Rascasse Audience Intelligence

Search engine results page Audience in United States

A data profile of the people who buy, follow and care about Search engine results page in United States — modelled from more than twelve digital signal sources. Search engine results page has an estimated audience of 1,129,061 people in United States.

#8251among Topic in United States#251in Internet & Social Media

The average Search engine results page fan in United States is 46.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Web server, Affiliate marketing, with strongest over-indexing on Google Drive (103.11× the country average).

Demographically, the Search engine results page audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Search engine results page fan in United States is balanced, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Search engine results page profile in United States.

Audience size
1.1M
in United States
Gender
47.7%♀
52.3% male
Age
46.3
average years
Country rank
#21788
Topic in United States
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Search engine results page fans

47.7% are female, 52.3% are male, average age 46.3.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Search engine results page audience in United States
MetricValue
Female47.7%
Male52.3%
Average age46.3
Estimated audience size1,129,061
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Search engine results page audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3917%
40-4926%
50+38%
Fig. 04

Worldwide distribution

59.2%

of the worldwide Search engine results page audience comes from United States.

Worldwide audience distribution share by country for Search engine results page
CountryShare
United States59.2%
United Kingdom12.6%
Canada6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Search engine results page audience in United States is strongest.

Fig. 05

Top regions by affinity

Search engine results page fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.38×
02Montana~4K1.23×
03Rhode Island~4K1.19×
04Hawaii~6K1.14×
05Maine~5K1.13×
06West Virginia~6K1.12×
07Washington, District of Columbia~4K1.12×
08New Hampshire~5K1.11×
09New Mexico~6K1.10×
10South Dakota~3K1.09×
11Nebraska~6K1.08×
12Idaho~6K1.08×
13North Dakota~2K1.06×
14Mississippi~10K1.04×
15Louisiana~10K1.03×
16Kentucky~10K1.03×
17Arkansas~10K1.03×
18Kansas~9K1.03×
19Utah~10K1.01×
20Alaska~2K1.01×
21Alabama~20K1.00×
22Delaware~3K1.00×
23Oklahoma~10K0.99×
24Iowa~9K0.99×
25Connecticut~10K0.98×
26Nevada~10K0.97×
27Oregon~10K0.96×
28Missouri~20K0.95×
29Wisconsin~20K0.95×
30South Carolina~20K0.94×
31Minnesota~20K0.93×
32Tennessee~20K0.92×
33Indiana~20K0.92×
34Maryland~20K0.92×
35Colorado~20K0.91×
36Arizona~20K0.90×
37Washington~20K0.90×
38Massachusetts~20K0.90×
39Georgia~30K0.88×
40Ohio~30K0.88×
41North Carolina~30K0.88×
42Michigan~30K0.88×
43New Jersey~30K0.88×
44Virginia~20K0.88×
45Pennsylvania~30K0.86×
46Illinois~30K0.85×
47Florida~60K0.80×
48New York~50K0.78×
49Texas~70K0.75×
50California~90K0.69×
Fig. 06

Affinity by region

Affinity by region — Search engine results page, United States
0.69×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Search engine results page audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Search engine results page audience
#·InterestCategoryAffinity×
01Google DriveTechnology & Electronics103.11×
02Business softwareBusiness & Career17.21×
03RaincoatFashion & Accessoires17.17×
04WordPressTechnology & Electronics15.94×
05Web serverTechnology & Electronics14.04×
06Affiliate marketingBusiness & Career12.06×
07Passive incomeBusiness & Career11.54×
08Amazon Web ServicesTechnology & Electronics10.19×
09Software as a serviceTechnology & Electronics9.78×
10YelpInternet & Social Media7.59×
11InnovationBusiness & Career7.09×
12LinkedInInternet & Social Media6.89×
13Master of Business AdministrationBusiness & Career5.82×
14Cloud computingTechnology & Electronics4.58×
15American ExpressBusiness & Career3.96×
16BankingBusiness & Career2.25×
17InsuranceBusiness & Career2.17×
18SmartphonesTechnology & Electronics1.90×
19XInternet & Social Media1.70×
20Donald TrumpPolitics & Society1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Search engine results page audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Search engine results page audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.68×
Career OrientationPOWER2.06×
Social Media UsageJOY1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Search engine results page audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.47×
Pet OwnershipJOY0.71×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Search engine results page have in United States?

Search engine results page has an estimated audience of 1,129,061 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Search engine results page fans?

47.7% of Search engine results page fans are female, 52.3% are male, with an average age of 46.3 years.

03

Which brands do Search engine results page fans like most?

Search engine results page fans show strongest brand affinity for Google Drive (103.11×), Web server (14.04×), and Affiliate marketing (12.06×) over the country average.

04

Where do Search engine results page fans live in United States?

Search engine results page fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Search engine results page fans also like?

Beyond Search engine results page itself, the audience over-indexes on Web server (14.04×), Affiliate marketing (12.06×), Innovation (7.09×), and Business software (17.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Search engine results page audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Search engine results page. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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