Sex Mex Audience in United States
Sex Mex has an estimated audience of 1,694,715 people in United States. 60.0% are female, 40.0% are male, average age 37.5. Top brand affinities: Dog breed, Israel, Winemaking, Mathcore, Celtic mythology.
Top brand affinities include Dog breed, Israel, Winemaking, with strongest over-indexing on Dog breed (3.9× the country average). Demographically, the Sex Mex audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Tradition, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Sex Mex fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 37.5 |
| Estimated audience size | 1,694,715 |
Audience persona
The typical Sex Mex fan in United States is more female, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.9× | Pets & Animals |
| Israel | 6.54× | Travel & Leisure |
| Winemaking | 10.43× | Food & Beverages |
| Mathcore | 17.35× | Music & Radio |
| Celtic mythology | 21.12× | Arts & Culture |
| Goop | 10.06× | Internet & Social Media |
| Tulare County, California | 16.29× | Travel & Leisure |
| Home construction | 1.86× | Home & Garden |
| Elsword | 20× | Games |
| Vickie Guerrero | 18.37× | Business & Career |
| No Escape (1994 film) | 13.65× | Movies & TV |
| TV Fanatic | 12.14× | Movies & TV |
| Gift registry | 14.49× | Kids & Family |
| Harlow | 12.87× | Travel & Leisure |
| Monmouth County, New Jersey | 10.41× | Travel & Leisure |
| JibJab | 6.09× | Internet & Social Media |
| Home Delivery | 3.27× | Food & Beverages |
| Governor of Michigan | 7.73× | Politics & Society |
| Alaska | 1.75× | Travel & Leisure |
| Hang Seng Index | 13.33× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.74 |
| Extroversion | THRILL | 1.59 |
| Urban Lifestyle | OPEN | 1.52 |
| Early Adopter Mentality | POWER | 1.48 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Risk Appetite | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 56.1% |
| United States | 15.9% |
| India | 9.6% |
See Sex Mex audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sex Mex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.