Search engine results page Audience in United States

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Search engine results page has an estimated audience of 1,129,061 people in United States. 47.7% are female, 52.3% are male, average age 46.3. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Seoul National University of Education.

The average Search engine results page fan in United States is 46.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Search engine results page audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Search engine results page fans

Demographic split for Search engine results page audience in United States
MetricValue
Female47.7%
Male52.3%
Average age46.3
Estimated audience size1,129,061

Audience persona

The typical Search engine results page fan in United States is balanced, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Search engine results page in United States
RegionReachAffinity
California39,5900.32×
New York30,9410.49×
Texas23,4270.24×
Kentucky17,5761.24×
Virginia15,7030.57×
Florida15,4370.2×
Michigan14,8090.5×
Mississippi13,3011.43×
Alabama11,9260.76×
Illinois11,8520.32×
Louisiana11,8260.81×
Arkansas11,8161.27×
Oklahoma11,5560.92×
Tennessee11,3610.5×
West Virginia10,9812.09×
Missouri10,6440.58×
South Carolina10,4120.61×
Pennsylvania10,4060.27×
Minnesota10,3900.64×
Ohio10,1780.29×
Indiana10,1450.49×
Kansas10,1421.14×
Idaho10,1401.79×
Hawaii9,6872×
Iowa9,6291.04×
Massachusetts9,5980.43×
Montana9,5523.05×
North Carolina9,4330.28×
Washington9,3690.41×
Georgia9,3570.27×
Wisconsin9,3030.55×
New Jersey9,2100.32×
New Hampshire9,0482.03×
Arizona8,9590.39×
Nebraska8,8601.56×
Connecticut8,8460.78×
New Mexico8,8131.56×
Nevada8,7850.8×
Rhode Island8,7372.43×
Maine8,7312.16×
Colorado8,6750.49×
Oregon8,6730.67×
Utah8,6210.85×
Vermont8,5934.34×
Maryland8,5220.44×
Washington, District of Columbia5,6491.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Search engine results page audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
The Historian16.48×Literature
Seoul National University of Education18.55×Business & Career
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.01×Travel & Leisure
Evan Tanner16.6×Sports
Pro Fantasy Rodeo14.33×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
edureka14.71×Business & Career
El Hijo del Santo12.67×Sports
Étouffée9.82×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.48×Sports
Atkins diet1.9×Health
Guayas Province12.25×Travel & Leisure
Necktie1.8×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Search engine results page audience
TraitClusterScore
Need for SecurityCONSERVATISM2.1
Risk AppetiteTHRILL1.79
Career OrientationPOWER1.74
Social Media UsageJOY1.45
Convenience OrientationPREMIUM1.45
Early Adopter MentalityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Search engine results page
CountryShare
United States59.2%
United Kingdom12.6%
Canada6.9%

See Search engine results page audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Search engine results page have in United States?

Search engine results page has an estimated audience of 1,129,061 people in United States, concentrated in California and New York.

What is the gender split and age of Search engine results page fans?

47.7% of Search engine results page fans are female, 52.3% are male, with an average age of 46.3 years.

Which brands do Search engine results page fans like most?

Search engine results page fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.65×) over the country average.

Where do Search engine results page fans live in United States?

Search engine results page fans in United States are most concentrated in California (reach 39,590), New York (reach 30,941), and Texas (reach 23,427). These three regions account for the largest share of the active audience.

What other brands do Search engine results page fans also like?

Beyond Search engine results page itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.65×), The Historian (16.48×), and Seoul National University of Education (18.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Search engine results page. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.