Kids club Audience in United States
Kids club has an estimated audience of 660,549 people in United States. 62.1% are female, 37.9% are male, average age 38.7. Top brand affinities: Michigan Lottery, Capital One, Google Maps, Khan Academy, Indeed.com.
Top brand affinities include Michigan Lottery, Capital One, Google Maps, with strongest over-indexing on Michigan Lottery (49.5× the country average). Demographically, the Kids club audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Family Orientation.
Category: Kids & Family · Type: Touchpoint · Subtype: Education
Demographics of Kids club fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 38.7 |
| Estimated audience size | 660,549 |
Audience persona
The typical Kids club fan in United States is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Michigan Lottery.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michigan Lottery | 49.5× | Games |
| Capital One | 12.45× | Business & Career |
| Google Maps | 11.53× | Internet & Social Media |
| Khan Academy | 19.19× | Business & Career |
| Indeed.com | 9.08× | Business & Career |
| Circle K | 15.35× | Shopping |
| Google News | 11.44× | News |
| Enterprise Rent-A-Car | 11.26× | Cars & Mobility |
| CarGurus | 10.12× | Cars & Mobility |
| PSV Eindhoven | 61.16× | Sports |
| Kendra Scott | 17.11× | Fashion & Accessoires |
| AccuWeather | 10.12× | Home & Garden |
| Sky Zone | 18.36× | Kids & Family |
| Beetlejuice | 7.26× | Movies & TV |
| DeviantArt | 9.92× | Internet & Social Media |
| ICloud | 11.83× | Technology & Electronics |
| Trampoline | 15.13× | Sports |
| Catherine Zeta-Jones | 14.29× | Movies & TV |
| Aaron Rodgers | 7.73× | Sports |
| Diane Keaton | 7.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.78 |
| Family Orientation | CONSERVATISM | 1.58 |
| Quality Awareness | PREMIUM | 1.42 |
| Sustainability | BALANCE | 1.37 |
| Tradition | CONSERVATISM | 1.32 |
| Travelling | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.6% |
| United Kingdom | 17.8% |
| Australia | 6.2% |
See Kids club audiences in other countries
More Education audiences in United States
- School (73,803,198)
- Kindergarten (20,742,140)
- Pre-kindergarten (13,124,316)
- Secondary education (12,667,525)
- Scholarship (11,634,315)
How to read this data
Audience size is the estimated number of people in United States who actively search for Kids club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.