A data profile of the people who buy, follow and care about Gown in Ireland — modelled from more than twelve digital signal sources. Gown has an estimated audience of 693,347 people in Ireland.
Gown has an estimated audience of 693,347 people in Ireland. 80.4% are female, 19.6% are male, average age 42.3. Top brand affinities: Harvey Norman, TK Maxx, Manicure, Nail salon, Uniqlo.
Top brand affinities include Harvey Norman, TK Maxx, Manicure, with strongest over-indexing on Harvey Norman (1.51× the country average).
Demographically, the Gown audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Tradition.
The typical Gown fan in Ireland is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Harvey Norman.
The key figures that characterise the Gown profile in Ireland.
80.4% are female, 19.6% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 42.3 |
| Estimated audience size | 693,347 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Gown audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 26.8% |
| United Kingdom | 7.0% |
| India | 6.4% |
The strongest cross-interests of the Gown audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Uniqlo | Shopping | 3.48× | ||
| 02 | CC cream | Beauty & Wellness | 2.81× | ||
| 03 | Nail salon | Beauty & Wellness | 2.80× | ||
| 04 | Artificial nails | Beauty & Wellness | 2.80× | ||
| 05 | Lip balm | Beauty & Wellness | 2.72× | ||
| 06 | Lip gloss | Beauty & Wellness | 2.67× | ||
| 07 | Face powder | Beauty & Wellness | 2.67× | ||
| 08 | Manicure | Beauty & Wellness | 2.53× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 2.51× | ||
| 10 | Eye liner | Beauty & Wellness | 2.40× | ||
| 11 | Waxing | Beauty & Wellness | 2.35× | ||
| 12 | Eye shadow | Beauty & Wellness | 2.35× | ||
| 13 | Concealer | Beauty & Wellness | 2.18× | ||
| 14 | Charlotte Tilbury | Beauty & Wellness | 2.16× | ||
| 15 | TK Maxx | Shopping | 2.14× | ||
| 16 | Primark | Shopping | 1.84× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.81× | ||
| 18 | Skirt | Fashion & Accessoires | 1.70× | ||
| 19 | Department store | Shopping | 1.69× | ||
| 20 | Harvey Norman | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.63× | |
| Tradition | CONSERVATISM | 1.49× | |
| Convenience Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.80× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Need for Security | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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