A data profile of the people who buy, follow and care about L'Arena in Italy — modelled from more than twelve digital signal sources. L'Arena has an estimated audience of 5,105,636 people in Italy.
L'Arena has an estimated audience of 5,105,636 people in Italy. 53.5% are female, 46.5% are male, average age 40.9. Top brand affinities: Hellas Verona F.C., Il Giornale, UniCredit, Volotea, Nonprofit organization.
Top brand affinities include Hellas Verona F.C., Il Giornale, UniCredit, with strongest over-indexing on Hellas Verona F.C. (8.26× the country average).
Demographically, the L'Arena audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical L'Arena fan in Italy is balanced, around 40.9 years old, with strong Individualism tendencies and a notable affinity for Hellas Verona F.C..
The key figures that characterise the L'Arena profile in Italy.
53.5% are female, 46.5% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 40.9 |
| Estimated audience size | 5,105,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 26% | |
| 40-49 | 25% | |
| 50+ | 19% |
of the worldwide L'Arena audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 96.6% |
| Netherlands | 0.6% |
| Germany | 0.6% |
The strongest cross-interests of the L'Arena audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hellas Verona F.C. | Sports | 8.26× | ||
| 02 | Individualism | Politics & Society | 2.89× | ||
| 03 | Volotea | Travel & Leisure | 2.62× | ||
| 04 | Baking powder | Food & Beverages | 2.29× | ||
| 05 | Traditional medicine | Health | 2.24× | ||
| 06 | Retail banking | Business & Career | 2.20× | ||
| 07 | Weather forecasting | Home & Garden | 2.14× | ||
| 08 | FIS Alpine Ski World Cup | Sports | 1.98× | ||
| 09 | Rail transport | Travel & Leisure | 1.81× | ||
| 10 | Il Giornale | News | 1.78× | ||
| 11 | UniCredit | Business & Career | 1.76× | ||
| 12 | Zoo | Kids & Family | 1.71× | ||
| 13 | Škoda Auto | Cars & Mobility | 1.67× | ||
| 14 | Sustainable energy | Home & Garden | 1.67× | ||
| 15 | Bologna F.C. 1909 | Sports | 1.65× | ||
| 16 | Nonprofit organization | Politics & Society | 1.60× | ||
| 17 | Herbalism | Health | 1.58× | ||
| 18 | Tesla Motors | Cars & Mobility | 1.57× | ||
| 19 | Solar energy | Home & Garden | 1.56× | ||
| 20 | Charitable organization | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.70× | |
| Community Orientation | OPEN | 1.51× | |
| Career Orientation | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Luxury Orientation | PREMIUM | 0.84× | |
| DIY Mentality | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for L'Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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