Rascasse Audience Intelligence

Sex Mex Audience in United States

Name: Sex Mex — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Sex Mex in United States — modelled from more than twelve digital signal sources. Sex Mex has an estimated audience of 3,029,094 people in United States.

#48among Rock in United States #1552among Person in United States #1036in Music & Radio

The average Sex Mex fan in United States is 37.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include The Hives, Courtney Love, Fugazi, with strongest over-indexing on The Hives (120.33× the country average).

Demographically, the Sex Mex audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sex Mex fan in United States is more female, around 37.5 years old, with strong Tradition tendencies and a notable affinity for The Hives.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sex Mex profile in United States.

Audience size

in United States

Gender

60.0%♀

40.0% male

Age

37.5

average years

Country rank

#10217

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Sex Mex fans

60.0% are female, 40.0% are male, average age 37.5.

Fig. 02

Gender split

60.0%

Female

40.0%

Male

Demographic split for Sex Mex audience in United States
Metric	Value
Female	60.0%
Male	40.0%
Average age	37.5
Estimated audience size	3,029,094

Fig. 03

Age distribution

Age distribution of the Sex Mex audience in United States
Age bracket	Share	%
16-19		34%
20-29		9%
30-39		16%
40-49		22%
50+		20%

Fig. 04

Worldwide distribution

20.9%

of the worldwide Sex Mex audience comes from United States.

Worldwide audience distribution share by country for Sex Mex
Country	Share
Mexico	54.2%
United States	20.9%
India	7.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sex Mex audience in United States is strongest.

Fig. 05

Top regions by affinity

Sex Mex fans by region: top regions in United States
#	Region	Reach	×
01	Texas	~1M	3.21×
02	New Mexico	~40K	2.40×
03	California	~900K	2.39×
04	Arizona	~200K	2.27×
05	Nevada	~60K	1.79×
06	Oklahoma	~70K	1.75×
07	Illinois	~200K	1.49×
08	Utah	~50K	1.44×
09	Kansas	~40K	1.44×
10	North Carolina	~100K	1.41×
11	Colorado	~80K	1.39×
12	Georgia	~100K	1.30×
13	Arkansas	~40K	1.27×
14	Alabama	~60K	1.26×
15	Oregon	~50K	1.16×
16	New York	~200K	1.13×
17	Tennessee	~80K	1.12×
18	New Jersey	~100K	1.11×
19	Florida	~300K	1.08×
20	Washington	~80K	1.08×
21	Nebraska	~20K	1.07×
22	Mississippi	~30K	1.05×
23	South Carolina	~50K	1.04×
24	Idaho	~20K	1.04×
25	Indiana	~60K	1.00×
26	Louisiana	~40K	0.91×
27	Kentucky	~40K	0.85×
28	Vermont	~5K	0.85×
29	Washington, District of Columbia	~9K	0.82×
30	Virginia	~70K	0.80×
31	Maryland	~50K	0.78×
32	Iowa	~20K	0.77×
33	Delaware	~7K	0.77×
34	Alaska	~6K	0.76×
35	Wisconsin	~40K	0.74×
36	Minnesota	~40K	0.74×
37	Missouri	~40K	0.73×
38	Connecticut	~30K	0.72×
39	North Dakota	~5K	0.71×
40	Montana	~7K	0.70×
41	South Dakota	~6K	0.70×
42	Rhode Island	~8K	0.67×
43	Maine	~8K	0.66×
44	New Hampshire	~9K	0.62×
45	West Virginia	~10K	0.60×
46	Hawaii	~9K	0.59×
47	Ohio	~60K	0.52×
48	Massachusetts	~30K	0.50×
49	Pennsylvania	~50K	0.45×
50	Michigan	~40K	0.44×

Affinity by region — Sex Mex, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sex Mex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sex Mex audience
#	Interest	Category	×
01	The Hives	Music & Radio	120.33×
02	Fugazi	Music & Radio	80.12×
03	Tom DeLonge	Music & Radio	62.35×
04	Courtney Love	Music & Radio	59.15×
05	Dead Kennedys	Music & Radio	54.16×
06	Iggy Pop	Music & Radio	41.90×
07	Death Cab for Cutie	Music & Radio	41.64×
08	Melvins	Music & Radio	40.87×
09	Pixies	Music & Radio	35.36×
10	Queens of the Stone Age	Music & Radio	30.84×
11	Julian Casablancas	Music & Radio	29.18×
12	Beck	Music & Radio	27.33×
13	tom waits	Movies & TV	20.00×
14	Jamiroquai	Music & Radio	19.27×
15	Radiohead	Music & Radio	16.86×
16	Catch Me If You Can	Movies & TV	15.61×
17	Melanie Martinez (singer)	Music & Radio	12.66×
18	Philz Coffee	Food & Beverages	12.19×
19	Alison Brie	Movies & TV	9.51×
20	Brittany Snow	Movies & TV	8.17×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sex Mex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Sex Mex audience · What stands out
Trait	Cluster	Score
Tradition	CONSERVATISM	1.98×
Individualism	JOY	1.52×
Urban Lifestyle	OPEN	1.42×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Sex Mex audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.71×
Pet Ownership	JOY	0.74×
DIY Mentality	THRILL	0.78×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Sex Mex have in United States?

Sex Mex has an estimated audience of 3,029,094 people in United States, concentrated in Texas and California.

What is the gender split and age of Sex Mex fans?

60.0% of Sex Mex fans are female, 40.0% are male, with an average age of 37.5 years.

Which brands do Sex Mex fans like most?

Sex Mex fans show strongest brand affinity for The Hives (120.33×), Courtney Love (59.15×), and Fugazi (80.12×) over the country average.

Where do Sex Mex fans live in United States?

Sex Mex fans in United States are most concentrated in Texas (reach ~1M), California (reach ~900K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Sex Mex fans also like?

Beyond Sex Mex itself, the audience over-indexes on Courtney Love (59.15×), Fugazi (80.12×), Iggy Pop (41.9×), and Tom DeLonge (62.35×) compared to the United States average.

Appendix

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See Sex Mex audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sex Mex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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