Rascasse Audience Intelligence

The Greenbrier Target Market in United States

A data profile of the people who buy, follow and care about The Greenbrier in United States — modelled from more than twelve digital signal sources. The Greenbrier has an estimated audience of 368,478 people in United States.

#116among Hotel in United States#4485among Brand in United States#3564in Travel & Leisure

The average The Greenbrier fan in United States is 46.1 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, West Virginia, Virginia.

Top brand affinities include Michigan Lottery, Mobile gambling, Powerball, with strongest over-indexing on Michigan Lottery (79.1× the country average).

Demographically, the The Greenbrier audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Greenbrier fan in United States is more female, around 46.1 years old, with strong Family Orientation tendencies and a notable affinity for Michigan Lottery.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Greenbrier profile in United States.

Audience size
368K
in United States
Gender
56.2%♀
43.8% male
Age
46.1
average years
Country rank
#43415
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Greenbrier

56.2% are female, 43.8% are male, average age 46.1.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for The Greenbrier audience in United States
MetricValue
Female56.2%
Male43.8%
Average age46.1
Estimated audience size368,478
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the The Greenbrier audience in United States
Age bracketShare%
16-197%
20-2913%
30-3919%
40-4926%
50+36%
Fig. 04

Worldwide distribution

90.0%

of the worldwide The Greenbrier audience comes from United States.

Worldwide audience distribution share by country for The Greenbrier
CountryShare
United States90.0%
Canada4.5%
Germany1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Greenbrier audience in United States is strongest.

Fig. 05

Top regions by affinity

The Greenbrier customers by region in United States
#RegionReachAffinity×
01West Virginia~40K22.14×
02Tennessee~40K5.38×
03Virginia~30K3.12×
04Washington, District of Columbia~2K1.88×
05Kentucky~7K1.56×
06Ohio~20K1.41×
07North Carolina~10K1.23×
08Maryland~7K1.17×
09South Carolina~6K1.05×
10Pennsylvania~10K0.93×
11North Dakota<1K0.76×
12South Dakota<1K0.75×
13Delaware<1K0.73×
14Alaska<1K0.73×
15Vermont<1K0.72×
16Hawaii~1K0.66×
17Montana<1K0.66×
18Alabama~3K0.62×
19New Mexico~1K0.62×
20Indiana~4K0.61×
21Idaho~1K0.61×
22Rhode Island<1K0.61×
23Maine<1K0.59×
24New Hampshire<1K0.58×
25Mississippi~2K0.57×
26Georgia~6K0.56×
27Nebraska<1K0.53×
28Louisiana~2K0.52×
29Arkansas~2K0.52×
30Connecticut~2K0.48×
31Iowa~1K0.47×
32Kansas~1K0.47×
33Wisconsin~2K0.46×
34New Jersey~4K0.45×
35Nevada~2K0.45×
36Oklahoma~2K0.44×
37Utah~1K0.44×
38Florida~10K0.41×
39Missouri~2K0.41×
40Colorado~2K0.41×
41Michigan~4K0.40×
42Oregon~2K0.40×
43Illinois~5K0.39×
44Massachusetts~3K0.38×
45New York~7K0.36×
46Minnesota~2K0.35×
47Arizona~2K0.32×
48Washington~2K0.30×
49Texas~8K0.26×
50California~7K0.17×
Fig. 06

Affinity by region

Affinity by region — The Greenbrier, United States
0.17×1.00×22.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Greenbrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Greenbrier audience
#·InterestCategoryAffinity×
01Graham NashMusic & Radio119.16×
02Mobile gamblingGames99.20×
03Michigan LotteryGames79.10×
04Air TransatTravel & Leisure77.46×
05Ron Jon Surf ShopSports73.24×
06AeroméxicoTravel & Leisure61.75×
07T. Rowe PriceBusiness & Career55.07×
08Copa AirlinesTravel & Leisure47.90×
09Pennsylvania LotteryGames35.53×
10ZoetisShopping30.46×
11RubbermaidHome & Garden27.90×
12The Capital GrilleFood & Beverages26.30×
13Mohegan SunTravel & Leisure25.25×
14Mega MillionsGames22.63×
15Nautica (clothing company)Fashion & Accessoires21.61×
16PowerballGames21.39×
17Florida LotteryGames10.79×
18QVCMovies & TV8.52×
19Weather forecastingHome & Garden6.91×
20FedExBusiness & Career4.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Greenbrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Greenbrier audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.11×
Convenience OrientationPREMIUM1.96×
Community OrientationOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Greenbrier audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Healthy LifestyleBALANCE0.81×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Greenbrier's target market in United States?

The Greenbrier's target market in United States covers an estimated 368,478 people, concentrated in Tennessee and West Virginia.

02

What is the gender split and age of The Greenbrier customers?

56.2% of the The Greenbrier audience are female, 43.8% are male, with an average age of 46.1 years.

03

Which brands do The Greenbrier fans like most?

The Greenbrier fans show strongest brand affinity for Michigan Lottery (79.1×), Mobile gambling (99.2×), and Powerball (21.39×) over the country average.

04

Where do The Greenbrier fans live in United States?

The Greenbrier fans in United States are most concentrated in Tennessee (reach ~40K), West Virginia (reach ~40K), and Virginia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Greenbrier fans also like?

Beyond The Greenbrier itself, the audience over-indexes on Mobile gambling (99.2×), Powerball (21.39×), Mega Millions (22.63×), and Aeroméxico (61.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Greenbrier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Greenbrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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