A data profile of the people who buy, follow and care about Vivaticket in Italy — modelled from more than twelve digital signal sources. Vivaticket has an estimated audience of 10,229,931 people in Italy.
The average Vivaticket fan in Italy is 37.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Ticketmaster, TicketOne, Diet Coke, with strongest over-indexing on Ticketmaster (36.76× the country average).
Demographically, the Vivaticket audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Vivaticket fan in Italy is more female, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Ticketmaster.
The key figures that characterise the Vivaticket profile in Italy.
61.8% are female, 38.2% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 37.5 |
| Estimated audience size | 10,229,931 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 15% |
of the worldwide Vivaticket audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 95.3% |
| Spain | 1.1% |
| Switzerland | 0.5% |
Where the Vivaticket audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~1.5M | 1.66× | |
| 02 | Puglia | ~1M | 1.64× | |
| 03 | Marche | ~400K | 1.48× | |
| 04 | Lazio | ~2M | 1.39× | |
| 05 | Lombardy | ~2.5M | 1.25× | |
| 06 | Tuscany | ~900K | 1.25× | |
| 07 | Liguria | ~300K | 1.16× | |
| 08 | Umbria | ~200K | 1.11× | |
| 09 | Friuli-Venezia Giulia | ~200K | 1.03× | |
| 10 | Veneto | ~800K | 0.98× | |
| 11 | Piedmont | ~700K | 0.92× | |
| 12 | Sicilia | ~800K | 0.89× | |
| 13 | Abruzzo | ~200K | 0.83× | |
| 14 | Campania | ~800K | 0.73× | |
| 15 | Sardinia | ~200K | 0.70× | |
| 16 | Molise | ~30K | 0.67× | |
| 17 | Trentino-Alto Adige/Südtirol | ~100K | 0.53× | |
| 18 | Basilicata | ~50K | 0.53× | |
| 19 | Aosta Valley | ~10K | 0.41× |
The strongest cross-interests of the Vivaticket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ticketmaster | Travel & Leisure | 36.76× | ||
| 02 | Diet Coke | Food & Beverages | 29.63× | ||
| 03 | Women's boxing | Sports | 20.00× | ||
| 04 | Daniele Silvestri | Movies & TV | 16.59× | ||
| 05 | TicketOne | Travel & Leisure | 13.87× | ||
| 06 | Eventbrite | Travel & Leisure | 9.56× | ||
| 07 | Gianna Nannini | Music & Radio | 7.66× | ||
| 08 | Pino Daniele | Music & Radio | 6.38× | ||
| 09 | Paola Cortellesi | Movies & TV | 6.32× | ||
| 10 | Gabry Ponte | Music & Radio | 5.85× | ||
| 11 | Luciano Ligabue | Music & Radio | 3.95× | ||
| 12 | Vasco Rossi | Music & Radio | 3.44× | ||
| 13 | Voucher | Shopping | 2.54× | ||
| 14 | Wikipedia | Internet & Social Media | 2.26× | ||
| 15 | Sanremo Music Festival | Music & Radio | 2.19× | ||
| 16 | Singer-songwriter | Music & Radio | 2.03× | ||
| 17 | Genetics | Kids & Family | 1.80× | ||
| 18 | Trenitalia | Cars & Mobility | 1.72× | ||
| 19 | FlixBus | Cars & Mobility | 1.69× | ||
| 20 | Adriatic Sea | Travel & Leisure | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.50× | |
| Urban Lifestyle | OPEN | 1.43× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.84× |
Vivaticket has an estimated audience of 10,229,931 people in Italy, concentrated in Lombardy and Lazio.
61.8% of Vivaticket fans are female, 38.2% are male, with an average age of 37.5 years.
Vivaticket fans show strongest brand affinity for Ticketmaster (36.76×), TicketOne (13.87×), and Diet Coke (29.63×) over the country average.
Vivaticket fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~2M), and Emilia-Romagna (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Vivaticket itself, the audience over-indexes on TicketOne (13.87×), Diet Coke (29.63×), Eventbrite (9.56×), and Daniele Silvestri (16.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Vivaticket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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