A data profile of the people who buy, follow and care about PalermoToday in Italy — modelled from more than twelve digital signal sources. PalermoToday has an estimated audience of 4,152,088 people in Italy.
The average PalermoToday fan in Italy is 41.0 years old, balanced, and lives primarily in Sicilia.
The audience is concentrated in Sicilia, Lazio, Lombardy.
Top brand affinities include Online newspaper, UniCredit, Religion, with strongest over-indexing on Online newspaper (2.91× the country average).
Demographically, the PalermoToday audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical PalermoToday fan in Italy is balanced, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the PalermoToday profile in Italy.
51.6% are female, 48.4% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 41.0 |
| Estimated audience size | 4,152,088 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide PalermoToday audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 99.0% |
| Germany | 0.4% |
| United States | 0.1% |
Where the PalermoToday audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~2.5M | 16.58× | |
| 02 | Lazio | ~400K | 0.83× | |
| 03 | Molise | ~10K | 0.73× | |
| 04 | Aosta Valley | ~6K | 0.72× | |
| 05 | Lombardy | ~300K | 0.47× | |
| 06 | Basilicata | ~10K | 0.41× | |
| 07 | Umbria | ~20K | 0.34× | |
| 08 | Campania | ~100K | 0.32× | |
| 09 | Calabria | ~30K | 0.28× | |
| 10 | Abruzzo | ~20K | 0.27× | |
| 11 | Friuli-Venezia Giulia | ~20K | 0.25× | |
| 12 | Trentino-Alto Adige/Südtirol | ~20K | 0.25× | |
| 13 | Puglia | ~50K | 0.23× | |
| 14 | Sardinia | ~20K | 0.22× | |
| 15 | Marche | ~20K | 0.22× | |
| 16 | Liguria | ~20K | 0.21× | |
| 17 | Emilia-Romagna | ~50K | 0.17× | |
| 18 | Piedmont | ~40K | 0.17× | |
| 19 | Tuscany | ~40K | 0.16× | |
| 20 | Veneto | ~40K | 0.15× |
The strongest cross-interests of the PalermoToday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 4.77× | ||
| 02 | Online newspaper | News | 2.91× | ||
| 03 | City car | Cars & Mobility | 2.52× | ||
| 04 | Volotea | Travel & Leisure | 2.18× | ||
| 05 | HVAC | Home & Garden | 2.06× | ||
| 06 | Breaking news | Movies & TV | 2.03× | ||
| 07 | UniCredit | Business & Career | 1.90× | ||
| 08 | Political science | Business & Career | 1.84× | ||
| 09 | Wikipedia | Internet & Social Media | 1.71× | ||
| 10 | Genetics | Kids & Family | 1.71× | ||
| 11 | Street food | Food & Beverages | 1.65× | ||
| 12 | Discounts and allowances | Shopping | 1.64× | ||
| 13 | Renewable energy | Business & Career | 1.64× | ||
| 14 | Bakery | Food & Beverages | 1.64× | ||
| 15 | Religion | Business & Career | 1.62× | ||
| 16 | Insurance | Business & Career | 1.60× | ||
| 17 | Škoda Auto | Cars & Mobility | 1.58× | ||
| 18 | Burger King | Food & Beverages | 1.58× | ||
| 19 | Tradition | Politics & Society | 1.55× | ||
| 20 | Sustainable energy | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.07× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| Urban Lifestyle | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Mindfulness | BALANCE | 0.86× | |
| Pet Ownership | JOY | 0.88× |
PalermoToday has an estimated audience of 4,152,088 people in Italy, concentrated in Sicilia and Lazio.
51.6% of PalermoToday fans are female, 48.4% are male, with an average age of 41.0 years.
PalermoToday fans show strongest brand affinity for Online newspaper (2.91×), UniCredit (1.9×), and Religion (1.62×) over the country average.
PalermoToday fans in Italy are most concentrated in Sicilia (reach ~2.5M), Lazio (reach ~400K), and Lombardy (reach ~300K). These three regions account for the largest share of the active audience.
Beyond PalermoToday itself, the audience over-indexes on UniCredit (1.9×), Religion (1.62×), Family car (4.77×), and Breaking news (2.03×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for PalermoToday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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