Web search engine Audience in United States

Web search engine has an estimated audience of 9,170,309 people in United States. 47.1% are female, 52.9% are male, average age 46.2. Top regions: California, New York, Texas. Top brand affinities: Google Drive, MSN, Staples (Canada), Great Clips, Google Analytics.

The average Web search engine fan in United States is 46.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Drive, MSN, Staples (Canada), with strongest over-indexing on Google Drive (21.03× the country average). Demographically, the Web search engine audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Web search engine fans

Demographic split for Web search engine audience in United States
MetricValue
Female47.1%
Male52.9%
Average age46.2
Estimated audience size9,170,309

Audience persona

The typical Web search engine fan in United States is balanced, around 46.2 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Web search engine in United States
RegionReachAffinity
California642,4980.64×
New York594,6791.16×
Texas476,0170.6×
Florida359,0740.58×
Illinois261,7330.86×
Ohio212,0720.75×
Georgia203,7990.72×
Pennsylvania187,2120.61×
North Carolina186,7860.68×
Washington181,2690.99×
Michigan174,0780.73×
Virginia142,4600.64×
Arizona127,7230.68×
Missouri120,6180.82×
Colorado120,5090.83×
Massachusetts117,2810.65×
Maryland111,3700.71×
New Jersey111,1010.48×
Tennessee107,9820.59×
Minnesota102,0390.78×
Indiana100,4390.6×
Oregon96,1650.91×
Alabama91,5480.71×
Oklahoma82,3730.81×
Wisconsin81,0500.59×
South Carolina78,3450.57×
Kentucky67,5560.59×
Louisiana65,5670.55×
Mississippi63,2080.84×
Kansas60,2470.83×
Nevada59,1410.67×
Arkansas56,1530.74×
Iowa53,3830.71×
Idaho52,2021.14×
West Virginia52,1811.22×
Alaska52,0732.65×
Nebraska49,1191.07×
Utah47,7950.58×
Hawaii46,0321.17×
Connecticut45,5410.5×
Montana45,3941.78×
South Dakota44,8062.11×
North Dakota43,6262.32×
New Hampshire42,9951.19×
Wyoming42,2123.11×
New Mexico41,8820.91×
Rhode Island41,5171.42×
Maine41,4921.26×
Vermont40,8352.54×
Delaware37,1801.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web search engine audience
BrandAffinityCategory
Google Drive21.03×Technology & Electronics
MSN4.21×News
Staples (Canada)4×Business & Career
Great Clips4.26×Beauty & Wellness
Google Analytics11.07×Internet & Social Media
Google Flights3.53×Travel & Leisure
Employment website5.33×Business & Career
Hobby Lobby2.27×Home & Garden
Nature1.56×Home & Garden
Aldi1.94×Shopping
Chuck Norris2.99×Movies & TV
United States Postal Service1.93×Business & Career
Part-time5.27×Business & Career
Planet Fitness1.86×Sports
Best Buy1.84×Shopping
T-Mobile1.75×Technology & Electronics
Carvana2.85×Cars & Mobility
LinkedIn1.61×Internet & Social Media
Sam Elliott4.13×Movies & TV
Tractor Supply Company2.72×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web search engine audience
TraitClusterScore
Need for SecurityCONSERVATISM1.66
Quality AwarenessPREMIUM1.54
Career OrientationPOWER1.52
Family OrientationCONSERVATISM1.36
Price SensitivityPREMIUM1.33
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Web search engine
CountryShare
United States21.5%
India11.2%
Brazil6.5%

See Web search engine audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Web search engine have in United States?

Web search engine has an estimated audience of 9,170,309 people in United States, concentrated in California and New York.

What is the gender split and age of Web search engine fans?

47.1% of Web search engine fans are female, 52.9% are male, with an average age of 46.2 years.

Which brands do Web search engine fans like most?

Web search engine fans show strongest brand affinity for Google Drive (21.03×), MSN (4.21×), and Staples (Canada) (4×) over the country average.

Where do Web search engine fans live in United States?

Web search engine fans in United States are most concentrated in California (reach 642,498), New York (reach 594,679), and Texas (reach 476,017). These three regions account for the largest share of the active audience.

What other brands do Web search engine fans also like?

Beyond Web search engine itself, the audience over-indexes on MSN (4.21×), Staples (Canada) (4×), Great Clips (4.26×), and Google Analytics (11.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web search engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.