A data profile of the people who buy, follow and care about Kids club in United States — modelled from more than twelve digital signal sources. Kids club has an estimated audience of 660,549 people in United States.
Kids club has an estimated audience of 660,549 people in United States. 62.1% are female, 37.9% are male, average age 38.7. Top brand affinities: Michigan Lottery, Sky Zone, Trampoline, River cruise, Dodgeball.
Top brand affinities include Michigan Lottery, Sky Zone, Trampoline, with strongest over-indexing on Michigan Lottery (50.11× the country average).
Demographically, the Kids club audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Tradition, Pet Ownership.
The typical Kids club fan in United States is more female, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Michigan Lottery.
The key figures that characterise the Kids club profile in United States.
62.1% are female, 37.9% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 38.7 |
| Estimated audience size | 660,549 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 28% | |
| 40-49 | 22% | |
| 50+ | 13% |
of the worldwide Kids club audience comes from United States.
| Country | Share |
|---|---|
| United States | 43.8% |
| United Kingdom | 17.5% |
| Australia | 6.1% |
The strongest cross-interests of the Kids club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michigan Lottery | Games | 50.11× | ||
| 02 | Ferris wheel | Travel & Leisure | 27.53× | ||
| 03 | Dodgeball | Sports | 23.27× | ||
| 04 | Sky Zone | Kids & Family | 19.25× | ||
| 05 | Trampoline | Sports | 16.04× | ||
| 06 | River cruise | Travel & Leisure | 13.58× | ||
| 07 | Axe throwing | Sports | 12.17× | ||
| 08 | Philadelphia Phillies | Sports | 6.47× | ||
| 09 | Hot yoga | Sports | 6.38× | ||
| 10 | Playground | Kids & Family | 4.83× | ||
| 11 | Bakery | Food & Beverages | 3.15× | ||
| 12 | FIFA World Cup | Sports | 2.54× | ||
| 13 | Planet Fitness | Sports | 2.38× | ||
| 14 | Beauty salons | Beauty & Wellness | 2.32× | ||
| 15 | Wine | Food & Beverages | 2.16× | ||
| 16 | Home improvement | Home & Garden | 1.99× | ||
| 17 | Recipes | Food & Beverages | 1.99× | ||
| 18 | Walmart | Shopping | 1.99× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.92× | ||
| 20 | Cooking | Food & Beverages | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.82× | |
| Pet Ownership | JOY | 1.81× | |
| Family Orientation | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Extroversion | THRILL | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Kids club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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