Vivaticket Audience in Italy
Vivaticket has an estimated audience of 10,331,962 people in Italy. 61.8% are female, 38.2% are male, average age 37.5. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Ticketmaster, TicketOne, Diet Coke, Daniele Silvestri, Gianna Nannini.
The average Vivaticket fan in Italy is 37.5 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Ticketmaster, TicketOne, Diet Coke, with strongest over-indexing on Ticketmaster (36.76× the country average). Demographically, the Vivaticket audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Audience demographics of Vivaticket
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 37.5 |
| Estimated audience size | 10,331,962 |
Audience persona
The typical Vivaticket fan in Italy is more female, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Ticketmaster.
Vivaticket fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~2.5M | 1.25× |
| Lazio | ~2M | 1.39× |
| Emilia-Romagna | ~1.5M | 1.66× |
| Puglia | ~1M | 1.64× |
| Tuscany | ~900K | 1.25× |
| Campania | ~800K | 0.73× |
| Veneto | ~800K | 0.98× |
| Sicilia | ~800K | 0.89× |
| Piedmont | ~700K | 0.92× |
| Marche | ~400K | 1.48× |
| Liguria | ~300K | 1.16× |
| Sardinia | ~200K | 0.7× |
| Friuli-Venezia Giulia | ~200K | 1.03× |
| Abruzzo | ~200K | 0.83× |
| Umbria | ~200K | 1.11× |
| Trentino-Alto Adige/Südtirol | ~100K | 0.53× |
| Basilicata | ~50K | 0.53× |
| Molise | ~30K | 0.67× |
| Aosta Valley | ~10K | 0.41× |
Top brand affinities of Vivaticket fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ticketmaster | 36.76× | Travel & Leisure |
| TicketOne | 13.87× | Travel & Leisure |
| Diet Coke | 29.63× | Food & Beverages |
| Daniele Silvestri | 16.59× | Movies & TV |
| Gianna Nannini | 7.66× | Music & Radio |
| Pino Daniele | 6.38× | Music & Radio |
| Vasco Rossi | 3.44× | Music & Radio |
| Singer-songwriter | 2.03× | Music & Radio |
| Wikipedia | 2.26× | Internet & Social Media |
| Eventbrite | 9.56× | Travel & Leisure |
| Voucher | 2.54× | Shopping |
| Paola Cortellesi | 6.32× | Movies & TV |
| Gabry Ponte | 5.85× | Music & Radio |
| Trenitalia | 1.72× | Cars & Mobility |
| Genetics | 1.8× | Kids & Family |
| Sanremo Music Festival | 2.19× | Music & Radio |
| FlixBus | 1.69× | Cars & Mobility |
| Women's boxing | 20× | Sports |
| Adriatic Sea | 1.67× | Travel & Leisure |
| Rail transport | 2.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.5 |
| Urban Lifestyle | OPEN | 1.43 |
| Quality Awareness | PREMIUM | 1.36 |
| Travelling | THRILL | 1.3 |
| Tradition | CONSERVATISM | 1.2 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 95.0% |
| Spain | 1.4% |
| Switzerland | 0.5% |
See Vivaticket audiences in other countries
More Travel & Leisure audiences in Italy
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Frequently asked questions
How many fans does Vivaticket have in Italy?
Vivaticket has an estimated audience of 10,331,962 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Vivaticket fans?
61.8% of Vivaticket fans are female, 38.2% are male, with an average age of 37.5 years.
Which brands do Vivaticket fans like most?
Vivaticket fans show strongest brand affinity for Ticketmaster (36.76×), TicketOne (13.87×), and Diet Coke (29.63×) over the country average.
Where do Vivaticket fans live in Italy?
Vivaticket fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~2M), and Emilia-Romagna (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Vivaticket fans also like?
Beyond Vivaticket itself, the audience over-indexes on TicketOne (13.87×), Diet Coke (29.63×), Daniele Silvestri (16.59×), and Gianna Nannini (7.66×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Vivaticket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.