A data profile of the people who buy, follow and care about Fun Kids in United States — modelled from more than twelve digital signal sources. Fun Kids has an estimated audience of 579,837 people in United States.
Fun Kids has an estimated audience of 579,837 people in United States. 74.2% are female, 25.8% are male, average age 36.4. Top brand affinities: Michigan Lottery, James Franco, City Bank, UpToDate, Baby toys.
Top brand affinities include Michigan Lottery, James Franco, City Bank, with strongest over-indexing on Michigan Lottery (46.28× the country average).
Demographically, the Fun Kids audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
The typical Fun Kids fan in United States is more female, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for Michigan Lottery.
The key figures that characterise the Fun Kids profile in United States.
74.2% are female, 25.8% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 36.4 |
| Estimated audience size | 579,837 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Fun Kids audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 10.7% |
| Japan | 7.9% |
The strongest cross-interests of the Fun Kids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michigan Lottery | Games | 46.28× | ||
| 02 | George Best | Sports | 37.40× | ||
| 03 | James Franco | Movies & TV | 24.50× | ||
| 04 | Confucianism | Politics & Society | 20.00× | ||
| 05 | UpToDate | Health | 18.31× | ||
| 06 | City Bank | Business & Career | 13.45× | ||
| 07 | Baby toys | Kids & Family | 11.32× | ||
| 08 | Belgium | Travel & Leisure | 9.94× | ||
| 09 | New Year's Eve | Home & Garden | 5.06× | ||
| 10 | Child development | Business & Career | 4.91× | ||
| 11 | Chuck E. Cheese's | Food & Beverages | 4.89× | ||
| 12 | Diaper bag | Kids & Family | 3.34× | ||
| 13 | FedEx | Business & Career | 3.26× | ||
| 14 | Little Caesars | Food & Beverages | 2.80× | ||
| 15 | Mortgage loans | Business & Career | 2.70× | ||
| 16 | Discount stores | Shopping | 2.53× | ||
| 17 | Planet Fitness | Sports | 2.44× | ||
| 18 | Subway | Food & Beverages | 2.23× | ||
| 19 | Shopping malls | Shopping | 2.19× | ||
| 20 | Internet & Social Media | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.97× | |
| Price Sensitivity | PREMIUM | 1.71× | |
| Convenience Orientation | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.90× | |
| Luxury Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fun Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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