The Greenbrier Audience in United States

The Greenbrier logo

The Greenbrier has an estimated audience of 357,737 people in United States. 56.2% are female, 43.8% are male, average age 46.1. Top regions: Virginia, West Virginia, Ohio. Top brand affinities: Kendra Scott, San Jacinto, California, Pro-Ject, HydraFacial, Nationality.

The average The Greenbrier fan in United States is 46.1 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, West Virginia, Ohio. Top brand affinities include Kendra Scott, San Jacinto, California, Pro-Ject, with strongest over-indexing on Kendra Scott (34.47× the country average). Demographically, the The Greenbrier audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of The Greenbrier fans

Demographic split for The Greenbrier audience in United States
MetricValue
Female56.2%
Male43.8%
Average age46.1
Estimated audience size357,737

Audience persona

The typical The Greenbrier fan in United States is more female, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for The Greenbrier in United States
RegionReachAffinity
Virginia33,5953.86×
West Virginia33,41420.06×
Ohio19,1671.74×
North Carolina16,7831.56×
Tennessee16,4252.29×
Pennsylvania13,2341.1×
Florida11,2510.46×
Texas8,5630.28×
Kentucky8,3981.87×
Maryland8,3591.36×
New York8,0250.4×
Georgia6,9930.63×
South Carolina6,6521.24×
California6,4220.16×
Illinois5,0400.42×
Indiana4,4530.68×
New Jersey4,3800.48×
Michigan3,6750.39×
Alabama3,1610.63×
Wisconsin2,6200.49×
Massachusetts2,5260.36×
Washington, District of Columbia2,4642.29×
Louisiana2,3640.51×
Colorado2,3270.41×
Missouri2,0650.36×
Connecticut1,4830.41×
Mississippi1,4070.48×
Arizona1,3970.19×
Washington1,2360.17×
Minnesota1,1990.23×
Arkansas1,1610.39×
Oklahoma9450.24×
Iowa9060.31×
Kansas7800.28×
Oregon7570.18×
Delaware6720.68×
Utah5270.16×
Nevada5190.15×
New Hampshire5160.37×
Nebraska4560.25×
Maine3720.29×
Rhode Island3180.28×
Idaho2720.15×
Vermont2600.41×
Hawaii2460.16×
Montana2430.24×
Alaska2110.28×
New Mexico2060.11×
Wyoming1400.26×
South Dakota1040.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Greenbrier audience
BrandAffinityCategory
Kendra Scott34.47×Fashion & Accessoires
San Jacinto, California77.64×Travel & Leisure
Pro-Ject13.64×Music & Radio
HydraFacial19.37×Beauty & Wellness
Nationality3.2×Politics & Society
Cincinnati Bearcats15.39×Sports
Georgia Southern Eagles football19.29×Sports
Mount Hermon24.09×Travel & Leisure
Pillow1.94×Home & Garden
Jeon So-min40.18×Movies & TV
Jesse Plemons2.14×Movies & TV
Urban horticulture2.18×Home & Garden
South Asian cuisine4.78×Food & Beverages
Noodle (Gorillaz)1.91×Music & Radio
Kagemusha17.57×Movies & TV
JDSU1.56×Business & Career
Nebraska Cornhuskers football1.81×Sports
Stamp collecting2.28×Home & Garden
Corona (band)2.34×Music & Radio
Necktie2.06×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Greenbrier audience
TraitClusterScore
Community OrientationOPEN1.51
DIY MentalityTHRILL1.49
TravellingTHRILL1.39
Family OrientationCONSERVATISM1.37
Price SensitivityPREMIUM1.36
Design AffinityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for The Greenbrier
CountryShare
United States90.7%
Canada4.5%
Germany0.9%

See The Greenbrier audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does The Greenbrier have in United States?

The Greenbrier has an estimated audience of 357,737 people in United States, concentrated in Virginia and West Virginia.

What is the gender split and age of The Greenbrier fans?

56.2% of The Greenbrier fans are female, 43.8% are male, with an average age of 46.1 years.

Which brands do The Greenbrier fans like most?

The Greenbrier fans show strongest brand affinity for Kendra Scott (34.47×), San Jacinto, California (77.64×), and Pro-Ject (13.64×) over the country average.

Where do The Greenbrier fans live in United States?

The Greenbrier fans in United States are most concentrated in Virginia (reach 33,595), West Virginia (reach 33,414), and Ohio (reach 19,167). These three regions account for the largest share of the active audience.

What other brands do The Greenbrier fans also like?

Beyond The Greenbrier itself, the audience over-indexes on San Jacinto, California (77.64×), Pro-Ject (13.64×), HydraFacial (19.37×), and Nationality (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Greenbrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.