Fun Kids Audience in United States
Fun Kids has an estimated audience of 579,837 people in United States. 74.2% are female, 25.8% are male, average age 36.4. Top brand affinities: Michigan Lottery, Google Maps, Indeed.com, Capital One, Khan Academy.
Top brand affinities include Michigan Lottery, Google Maps, Indeed.com, with strongest over-indexing on Michigan Lottery (41.5× the country average). Demographically, the Fun Kids audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Category: Music & Radio · Type: Radio Station
Demographics of Fun Kids fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 36.4 |
| Estimated audience size | 579,837 |
Audience persona
The typical Fun Kids fan in United States is more female, around 36.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Michigan Lottery.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michigan Lottery | 41.5× | Games |
| Google Maps | 10.21× | Internet & Social Media |
| Indeed.com | 9.74× | Business & Career |
| Capital One | 8.14× | Business & Career |
| Khan Academy | 16.94× | Business & Career |
| PSV Eindhoven | 66.43× | Sports |
| Enterprise Rent-A-Car | 10.17× | Cars & Mobility |
| Google News | 9.67× | News |
| Circle K | 10.95× | Shopping |
| Baby toys | 21.49× | Kids & Family |
| Zac Efron | 13.31× | Movies & TV |
| Beetlejuice | 6.67× | Movies & TV |
| Apple Store | 10.22× | Shopping |
| DeviantArt | 9.01× | Internet & Social Media |
| ICloud | 11.71× | Technology & Electronics |
| Dora the Explorer | 30.77× | Movies & TV |
| Planet Fitness | 4.53× | Sports |
| James Franco | 14.43× | Movies & TV |
| Jeff Bezos | 12.41× | Business & Career |
| Kendra Scott | 11.52× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.52 |
| Family Orientation | CONSERVATISM | 1.46 |
| Travelling | THRILL | 1.34 |
| Indulgence | JOY | 1.23 |
| Social Media Usage | JOY | 1.2 |
| Design Affinity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.4% |
| United Kingdom | 10.7% |
| Japan | 7.9% |
See Fun Kids audiences in other countries
More Music & Radio audiences in United States
- NPR (15,654,866)
- WWWQ (6,004,720)
- Capital (radio network) (4,220,100)
- Jam! (2,847,041)
- KSL (radio) (2,388,643)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fun Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.