A data profile of the people who buy, follow and care about Web search engine in India — modelled from more than twelve digital signal sources. Web search engine has an estimated audience of 4,792,560 people in India.
Web search engine has an estimated audience of 4,792,560 people in India. 24.5% are female, 75.5% are male, average age 32.8. Top brand affinities: Instant messaging, Employment agency, BlackBerry, Web server, Crossword.
Top brand affinities include Instant messaging, Employment agency, BlackBerry, with strongest over-indexing on Instant messaging (1.9× the country average).
Demographically, the Web search engine audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Web search engine fan in India is more male, around 32.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Web search engine profile in India.
24.5% are female, 75.5% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 32.8 |
| Estimated audience size | 4,792,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Web search engine audience comes from India.
| Country | Share |
|---|---|
| United States | 21.5% |
| India | 11.2% |
| Brazil | 6.5% |
The strongest cross-interests of the Web search engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai Airways | Travel & Leisure | 6.02× | ||
| 02 | BlackBerry | Technology & Electronics | 5.98× | ||
| 03 | Web server | Technology & Electronics | 5.57× | ||
| 04 | Ryan Gosling | Movies & TV | 4.47× | ||
| 05 | Albert Einstein | Technology & Electronics | 4.46× | ||
| 06 | Employment agency | Business & Career | 4.02× | ||
| 07 | Crossword | Games | 3.31× | ||
| 08 | Employment website | Business & Career | 3.30× | ||
| 09 | Private equity | Business & Career | 2.73× | ||
| 10 | Lodging | Travel & Leisure | 2.67× | ||
| 11 | Young's | Food & Beverages | 2.19× | ||
| 12 | Wikipedia | Internet & Social Media | 2.18× | ||
| 13 | Career development | Business & Career | 2.18× | ||
| 14 | Passive income | Business & Career | 2.03× | ||
| 15 | Anthropology | Business & Career | 1.96× | ||
| 16 | Instant messaging | Internet & Social Media | 1.90× | ||
| 17 | Innovation | Business & Career | 1.81× | ||
| 18 | Volunteering | Politics & Society | 1.79× | ||
| 19 | Technology & Electronics | 1.61× | |||
| 20 | Psychology | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.84× | |
| Career Orientation | POWER | 1.82× | |
| Quality Awareness | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.69× | |
| Social Media Usage | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Web search engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.