9%
Male52.1%
Average age46.2
Estimated audience size756,426
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the MGM Grand Detroit audience in United States
Age bracketShare%
16-196%
20-2914%
30-3919%
40-4924%
50+37%
Fig. 04

Worldwide distribution

95.4%

of the worldwide MGM Grand Detroit audience comes from United States.

Worldwide audience distribution share by country for MGM Grand Detroit
CountryShare
United States95.4%
Canada2.9%
Germany0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MGM Grand Detroit audience in United States is strongest.

Fig. 05

Top regions by affinity

MGM Grand Detroit customers by region in United States
#RegionReachAffinity×
01Michigan~600K41.24×
02Ohio~30K1.39×
03Vermont~1K0.81×
04Alaska~1K0.80×
05South Dakota~1K0.77×
06Montana~2K0.76×
07Delaware~2K0.75×
08Rhode Island~2K0.74×
09North Dakota~1K0.74×
10Idaho~3K0.72×
11New Hampshire~2K0.70×
12Maine~2K0.69×
13Indiana~9K0.68×
14New Mexico~2K0.63×
15West Virginia~2K0.63×
16Nebraska~2K0.61×
17Hawaii~2K0.61×
18Arkansas~3K0.57×
19Mississippi~3K0.56×
20Washington, District of Columbia~1K0.56×
21Illinois~10K0.52×
22Utah~3K0.52×
23Nevada~4K0.51×
24Iowa~3K0.49×
25Kansas~3K0.49×
26Oklahoma~4K0.47×
27Louisiana~4K0.44×
28Kentucky~4K0.44×
29Connecticut~3K0.44×
30Oregon~4K0.43×
31Wisconsin~5K0.41×
32Alabama~4K0.41×
33South Carolina~4K0.38×
34Missouri~4K0.36×
35Minnesota~4K0.36×
36Tennessee~5K0.35×
37Maryland~4K0.34×
38Colorado~4K0.33×
39Georgia~7K0.32×
40Virginia~6K0.32×
41Arizona~5K0.31×
42Massachusetts~5K0.31×
43Washington~5K0.30×
44North Carolina~6K0.28×
45New Jersey~5K0.28×
46New York~10K0.27×
47Pennsylvania~7K0.27×
48Florida~10K0.24×
49Texas~10K0.20×
50California~10K0.17×
Fig. 06

Affinity by region

Affinity by region — MGM Grand Detroit, United States
0.17×1.00×41.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MGM Grand Detroit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MGM Grand Detroit audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports48.99×
02Michigan LotteryGames47.82×
03Memphis Tigers men's basketballSports39.80×
04Mohegan SunTravel & Leisure32.15×
05Flamingo Las VegasTravel & Leisure27.96×
06Pennsylvania LotteryGames21.82×
07UCLA Bruins men's basketballSports20.25×
08Detroit Red WingsSports20.14×
09Gonzaga Bulldogs men's basketballSports19.23×
10Caesars PalaceTravel & Leisure18.12×
11Mega MillionsGames13.82×
12World SeriesSports12.65×
13Detroit TigersSports11.87×
14Duke Blue Devils men's basketballSports11.78×
15PowerballGames10.76×
16Detroit PistonsSports8.81×
17Seattle MarinersSports7.95×
18FedExBusiness & Career5.38×
19Mortgage loansBusiness & Career3.90×
20GamblingGames3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MGM Grand Detroit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MGM Grand Detroit audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.17×
Family OrientationCONSERVATISM1.83×
Price SensitivityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MGM Grand Detroit audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.74×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MGM Grand Detroit's target market in United States?

MGM Grand Detroit's target market in United States covers an estimated 756,426 people, concentrated in Michigan and Ohio.

02

What is the gender split and age of MGM Grand Detroit customers?

47.9% of the MGM Grand Detroit audience are female, 52.1% are male, with an average age of 46.2 years.

03

Which brands do MGM Grand Detroit fans like most?

MGM Grand Detroit fans show strongest brand affinity for Michigan Lottery (47.82×), Powerball (10.76×), and Mega Millions (13.82×) over the country average.

04

Where do MGM Grand Detroit fans live in United States?

MGM Grand Detroit fans in United States are most concentrated in Michigan (reach ~600K), Ohio (reach ~30K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do MGM Grand Detroit fans also like?

Beyond MGM Grand Detroit itself, the audience over-indexes on Powerball (10.76×), Mega Millions (13.82×), Detroit Tigers (11.87×), and Mohegan Sun (32.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See MGM Grand Detroit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MGM Grand Detroit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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