Rascasse Audience Intelligence

Borat Audience in Mexico

A data profile of the people who buy, follow and care about Borat in Mexico — modelled from more than twelve digital signal sources. Borat has an estimated audience of 106,529 people in Mexico.

#22among Comedy in Mexico#1131among Movie / TV Show / Series in Mexico#2488in Movies & TV

The average Borat fan in Mexico is 31.6 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Borat profile in Mexico.

Audience size
107K
in Mexico
Gender
47.4%♀
52.6% male
Age
31.6
average years
Country rank
#16722
Movie / TV Show / Series in Mexico
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Borat viewers

47.4% are female, 52.6% are male, average age 31.6.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Borat audience in Mexico
MetricValue
Female47.4%
Male52.6%
Average age31.6
Estimated audience size106,529
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Borat audience in Mexico
Age bracketShare%
16-1943%
20-2917%
30-3917%
40-4917%
50+6%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Borat audience comes from Mexico.

Worldwide audience distribution share by country for Borat
CountryShare
United States26.2%
Brazil7.0%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Borat audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Borat fans by region: top regions in Mexico
#RegionReachAffinity×
01Baja California~8K1.80×
02Quintana Roo~4K1.75×
03State of Mexico~20K1.71×
04Nuevo Leon~10K1.57×
05Chihuahua~6K1.55×
06Baja California Sur~1K1.49×
07Jalisco~10K1.47×
08Yucatan~3K1.28×
09Aguascalientes~2K1.15×
10Coahuila de Zaragoza~3K1.07×
11Nayarit~1K1.05×
12Guanajuato~5K1.04×
13Distrito Federal~10K0.97×
14Puebla~5K0.92×
15Morelos~2K0.89×
16Michoacan de Ocampo~3K0.88×
17Durango~1K0.87×
18Tamaulipas~3K0.84×
19Colima<1K0.83×
20Veracruz (state)~5K0.80×
21Campeche<1K0.78×
22Zacatecas~1K0.77×
23Tlaxcala<1K0.72×
24Hidalgo~2K0.71×
25Guerrero~2K0.68×
26Chiapas~2K0.66×
27Oaxaca~2K0.60×
28Sinaloa~2K0.58×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedy audiences in Mexico

See Borat audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Borat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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